Content marketing agency - your partner for compelling content

Every successful content marketing campaign is based on a comprehensive definition of marketing objectives. Content marketing offers users informative and entertaining content, but of course usually also fulfills a commercial purpose. The following goals can be achieved with a successful content marketing strategy and in cooperation with an experienced content marketing agency:

Increase brand awareness

A content marketing campaign helps to increase the awareness of a brand, to deepen the brand knowledge of your (potential) customers and to bring them into contact with your products or services even before the actual impulse to buy. It is particularly important here that your company's brand image is reflected in the content provided and that it delivers the relevant information. Well-known key figures such as impressions, CTR and clickscan be used to measure the awareness and success of a company. These provide meaningful information about how many people have come across your content when searching for answers.

Customer acquisition

Customers are no longer convinced by advertising messages alone; they are looking for interesting and helpful content. Content marketing is therefore an important communication channel for reaching your target group in the best possible way and drawing new customers' attention to your company's products or services. A well-thought-out content campaign not only helps to increase visibility in search engines, but also to reach potential customers on the Internet. As interested parties do not necessarily find their way to the company website or online store, it is important to distribute the content created on the World Wide Web.

Customer loyalty

Nowadays, companies should focus their marketing measures on in-depth interaction with customers instead of relying on mass and poorly targeted reach. As a content marketing agency, we offer your customers content that actually satisfies their needs and wishes, provides detailed information and therefore offers real added value. We focus on blog articles, social media and email campaigns in the area of customer loyalty. This direct dialogue with your customers offers the opportunity to learn more about their behavior and needs. By accessing information, we can offer customers the service or product they actually need. Good content inevitably leads to customer satisfaction, the acquisition of regular customers and positive user-generated content such as recommendations or reviews, which in turn strengthens the image and awareness of the company or brand.

Cooperation with us as a content marketing agency pays off, as has been proven by countless successful campaigns. Every sale, every click and every download by a user can be measured.

Reasons why content marketing is worthwhile for your company:

• A major advantage of content marketing campaigns in contrast to paid ads is their sustainability. Well-designed content campaigns bring interested visitors to your website for years to come.
• Many users hide advertising banners using adblockers and thus avoid paid ad campaigns. Content marketing, on the other hand, knows no adblockers, because good content is readily seen by users and is neither technically nor mentally hidden.
• Although good content marketing is not cheap, the budgets used are significantly lower compared to traditional advertising measures. Content marketing is therefore not only sustainable, but also cost-efficient.
• Content marketing creates trust. If you inspire and reach your users with good content, you will make your brand better known and strengthen it among users.

Quality content is therefore the key to customer acquisition on the Internet, provided that the information you provide meets the needs of the target group. But good content alone is not enough, it is also important to place the content in a way that is appropriate for the target group. If you combine these two points, you will reach customers long before they actually make a purchase decision and strengthen the visibility and brand of your company. As a content marketing agency, we are happy to assist you with this.

The conception and implementation of a content marketing campaign is a complex process that requires precise planning and the support of a content marketing agency.

1. content audit & strategy conception

The first step is to find a content strategy that is geared towards your own objectives, target group, opinion and desired conversions. To this end, as a strategy agency, we analyze and discuss which medium is most suitable for interacting with your target group and how you want to position yourself as a company or brand. We identify which content is already available, check its usability and make changes.

The following points should be answered as part of the content concept:

• Type of content
• Objectives
• Target group
• Medium for providing the content
• Language style
• Editorial plan

Once the above questions have been answered, the content can be optimally adapted to the relevant target group and thus the best possible ROI can be achieved.

2. research & content creation

Based on existing or supplied material, we carry out research and create the desired content. This is possible in the form of text and video productions as well as photo shoots. We always attach great importance to uniqueness and added value. In the case of text-based content, we as a content marketing agency are also concerned with a continuous flow of reading.

3. content seeding & content promotion

No matter how good the content is, if it doesn't reach customers, it misses the mark. For this reason, it is particularly important to disseminate the content created via various media and channels. If the content is of high quality or particularly helpful, it will subsequently spread via viral synergies or word of mouth. Active distribution (seeding) via Facebook, Google+, Twitter, XING, forums, question-and-answer portals or blogs can serve as the initial spark for this. Additional reach can be generated via Facebook Ads and Google Ads.

4. monitoring & content optimization

As a content marketing agency, we are also there for you after the content has been created. With continuous monitoring, we analyze the success of the campaign, identify optimization potential at an early stage and thus ensure that your website continues to have a wide reach. Only those who track, monitor and improve the success and reach of their content can continue to provide their target group with relevant content in the future.