GEO Audit: How visible is your brand on ChatGPT and similar platforms?
Your brand may rank well on Google yet still barely feature in AI responses. It may be mentioned by ChatGPT, misclassified by Gemini, or replaced by competitors on Perplexity. A GEO Audit reveals how generative search and response systems understand, portray and recommend your business.
We analyse business-relevant prompts, platforms, competitors, sources, technical requirements, content, entities and digital reputation. This results in a prioritised GEO roadmap: what needs to be improved first? Which measures will have an impact in the short term? Which foundational factors will determine your AI visibility in the long term? The question is no longer simply: How well does your website rank? The new question is: Is your brand understood and recommended by AI systems as a relevant answer?
When a GEO audit becomes relevant Three typical situations in which traditional SEO metrics are no longer sufficient.
Your website ranks highly, but is rarely mentioned or cited in AI responses.
Example: You rank highly on Google, but are missing from ChatGPT’s recommendations for your service.
The audit shows where GEO SEO needs to step in.
Other brands appear more frequently as recommendations, sources or alternatives.
Example: Your competitor is regularly mentioned in AI-generated lists of providers, even though your offering is comparable in terms of expertise.
The audit makes these visibility advantages measurable.
AI systems categorise your services incorrectly or use out-of-date information.
Example: Your brand continues to be described in terms of a previous focus and is therefore categorised incorrectly in response to relevant queries.
The audit highlights which sources and signals need to be corrected.
All KIs. A GEO Audit agency.
Figures without context are not a strategy.
A tool shows you where your brand is missing. DREIKON shows you why – and what you need to change now, before competitors permanently claim the relevant AI-generated results. In a no-obligation initial consultation, we’ll clarify where your brand is missing, has been categorised incorrectly, or is unnecessarily losing visibility.
A GEO audit replaces uncertainty with clear priorities.
What other GEO audits offer – and what sets DREIKON apart
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The result of good AI visibility
A GEO Audit measures not only mentions – but also the underlying causes
A GEO Audit analyses a brand’s visibility, comprehensibility, citability and reputation within generative search and response systems. It examines whether your company is mentioned in response to relevant prompts, how it is ranked, which sources shape the responses, and why competitors may appear more frequently. The aim is to understand the signals from which search and AI systems derive relevance, trust and recommendability. These include SEO fundamentals as well as entities, grounding, brand mentions, reviews, specialist media and structured content.
GEO does not replace SEO. GEO extends SEO by addressing the question of whether content and brands also function effectively as part of a generated response.
PLEASE NOTE: High visibility can still be based on a misleading brand image
A brand may be mentioned frequently yet still be positioned incorrectly – for example, as a budget provider even though it sells on the basis of quality, or within an outdated product category. This is precisely why we analyse not only mentions, but also context, sources, sentiment and business fit.
Your rankings look good – but your brand isn’t mentioned in the responses?
Traditional SEO metrics only show part of the picture when it comes to digital visibility. When potential customers start their search on ChatGPT, Gemini, Perplexity or Google AI Overviews, competitors may already be present before a single click is made.
A GEO Audit shows where your brand stands, what visibility is being lost and which measures offer the greatest impact.
AI visibility comprises several levels
- Brand Mention Rate: This shows how often your brand is mentioned in relevant AI responses – regardless of whether a link is included.
- Citation Rate: This measures how often your website or brand-related content is used as a source. A high Brand Mention Rate without a corresponding Citation Rate may indicate that other sources are having a greater influence on your brand image.
- Share of AI Voice: The Share of AI Voice compares your visibility with that of your competitors and shows which brands dominate relevant response contexts.
- Sentiment and brand context: We analyse whether your brand is perceived as positive, neutral, critical, ambiguous or misclassified.
- Source and platform coverage: You can identify the platforms and domains where visibility is generated – and where relevant gaps exist.
Our GEO Audit brings these areas of analysis together
A comprehensive GEO audit does not consider AI visibility in isolation. We combine generative responses with SEO data, technical fundamentals, content quality, sources, authority and brand reputation.
AI Visibility & Competition
We analyse where your brand is mentioned, quoted or recommended, and which competitors dominate across platforms. Depending on the scope, this includes ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and Google AI Mode, amongst others.
Organic Visibility & Search Intent
We compare topics, keywords, rankings and competitive positions with AI visibility. This reveals whether existing SEO strengths are already being recognised by generative systems.
Technology & Website Structure
Depending on the scope, we examine crawling, indexing, rendering, internal linking, information architecture and structured data. Technology does not create authority. However, it determines whether existing relevance can be processed.
Content & Extractability
We examine topic coverage, content gaps, responsiveness and extractability. Key statements must be factually sound, clearly formulated and comprehensible even when taken in isolation.
Sources & Digital Authority
We analyse relevant backlinks, referring domains, specialist media, industry portals, reviews and external mentions. It is not the sheer quantity that matters, but the subject-matter relevance of the sources.
Entity Consistency & Brand Reputation
We check whether information relating to the company, its services, products and individuals is consistent. We also examine whether outdated information, reviews or third-party sources create a contradictory brand image.
How much does a GEO audit cost at DREIKON?
- Market and language analysis
- Concise, business-relevant set of prompts
- Review of selected AI platforms
- Brand mention rate and citation rate
- Initial competitive and source analysis
- Basic assessment of brand reputation and entity consistency
- Concise SEO, technical and content check
- Prioritised quick wins
- Brief report with recommendations for action
- Discussion of results via video call
*Actual costs vary from case to case. Please enquire for further details.
- Customised prompt set for multiple topic clusters
- Cross-platform analysis of relevant AI systems
- Brand mention rate, citation rate and share of AI voice
- Detailed competitive comparison
- Analysis of response positions, sources and citation gaps
- Assessment of organic visibility and rankings
- Content, extractability and content gap analysis
- Backlink and authority analysis
- Brand reputation, sentiment and brand context
- Prioritised GEO action plan
- Presentation and discussion via video call
*Actual costs vary from case to case. Please enquire for further details.
- Analysis of multiple markets, brands or domains
- Comprehensive prompt sets by target groups and customer journey
- Cross-platform and cross-country visibility analysis
- In-depth share-of-AI-voice and competitive benchmarking
- Detailed source, citation and backlink analysis
- Analysis of multiple topics, products and page types
- Technical audit of complex website and domain structures
- Comprehensive entity consistency and reputation analysis
- Assessment of trade media, reviews and external brand signals
- Prioritisation by market, impact, effort and dependencies
- Detailed implementation plan
- Presentation of results and strategic discussion via video call
*Actual costs vary from case to case. Please enquire for further details.
What you will know specifically following the GEO audit
- ✅ The questions that reveal your brand
We analyse the questions potential customers ask before choosing a provider, comparing solutions or making a purchase decision. - ✅ How AI systems categorise your business
The audit reveals whether ChatGPT, Gemini, Perplexity and other systems describe your brand accurately, and whether the image they create aligns with your positioning. - ✅ Which competitors feature more frequently
You’ll identify which providers are recommended more often or used as sources – and what factors explain their competitive edge. - ✅ Which sources shape your brand image
We identify specialist media, comparison sites, reviews, business directories and other third-party sources that strengthen, limit or distort your portrayal. - ✅ Which shortcomings are limiting your visibility
The GEO Audit reveals whether content gaps, technical barriers, weak authority, ambiguous entities or an inconsistent reputation are the deciding factors. - ✅ Which measures should be implemented first
We prioritise recommendations based on impact, effort, business potential and technical dependencies.
This is how the GEO audit works with us
We analyse the business model, target groups, markets, services and competitors, and determine which decisions the audit should prepare the ground for.
The relevant set of prompts is derived from the customer journey, search intentions and decision-making situations. In GEO Quick, it is concise; in GEO Audit, it is tailored to individual needs.
We track brand mentions, sources, response positions, share of AI voice, sentiment and competitors.
We analyse organic visibility, technical requirements, content gaps and extractability. A full audit also includes in-depth analyses of authority and sources.
We check brand context, external mentions, reviews and any potential misattributions.
The findings are prioritised according to impact, effort and dependencies. Both options are discussed via video call; the documents are then sent digitally.
Quality over quantity: We no longer test more prompts – we test the right ones.
A robust GEO audit begins with your business model. We analyse target audiences, products, services, decision-making processes, markets and competitors. This results in a set of keywords and prompts that follow the actual customer journey.
In doing so, we distinguish between information-seeking queries, problem-solving queries, comparisons, provider recommendations and purchase-related prompts. For a software provider, the question ‘Which solution is suitable for complex B2B sales processes?’ may be more relevant than a direct search for the brand name. In addition, we examine brand reputation in AI responses: how is your brand described, in what context does it appear, which sources shape this image, and where are there outdated, unclear or critical associations?
The quality of an audit does not depend on the maximum number of prompts tested . It depends on whether the right questions are examined and the answers are classified correctly from a technical perspective.
For which companies is a GEO audit worthwhile?
Services that require further explanation are researched in depth. AI systems play a key role at an early stage in determining which providers make it onto the shortlist.
Tool comparisons, alternatives and recommendations are highly relevant to business. A lack of visibility can prevent a product from making it onto the shortlist.
Technical products must be clearly described, correctly categorised and supported by reliable sources.
Perceived expertise is the deciding factor here. Specialist articles, personal brands and external authority become particularly important.
Product recommendations and comparisons are increasingly shifting towards generative systems.
Outdated or inaccurate information requires a targeted analysis of source reliability, entity consistency and brand reputation.
What a GEO audit can achieve – and what it cannot.
A GEO audit cannot promise fixed mentions, consistently identical responses or control over generative systems. Models, source data and response logic are constantly changing.
The audit is considered reliable when these limitations are not concealed but are professionally assessed. DREIKON highlights which factors can be influenced, where uncertainty remains, and which measures realistically improve your chances of securing relevant mentions, source references and recommendations. We do not sell certainty that does not exist. We provide clarity on what is measurable, influenceable and commercially relevant.
Request a GEO Audit and identify visibility gaps in good time
Would you like to know how your brand is performing in ChatGPT, Gemini, Perplexity and Google AI Overviews? A GEO Audit finally provides clarity on your position, relevant competitors, key sources and the actions with the greatest impact.
FAQ: Frequently asked questions about the GEO Audit
A GEO Audit examines how visible, understandable and citable your brand is in generative search and response systems. In addition, we analyse the technical, content-related, competitive and reputational factors underlying the results.
The selection depends on the target audience, market and scope of the project. Typically, we consider ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and Google AI Mode, as well as other relevant systems such as Claude.
The prompts are derived from your business model, your target audiences, the customer journey, relevant search intentions and specific decision-making scenarios. We do not test as many prompts as possible, but rather the questions that are genuinely relevant to your business.
Relevant metrics include, amongst others, brand mention rate, citation rate, share of AI voice, response positions, sentiment and source coverage. It is not just the measured value that is crucial, but how it fits into the competitive and business context.
Yes. We examine how your brand is described and categorised, which sources shape this image, and whether there are any outdated, critical or incorrect classifications. Depending on the scope, this may also include external mentions, reviews and other reputation signals.
An SEO audit focuses on organic visibility, technical aspects, rankings and website structure. A GEO audit broadens this perspective to include AI responses, brand mentions, source references, recommendations, entity consistency and brand reputation. SEO remains the foundation; GEO complements it.
The duration depends on markets, languages, the scope of prompts, platforms, competitors, website size and the desired depth of analysis. Depending on the scope, a GEO audit typically takes between one and four weeks; complex international projects may take longer.
The cost depends on the agreed scope. Key factors include the number of markets and languages, the breadth of the analysis, the prompt set, competitors, website complexity, and the depth of analysis regarding technology, content, authority and brand reputation. Following the initial consultation, you will receive a transparent scope of work with clearly defined services, deliverables and timelines.
The results are presented during a video call and analysed together. You will receive clear priorities, specific recommendations for action and the complete documentation digitally afterwards.
Yes, if AI visibility is to be established as a permanent strategic metric. Monitoring shows how the brand mention rate, citation rate, share of AI voice, competitive position and brand reputation develop over time.
