SEO support - customized strategies for sustainable success

Thanks to numerous successfully implemented projects, we can say that SEO is one of the most important areas of online marketing for many companies. The aim is to increase visibility in Google & Co. and generate more sales through better rankings. Search Engine Optimization does not consist solely of tasks that can be completed quickly, but is rather a long-term marketing strategy. It is a very extensive process in which complications can occur or new opportunities can arise. It is therefore particularly important to rely on the professional support of a certified search engine optimization agency. We have been supporting our customers for more than ten years with competent, monthly SEO support.

Man explains ‘Search Engine Domination’ on a whiteboard

It’s not a case of one or the other: SEO is the foundation for AI visibility

Search behaviour is changing: users are no longer just asking their questions on Google, but increasingly also on AI systems such as ChatGPT, Perplexity or AI-powered search results. Anyone wishing to appear as a relevant source in these platforms therefore does not need an alternative to SEO, but a stronger SEO foundation.

Clear content, a clean structure, technical accessibility, subject-matter authority and trust signals are crucial. It is precisely these fundamentals that ensure websites not only rank in search engines, but are also understood, categorised and taken into account by AI systems.

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SEO remains the cornerstone of digital visibility. GEO makes the ongoing optimisation of content, technology and trust even more important.

Matthias Kampmann, Managing Director and SEO consultant

SEO support that doesn’t just make recommendations – it puts them into practice.

SEO doesn’t need yet more items on the to-do list; it needs clear decisions. We analyse where your website has the greatest potential for improvement, prioritise the most effective measures, and focus precisely on the areas where we can increase visibility and generate better enquiries.

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Certified monthly SEO support

Is a monthly SEO management service the right solution for your business?

Monthly SEO support is particularly worthwhile if organic visibility in search engines and AI platforms is already important or is set to become so, but the organisation lacks the time, specialist knowledge or capacity to implement it. Many companies realise that their website could perform better. The greater challenge is not recognising this, but ensuring it is implemented on an ongoing basis.

Good SEO support brings structure to an area that would otherwise quickly consist of isolated measures, tool recommendations and unresolved tasks. It helps to assess opportunities, set priorities and align objectives with the company’s needs. SEO support is therefore not simply an outsourced to-do list. It is a strategic process that derives concrete recommendations for action from data, experience and regular dialogue.

Checklist: Just one ‘yes’ is enough to make SEO support worthwhile!

You would like to carry out search engine optimisation professionally, but you do not have your own in-house team or the time for ongoing optimisation.

Although you have an online presence, it is not developing any further. Existing content, technical structure and the competitive environment need to be reassessed.

You’re getting traffic, but not enough qualified enquiries. In that case, simply optimising keywords or rankings isn’t enough; search intent, user needs, content type and conversion must all be considered together.

Search engine optimisation often fails not because of a single weakness, but because of a lack of coordination between development, content creation, tracking and strategy.

Not every task is equally important. Ongoing support helps to determine what should be done first and what can wait.

Recommendations are only effective if they are prioritised correctly from a technical point of view and implemented properly.

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Quality and transparency in SEO

Are you already familiar with DIN SPEC 33461? DREIKON was involved in the project right from the start!
The guideline ensures effective and transparent search engine optimization. Our experience from numerous SEO projects has been directly incorporated. Find out how we can use it to improve your SEO strategy.

DIN SPEC 33461 - Standardized SEO methodology for websites

How much does SEO support that really makes a difference cost?

The cost of ongoing SEO support depends heavily on the size of the business, the level of competition, the technical starting point, the specific requirements, the amount of coordination required and the objectives. A flat-rate price would therefore rarely be reliable. Nevertheless, businesses need some guidance before making an enquiry. That is why the crucial question is not what search engine optimisation costs on a flat-rate basis, but what level of effort can realistically deliver results.

An overview of the costs of SEO support

Website size

Corporate websites

Service providers

Local businesses

Small businesses across all sectors

SaaS & B2B

Online shops

Public sector organisations

Costs

Rationale

Typical focus

Project coordination

Consultancy

Communication via email/video/telephone

Workshops & webinars

Improving crawling and indexing

Improving page load times

Support with website relaunches

Snippet optimisation

Content strategy

Creation of SEO content (TF-IDF)

Content and landing page optimisation

Developing linking strategies

Link building

Reporting & Tracking

Scope

Regular fixed-date meetings

Initial setup of analytics tools

Preliminary analysis

XS–XXL

one-off, €-€€€

One-off service, ideal as a starting point and to get to know each other

Initial analysis, specific recommendations for action and a roadmap

By arrangement

by arrangement

By arrangement

Website optimization

XS-S

By arrangement

€

manageable ongoing SEO workload

Audit, prioritisation, technical basics, selected optimisations

can be arranged separately

By arrangement

monthly or quarterly

Compact & focused

15–30 minutes per month or 60–90 minutes per quarter

Small and medium-sized enterprises

M-L

depending on the size

By arrangement

€€

Regular support with a significant practical component

Strategy, content development, technology, monitoring, ongoing implementation

Scope to be agreed

By arrangement

monthly or quarterly

in-depth, targeted & by arrangement

30–60 per month, with additional sessions as required

By arrangement

Enterprise

L–XXL

€€€

Comprehensive SEO support for highly competitive sectors and projects involving a wide range of measures

comprehensive strategy, close coordination & strategic leadership

monthly

Comprehensive & in-depth, multi-channel options available

30–60 minutes every 14 days or monthly

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€ = basic ongoing SEO support
€€ = regular strategic and operational support
€€€ = intensive SEO support with high implementation and competitive pressure

This classification serves as a rough guide. The actual level of support required depends, amongst other things, on the size of the website, its technical condition, the level of competition, content requirements, target markets and internal resources. Following an initial SEO audit, it is usually possible to assess more accurately which support model is most appropriate.

What the cost of SEO support actually consists of

Very low-cost offers and packages often seem attractive, but rarely solve the actual problem. If reports are simply sent out but no effective measures are implemented, SEO is not cost-effective, but ineffective.
We therefore structure our pricing so that strategy, implementation and monitoring are all aligned.

a large number of URLs, categories or locations
technical legacy issues or relaunch risks
strong competitors with high authority
High content requirements
multiple target audiences or countries
Complex coordination processes

a solid technical foundation
Existing high-quality assets
clear target audiences and offerings
Rapid internal approvals
Existing tracking
Good collaboration with development and editorial teams

What a good SEO service should deliver every month

We analyse visibility, rankings, search intent, competitors, technical requirements and existing assets. This forms the basis for a strategy that focuses not only on rankings, but also on attracting relevant visitors, improving user experience and generating measurable enquiries.

We improve content, headings, snippets, internal links, information architecture and semantic coverage. This is not about making cosmetic changes to the text, but about ensuring that pages are understandable and relevant to users, search engines and AI systems.

Depending on the project, we analyse backlink profiles, local signals, mentions, reviews and external trust signals . Visibility isn’t just about a company’s own website; it also stems from how consistently and credibly a company is perceived in the digital landscape.

Nowadays, content has to do more than just cover keywords. It must fulfil search intentions, build trust, facilitate decision-making and play the right role in the customer journey. We optimise existing assets and develop new pages where potential has not yet been realised.

Technical issues often prevent good content from reaching its full potential. Among other things, we check crawlability, indexing, loading times, page structure, redirects, canonical tags, internal linking and technical errors that can hinder growth.

We provide transparency on rankings, visibility, traffic, user behaviour and conversions. During regular meetings, we don’t just explain the figures, we put them into context: What has changed? Why is this relevant? What does this mean for the future?

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The greatest impact of SEO support rarely comes from implementing more individual measures, but rather from prioritising them more effectively.

This is how SEO support with DREIKON works

Step 1: Initial, no-obligation consultation

We clarify objectives, expectations regarding success, measures taken to date and potential obstacles. This also involves considering whether ongoing SEO support is really the right approach.

Step 2: Personalised quote

Based on your current situation, we will propose an appropriate scope of support. You will not be offered a one-size-fits-all solution, but rather an assessment of which tasks and coordination measures are realistically necessary.

Step 3: Analyse the current situation

We analyse the website, its technical aspects, content, rankings, competition, tracking and conversion signals. This provides a robust picture of the key opportunities and risks.

Step 4: Develop a strategy and roadmap

We translate analysis into priorities. Not every task is equally urgent. The roadmap shows what can have an immediate impact, what needs to be developed strategically, and what dependencies exist.

Step 5: Implement measures

Our specialists carry out the agreed tasks or support your in-house teams with their implementation. This includes technical optimisations, content, on-page optimisation, site structure, internal linking and reporting.

Step 6: Monitoring & Reporting

We monitor how rankings, visibility, traffic and conversions are developing. For us, reporting isn’t just about providing figures, but about putting them into context: What has happened? What does this mean? What are the implications?

Matthias Kampmann, Managing Director and expert for SEO support

Are your rankings stagnating? Then your website needs new priorities.

If so, now is the right time to revamp your SEO strategy. We’ll analyse where your greatest potential lies, which measures make the most sense to prioritise, and how landing pages can help boost your visibility, generate better enquiries and strengthen your digital presence.

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The first 90 days with our SEO support We don’t start by rushing into action, but by following a clear sequence: understand, prioritise, implement, measure.

Days 1–14

Analysis, Objectives and Quick Wins

In the first month, we assess the current situation. This includes technical fundamentals, indexing, rankings, content structure, competitors, tracking and existing potential. At the same time, we define how success for your business is to be measured: visibility, qualified traffic, leads, sales or a combination of several metrics.

Typical tasks:

SEO audit and competitive analysis
Review of tracking, Search Console and analytics data
Identification of technical bottlenecks
Evaluation of existing image, video and text content
Prioritising initial quick wins

After two weeks at the latest

Implementing technical and content-related priorities

The second month is all about putting the to-do list for the most important rankings and top positions into practice. Depending on the starting point, this may involve technical optimisations, snippet adjustments, internal linking, content optimisations or new landing pages. Not everything is done at the same time. Good SEO support determines which item from the preliminary planning is likely to have the greatest impact on visibility, user experience and conversion rates.

Typical tasks:

Optimisation of snippets and page structure
Improving crawlability and indexability
Content briefings for key pages
Optimising internal linking
Coordination with editorial teams, development teams or internal stakeholders

From week three

Expansion, monitoring and strategic fine-tuning

By the third month, it becomes clear which measures are proving effective, where adjustments are needed and which areas should be prioritised next. Search engine optimisation is not a linear process. Competitors evolve, search results shift and Google re-evaluates websites. That is why we combine monitoring with ongoing optimisation.

Typical tasks:

Developing the next optimisation roadmap for relevant landing pages
Analysing initial ranking, traffic and conversion metrics
Expansion of relevant topic clusters
Assessment of technical knock-on effects
Planning the continuation of activities for ongoing support

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The first 90 days are no guarantee of success in terms of final rankings. They are a structured starting point for sustainable results. Those who prioritise effectively during this phase will avoid costly detours in the months that follow.

Examples from our SEO support: Ongoing optimisation leads to measurable growth

B2B service provider ibau.de

Background: ibau is one of the best-known platforms in the German construction industry, but had not yet fully realised its organic potential for B2B search queries related to purchasing.
Implementation: DREIKON developed an SEO and content strategy comprising keyword research, keyword mapping, new search-intent-based pages, internal linking, snippet optimisation, technical SEO monitoring and link building.
Timeframe: ongoing collaboration since January 2020.
Result: +800% growth in visibility, over 6,900 keywords ranking in positions 1–3 and a monthly organic traffic value of more than €270,000.

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E-commerce company lanius.com

Background: LANIUS is one of Germany’s best-known sustainable fashion brands. As part of the relaunch, the aim was to maintain existing search rankings, tap into new SEO potential and improve cross-channel conversion performance.
Implementation: DREIKON developed a holistic strategy combining SEO, Google Ads and technical optimisation with content creation, keyword research, mobile and performance optimisation, web analytics and cross-channel coordination for the new platform.
Relaunch planning and implementation period: February 2019 to October 2024.
Result: +90% growth in organic traffic following the relaunch and over 15% growth in cross-channel conversions.

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SEO Support: Testimonial from the Dr G. Kitzmann Academy

Training provider: Dr G. Kitzmann Academy

Starting point: A leading provider of business and management training, but with limited visibility for generic, non-branded search queries relating to continuing professional development, leadership and personal development.
Implementation: DREIKON developed an integrated SEO and SEA strategy featuring keyword and competitive analysis, a scalable content architecture, high-intent landing pages, local optimisation (Local SEO), technical SEO, data-driven Google Ads management and ongoing conversion optimisation.
Duration: ongoing collaboration.
Results: +500% non-brand organic traffic, +40% revenue directly via Google Ads and 284 pages created by DREIKON ranking in positions 1–5.

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Customer feedback on our ongoing SEO support

The results are very good and, above all, comprehensible! No question: a TOP address for SEO!

Frank Glaen, frabox

DREIKON has provided us with high-quality SEO content on various topics, which has significantly improved our Google ranking for the relevant keywords.

Anja Römisch, Coppenrath Verlag

Since we have had our SEO activities managed by Dreikon in Münster, the visibility of our website has increased enormously and permanently. The holistic approach to consulting and implementation has been very worthwhile for us.

Robert Denzer, Münsterland e.V.

Whether technical, editorial or visual - DREIKON always has the right solutions for us. Over the years, DREIKON has made us particularly successful in the field of SEO/SEA marketing with its sustainable expertise.

Sebastian Jurth, Head of E-Commerce & Digital Service, Remmers Group

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Certified care services offering experience, transparency and high standards of quality

When choosing an agency, trust is key. Companies are not just spending a marketing budget; they are making a decision that will impact their visibility, leads, turnover and digital competitiveness. That is why SEO support should be clear, transparent and professionally sound.

DREIKON combines many years of experience, certified expertise and a holistic approach to online marketing. In addition to search engine optimisation, we also take into account SEA, tracking, web development, content, local SEO and conversion strategies where required. This ensures that we do not implement isolated measures, but rather adopt a coordinated approach to digital visibility.

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SEO consultancy or SEO management: who actually gets the measures off the ground?

SEO consultancy and SEO management are often confused. Both services can be useful, but they serve different purposes. SEO consultancy provides guidance, assessment and recommendations for action. SEO management goes a step further: it oversees implementation, evaluates results and continuously adapts the strategy.

The question is not just: “What should we do in terms of SEO?” The more important question is: “Who will ensure that the right measures are implemented at the right time?”

Consultancy or ongoing support: which is better?

SEO consultancy isn’t a bad approach. It’s just a different one. If you have a strong in-house team, consultancy may be sufficient. If you want search engine optimisation to deliver consistent results, you’ll usually need ongoing support with clear responsibility for implementation.

These are the differences between SEO management and SEO consultancy

Area	SEO consultancy	SEO support
Objective	Strategy, analysis and recommendations	Strategy, analysis, implementation, monitoring and further development
Duration	On an ad hoc or project-by-project basis	Ongoing
Role of the agency	Sparring partner and specialist consultancy	Strategic and operational partner
Outcome	Action plan, audit, recommendations	Action plan, audit, recommendations, prioritised implementation, reporting, optimisation
Suitable for	in-house teams with the capacity to implement	companies with ongoing needs and limited resources

Request SEO support now and boost your visibility!

Would you like to know what an SEO support package might look like for your business? Then let’s discuss your current situation, your goals and your website’s greatest potential. You’ll receive an honest assessment of the scope of support that makes sense and which measures are likely to have the greatest impact first.

0251 - 39468960

info@dreikon.de

FAQs: Frequently asked questions about SEO support

What does regular SEO support involve?

Depending on your needs, regular SEO support includes analysis, strategy, technical work, content optimisation, on-page measures, internal linking, monitoring, reporting and regular coordination. The key is not a rigid package, but prioritising the tasks with the greatest impact.

How much does SEO support cost?

The costs depend on the size of the website, the level of competition, the technical starting point, content requirements and objectives. As a guide, professional support for smaller projects can start from around €1,000 per month. More extensive B2B, e-commerce or competitive projects usually require higher, bespoke budgets.

Is there a minimum contract term?

The service can be arranged on a monthly basis. However, for a proper assessment, we recommend a collaboration of at least half a year, as results take time and the tasks implemented only gradually begin to take effect.

When will we see the first results?

Initial signs may become visible sooner, depending on the starting point, but reliable SEO results often take several weeks to materialise. Technical ‘quick wins’, snippet optimisations or the realisation of existing potential can have a faster impact, whilst content creation and building authority are longer-term endeavours.

What is the difference between SEO support and SEO consultancy?

Consultancy primarily provides analysis, strategy and recommendations. Support additionally encompasses ongoing implementation, monitoring, reporting and adjustment of activities. Support is useful when organic visibility in search engines is not just to be planned, but continuously developed.

Do you also work with online shops or B2B companies?

Yes. Our SEO management service is suitable for B2B companies offering services that require explanation, as well as for e-commerce businesses, local providers and organisations with more complex website structures.

Can DREIKON also implement technical measures?

Yes. By combining SEO, web development, content and online marketing, we can not only identify technical recommendations but, depending on the project, also implement them or coordinate them closely with your internal or external development teams.