Online Reputation Management – Strengthening your brand on Google and through AI for the long term
Your brand is being found. But is it being properly understood? It is no longer just Google rankings, reviews and press reports that influence public perception. ChatGPT, Gemini and other AI systems are also increasingly shaping how potential customers view companies. They highlight strengths, compare offerings and pinpoint potential weaknesses. This creates a brand image that shapes potential customers’ perceptions even before they visit your website for the first time. It is therefore not just a question of whether your brand is visible, but how it is portrayed.
As an online reputation management agency , DREIKON combines professional search engine optimisation with GEO (Generative Engine Optimisation), strategic brand communication and data-driven analysis. We help you to build and systematically improve your company’s digital reputation in the long term. So that your brand is not only mentioned more frequently, but is also associated with the right strengths and characteristics.
AI is changing how brands are perceived. Is your brand prepared for this?
Traditional search results are increasingly being supplemented by AI-powered answers. And from individual pieces of information, a brand image emerges that shapes your digital reputation. What used to be found on various websites, review platforms and in specialist articles is now increasingly being summarised and categorised directly by ChatGPT, Google AI Overviews, AI Mode or Perplexity. This presents a new challenge for businesses: they must not only influence what information is available about their brand, but also understand the overall picture that AI systems derive from it.
AIs analyse everything.
Their reputation is no accident.
What does online reputation management mean today?
Online reputation management, also known as ORM (Online Reputation Management), encompasses all strategic measures aimed at analysing, maintaining and improving the digital reputation of a company or brand. This includes visibility on search engines, reviews on relevant review sites, trade media, proprietary content and, increasingly, AI-generated responses. It is not just a matter of addressing negative results, but of building a credible, consistent brand narrative that underpins your positioning in the long term. Reputation management is evolving from a crisis management tool into a proactive brand strategy.
Visible – yet still mispositioned?
A prospective customer asks ChatGPT for suitable software providers. Your brand is mentioned, but described as expensive and complicated. Your particular strengths and excellent support? Not a word about them. You’re visible. But your positioning isn’t getting across.
Whilst your marketing department is working on a clear brand image, an AI response can convey a completely different impression. This doesn’t just affect your public image: if relevant strengths are overlooked or reservations are repeated, your brand may lose its appeal right from the initial selection of providers. The crucial question is therefore no longer simply: “What do users think of us?” but rather: “What impression do potential customers take away about us?”
Visible – yet still in the wrong position?
A prospective customer asks ChatGPT for suitable software providers. Your brand is mentioned, but described as expensive and complicated. Your outstanding performance and excellent support? These aren’t mentioned. You’re visible. But your positioning isn’t getting across.
Whilst your marketing department is working on a clear brand image, an AI response can convey a completely different impression. This doesn’t just affect your public image: if relevant strengths are overlooked or reservations are reiterated, your brand may lose its appeal right from the initial selection of providers. The crucial question is therefore no longer simply: “What do users think of us?” but rather: “What impression do potential customers take away from us?”
Who can benefit from online reputation management?
When dealing with complex products and lengthy decision-making processes, potential customers and business partners look for reliable information. If services are oversimplified in AI responses or key strengths are not mentioned, this can influence the choice of supplier.
Software providers are often compared on the basis of features, integration options, costs and user experience. Presenting these characteristics in a consistent manner helps to clearly communicate the product’s actual benefits.
When it comes to new products, strategic reorientations or fierce competition, outdated brand images can become an obstacle. Reputation management helps to identify relevant gaps in information and to establish a new positioning in a credible manner.
These and many other clients already place their trust in our agency
Why DREIKON? Because a good reputation requires sound expertise in SEO, GEO and branding
Online reputation management does not function as an isolated discipline. The key lies in the interplay between search engine optimisation, high-quality content, digital authority and credible brand communication.
At DREIKON, SEO, GEO, content marketing and digital brand communication are all interlinked. We combine many years’ experience in search engine optimisation with data-driven analyses of generative search systems. This means we look not only at how frequently your brand appears, but also at the characteristics and messages with which it is associated. Our advantage: analysis, strategy and implementation all come from a single source. Rather than isolated measures, we develop a coordinated strategy that boosts your visibility and supports your brand positioning in the long term.
More mentions alone are not enough. What matters is having the right, credible brand associations.
Four steps. A clear vision.
We identify your objectives, target audiences and relevant competitors. We then define search queries, prompts and channels for the analysis.
We compare the measured brand image with your desired positioning and draw up a prioritised roadmap.
We implement the agreed measures in the areas of content, SEO, GEO and digital PR (publications on external sources).
We monitor progress and adjust our strategy accordingly. Building a reputation is not a one-off project, but an ongoing task.
Visibility is not the same as reputation.
How often does your brand appear in AI responses? And what characteristics is it associated with? As generative search systems become increasingly important, further metrics are being added to traditional SEO. However, frequent brand mentions are not in themselves proof of positive brand perception.
That is why we distinguish between three perspectives.
Visibility is a quantitative metric that shows the proportion of responses analysed in which your brand appears. By comparing your performance against the competition, you can identify the questions on which other providers have a stronger presence and track how your own visibility is developing.
Sentiment assesses the tone of the statements analysed. Are you portrayed as reliable, competent and customer-focused? Or do costs, complexity and criticism take centre stage? High visibility combined with weak sentiment can significantly limit the value of your AI visibility.
Brand perception runs deeper: What specific characteristics do people associate with your brand when it comes to AI systems? Which reservations crop up time and again? And which competitors are particularly strongly associated with the characteristics that your company actually wants to be known for?
Your brand is visible. But how is it perceived?
We’ll show you what associations appear in Google and AI responses, and where your business stands compared to the competition. In a no-obligation initial consultation, we’ll discuss the scope of analysis that makes sense for your brand.
What you get from DREIKON – tangible results rather than abstract measures We integrate reputation management into your SEO and GEO strategy in line with your needs. The measures that make sense will depend on your current situation and your brand objectives. Depending on the scope of the project, you will benefit from the following analyses and concrete deliverables:
A structured analysis of your reputation in relevant search results and AI-generated responses – including notable strengths, weaknesses and differences compared to the competition.
An overview of recurring brand attributes, objections and relevant external domains or URLs. This makes it clear which information should be reviewed or improved.
Specific recommendations for SEO, GEO, content and PR. We assess them based on their relevance to the target audience, potential impact, influenceability and effort required – not on the number of possible tasks.
As part of our ongoing support, we track defined key performance indicators, analyse changes and agree on the next steps with you. We don’t simply collect figures for the sake of it. Instead, we turn insights into action.
Your reputation deserves more than just a gut feeling.
You know your brand strategy. We’ll help you find out how much of it comes across on Google and in AI responses – and where you can make targeted improvements.
Measuring success: tracking reputation trends rather than isolated dashboard figures
We assess whether your reputation is improving using a number of key metrics. These include trends in visibility, sentiment, presence across sources and relevant brand attributes, compared with the competition. However, AI responses can vary depending on the platform, prompt and timing. We therefore analyse trends based on a defined dataset and take different data collection methods into account.
Our aim is not to produce the most impressive figures possible, but to provide reliable insights for better brand decisions.
AI reputation monitoring with Peec AI – what data reveals about your brand image
If you want to improve your digital reputation, you need more than just the odd check on ChatGPT. With monitoring solutions such as Peec AI, we do more than just analyse whether you are being mentioned. We examine visibility, sentiment, positioning, share of voice and the sources used within defined analyses. This makes perceptions comparable and provides a basis for concrete decisions.
Prompt Monitoring: What are your potential customers asking?
Which providers are particularly reliable? Which software is easy to integrate? What are the drawbacks of Product X? Questions like these are often closer to a decision than a general keyword. We define relevant prompts and analyse which companies are mentioned in the answers and how they are portrayed. In this way, we identify visibility gaps and unfavourable brand positioning at key touchpoints along the customer journey.
Sources: Which sources are taken into account in AI responses?
Peec AI shows which domains and URLs appear as sources in the responses analysed. We check where your brand is missing, which information is out of date, and where content would benefit from revision. We can improve your own pages directly. For external sources, we may consider making factual enquiries, PR initiatives and collaborations. A source reference does not automatically prove that this page caused a specific AI statement. However, it does indicate where it is worth taking a closer look.
This can , for example , reveal outdated product comparisons, missing performance information or contradictory details . From this, we derive specific tasks for content, communications and, where necessary, product managers.
Brand Perception: What characteristics does AI associate with your company?
At Peec AI, the brand perception analysis utilises its own data set, independent of the regularly monitored prompts. It reveals which characteristics AI systems attribute to a brand and which providers are particularly prominent for specific attributes. The Association Score and Market Prominence Score address different questions and cannot be directly equated. This reveals positioning gaps that a mere measurement of brand mentions would not uncover.
For example: a software brand is regarded as high-performing but is repeatedly associated with being complicated to use. This can lead to measures being taken in product communication, onboarding and customer service. The analysis therefore not only shows which characteristics AI systems associate with a brand; it also helps to determine which brand messages, content and actual performance aspects should be improved.
How much does online reputation management cost?
The cost of professional online reputation management depends on your current situation, your objectives and the scope of the measures required. We do not view reputation management as an isolated discipline, but as an important component of a holistic SEO and GEO strategy.
Reputation management as part of your SEO and GEO strategy
Anyone wishing to improve their visibility on Google and in AI systems should also consider how their brand is perceived in this context. That is why we integrate reputation analysis, sentiment monitoring, strategic brand framing and targeted content measures into our SEO and GEO projects as required.
The measures that make sense depend on your current digital situation and your individual brand objectives. This results in a tailored strategy that strengthens not only your visibility but also your brand positioning in the long term.
A bespoke scope of services rather than one-size-fits-all solutions
Whether it’s a one-off assessment, ongoing reputation monitoring or comprehensive content and PR initiatives: we assess which elements best complement your existing or planned SEO/GEO strategy.
During a no-obligation initial consultation, we’ll clarify your objectives and develop a bespoke proposal that takes both visibility and brand perception into account.
What our customers say about us
Frequently asked questions about online reputation management
You cannot control it directly. However, you can improve accurate, relevant brand information, build an external presence and verify any striking statements. A specific AI response cannot be guaranteed.
Reviews remain important indicators of trust. We take positive experiences into account just as much as recurring criticism. Reviews that breach the rules can be disputed via the designated procedures; justified criticism requires a factual response.
Content and advertorials can sometimes be implemented at short notice. A shift in brand perception within search results and AI responses often develops over a period of months. Monitoring reveals whether relevant signals are changing.
Sentiment assesses the tone. Brand perception reveals specific attributions and competitive differences: is your brand regarded as innovative, expensive or particularly reliable? This enables more targeted measures to be devised.
Yes, online reputation management complements existing SEO and GEO measures with sentiment analysis, brand positioning and targeted source optimisation. In this way, we not only improve your brand’s visibility but also its perception in Google and AI-generated responses.
Your brand has a story. Who tells it in AI search?
Your competitors are already being compared, described and categorised. Don’t wait for an outdated or inaccurate image of your brand to become entrenched.
We combine analysis, strategy and implementation. Let’s work together to clarify what Google, ChatGPT and the like are currently conveying about your business – and what can be improved.
