AI SEO agency - systematically build visibility in ChatGPT, Google AI Overviews & Co.

AI is fundamentally changing search. Users ask questions directly to ChatGPT, Gemini, Claude or Perplexity instead of searching through traditional search results. At the same time, Google is integrating generative answers directly into the search results with AI Overviews. This presents companies with a new challenge: how will their own brand, website or expertise be visible at all if AI provides the answers?

As an AI SEO agency, DREIKON is one of the pioneers in the field of GEO, AI visibility and AI-supported search optimisation. Through our own analyses, practical tests and successful customer projects, we have been working intensively on the question of how companies can become visible in ChatGPT, Google AI Overviews, Gemini and Perplexity since the early days of generative search systems. We combine many years of SEO expertise with modern AI strategies and create the basis for your content to appear where users make decisions today and tomorrow.

Search is changing. Is your brand prepared for this?

The rules of digital visibility are being rewritten and a new reality is emerging for companies: those who do not appear in AI-generated responses are simply not being recognised in more and more purchasing, research and supplier decisions.

What is changing and why do you need AI SEO?

Good rankings from classic SEO alone are no longer enough. It is becoming increasingly important that AI systems recognise your brand, trust your content and consider you as a source for relevant questions. This is exactly where modern AI SEO comes in. We help companies to build their digital presence in such a way that they are not only found by the most important AI systems, but also actively cited and recommended.

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The question is not whether AI SEO will become relevant - but how much visibility you will have lost by then.

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Secure AI visibility now - before your competitors do.

Most companies only engage with AI SEO when competitors are already visible. Those who act early, however, can establish themselves as a relevant source before markets and subject areas become more competitive. As an AI SEO agency, GEO agency and specialist for AI visibility, we develop strategies that position your brand where modern purchasing and research decisions are made: in AI-generated answers.

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For which companies is AI SEO particularly worthwhile?

In principle, companies in all sectors benefit from a stronger presence in ChatGPT, Google AI Overviews, Gemini and other AI systems. However, the potential is particularly high wherever users are actively searching for solutions, comparing providers or researching complex issues.

AI SEO is particularly relevant for:

B2B companies with complex products and long decision-making processes
SaaS providers that benefit from comparisons, recommendations and software searches
Industrial companies whose services often require explanation
Consultancies and agencies that want to make expertise and thought leadership visible
Law firms that want to appear as a trustworthy source for legal issues
Healthcare companies that benefit from high visibility for information-driven search queries
E-commerce companies that want to influence product research and purchasing decisions at an early stage
Companies in all sectors with products that require explanation beyond the examples mentioned above

The more products, services or topics require explanation, the more important visibility in AI-generated answers becomes. This is precisely where ChatGPT, Gemini, Perplexity and Google AI Overviews are already supporting users as "digital consultants" in their purchasing, research and supplier decisions.

Matthias Kampmann explains the principles of AI SEO

Why DREIKON is one of the best AI SEO agencies

For us, AI SEO is not a short-term trend, but the logical further development of modern search engine optimisation. While many agencies have only recently started talking about GEO, AI Visibility or LLMO, we have been dealing with the effects of generative AI on visibility, content and user behaviour since the first major changes.

Through our own specialist articles in our online marketing blog, tests and customer projects, we develop strategies that are not based on assumptions, but on practical experience and measurable results.

This is why companies choose DREIKON

✅ Many years of SEO expertise
✅ Early specialisation in AI SEO & GEO
✅ Holistic approach comprising SEO, content and technology, plus efficient integration of measures into your marketing mix
✅ Transparent performance measurement
✅ Strategic and operational implementation from a single source

Outstanding expertise

How we bring your brand into ChatGPT, Gemini & Co. A good AI SEO agency illuminates the entire digital ecosystem of your brand

Step 1: AI visibility analysis

The first step is to understand where you stand today. Before companies can increase their visibility, they need to understand what information AI systems know about their brand today. This is precisely why we analyse existing mentions, source landscapes and competitor presences. This results in concrete recommendations for action instead of assumptions.

Among other things, we analyse

Mentions in ChatGPT & Co.
Presence in AI overviews
Share of AI Voice
Source references
Competitor visibility
Topic coverage

Step 2: AI SEO strategy development

Why is one brand recommended by ChatGPT and another not? The answer rarely lies in individual keywords. The decisive factors are topic authority, digital trust signals and the ability to answer questions better than the competition.

That's why we develop customised strategies that are tailored to your industry, your goals, your target group and the requirements of modern AI systems.

The focus is on

Topic authority
entities
Source strategy
content gaps
Digital trust signals
Prioritisation of the biggest levers

Step 3: Content for generative search systems

AI systems do not quote websites. They prefer content that answers questions precisely and creates trust at the same time. This is precisely why many classic, purely keyword-optimised SEO texts only work to a limited extent in generative search systems. We develop content structures, optimisation plans, topic clusters and knowledge architectures that precisely meet the new requirements for AI SEO content.

This includes, among other things:

AI SEO landing pages
topic clusters
FAQ strategies
knowledge hubs
Entity optimisation
Expert content

Step 4: Technical optimisation for AI SEO

Even the best content cannot be effective if search engines and AI systems cannot categorise it correctly. That's why structure, entities and technical signals form the foundation of every successful AI SEO strategy. This is how we create the technical prerequisites for your sustainable AI visibility.

Among other things, we optimise:

Structured data (Schema.org)
Entities & entity relationships
Technical information and content structures, such as internal linking
Crawlability & indexability

Step 5: Monitoring & reporting

AI SEO is not a one-off project, but a continuous process. That's why we continuously measure how your visibility is developing in the AI systems. Thanks to high-performance tools, you don't have to rely on gut feeling, but are provided with transparent and tangible figures. This also allows us to define realistic interim goals and milestones together in order to further develop measures based on data.

This makes AI SEO measurable:

Share of AI voice development
Development of brand mentions in AI systems
Development of the source references
Development of your AI Overview visibility
Development of thematic visibility
Development of your competitive position in AI systems

You will not only recognise whether your visibility is growing as a result of working with our AI SEO agency, but also where the greatest progress has been made.

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AI SEO, GEO, LLMO or GAIO - what's the difference?

Numerous new terms are currently emerging around AI-supported search. Whether AI SEO, GEO (Generative Engine Optimisation), LLMO (Large Language Model Optimisation) or GAIO (Generative AI Optimisation): All approaches pursue the same goal.

Your brand should be visible where users search for answers and make decisions today - in ChatGPT, Google AI Overviews, Gemini, Perplexity and other AI systems. For our customers, the focus is therefore not on the name, but on the result. It is crucial that your content is mentioned more often, that your website is considered as a source and that your brand is actively recommended.

What customers say about us

Rapunzel Naturkost

★ ★ ★ ★ ★

16.06.25

Die Zusammenarbeit mit DREIKON ist für uns ein echter Gewinn. Offen, ehrlich und professionell – genau so, wie man es sich wünscht. DREIKON unterstützt uns bei unserer SEO-Strategie mit klarem Blick, durchdachten Konzepten und einer großen Portion Wertschätzung auf Augenhöhe. Danke dafür!

Maximilian Kern

★ ★ ★ ★ ★

05.06.25

Wir arbeiten seit einiger Zeit mit der Agentur Dreikon in Münster zusammen und sind rundum begeistert! Die Betreuung in den Bereichen SEO, SEA, Social Media und Onlineshop ist äußerst professionell und zielführend. Das Team ist kompetent, engagiert und immer ansprechbar – man merkt, dass hier mit Leidenschaft gearbeitet wird. Unsere Online-Präsenz hat sich seit der Zusammenarbeit deutlich verbessert. Absolute Empfehlung!

Steffi Klett

★ ★ ★ ★ ★

15.08.25

DREIKON ist eine tolle Agentur mit tollen Menschen! Wir arbeiten seit über einem Jahr mit DREIKON zusammen. Aus einem Google Ads-Projekt ist ganz schnell auch ein SEO-Optimierungsprojekt für unsere Webseite geworden. Uns haben die Zusammenarbeit und die Ergebnisse überzeugt. Mit jedem Projektmanager haben wir immer eine sehr gute Beratung, eine professionelle Projektsteuerung und eine hohe Kundenorientierung. Vielen lieben Dank für eure super Unterstützung bei meinen Webseiten-Projekten. Ihr habt eine ganz tolle Art mich als Kunde durch so ein Projekt durchzusteuern – strukturiert, kundenorientiert, schnell, zuverlässig und einfach super empathisch. Fazit: sehr professionell und empfehlenswert!

Your competitors are already optimising for AIs. How visible is your brand in AI searches?

We analyse your current presence in ChatGPT, Google AI Overviews, Gemini and Perplexity and identify specific potential for more visibility, mentions and recommendations. This will show you where your brand is already visible today - and where there are still untapped opportunities.

FAQ: The most important questions about AI SEO

What does an AI SEO agency do?

An AI SEO agency helps businesses increase their visibility in AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity. The aim is to be cited more frequently as a relevant source in AI-generated responses.

What is the difference between SEO, AI SEO and GEO?

Traditional SEO focuses on search engine rankings. AI SEO extends this approach to include visibility in generative search systems. GEO (Generative Engine Optimisation) describes the targeted optimisation for AI-generated responses.

Does AI SEO replace traditional SEO?

No. Technical SEO, high-quality content and digital authority remain important foundations. AI SEO builds on these factors and expands them to meet the requirements of modern AI systems.

Can visibility in ChatGPT be measured?

Yes. Specialised analyses can be used to measure and evaluate mentions, source references, topic coverage and the share of AI voice.

When will the first results be visible?

Depending on the competition, industry and starting point, initial developments may become visible after just a few months.