AI SEO agency - Visibility in ChatGPT, Google AI Overviews & Co.

Artificial intelligence (AI) is fundamentally changing the way we search. Users are asking questions directly to ChatGPT, Gemini, Claude or Perplexity instead of browsing through traditional search results. At the same time, Google is integrating generative answers directly into search results via AI Overviews. This presents businesses with a new challenge: how can their brand, website or expertise remain visible at all when AI is providing the answers?

As an AI SEO agency, DREIKON is one of the pioneers in the fields of GEO, AI visibility and AI-powered search optimisation. Through our own analyses, practical tests and successful client projects, we have been working intensively since the early days of generative search systems on the question of how businesses can become visible in ChatGPT, Google AI Overviews, Gemini and Perplexity. In doing so, we combine many years of SEO expertise with modern AI strategies, laying the groundwork to ensure your content appears exactly where users make decisions – both today and tomorrow.

Search is changing. Is your brand prepared for this?

The rules of digital visibility are being rewritten by artificial intelligence, and a new reality is emerging for businesses: anyone who does not feature in AI-generated responses will simply be overlooked in an ever-increasing number of purchasing, research and supplier decisions.

What is changing, and why do you need AI SEO?

Good rankings from traditional search engine optimisation (SEO) alone are no longer enough. It is becoming increasinglycrucial whether AI systems recognise your brand, trust your content and consider you as a source when relevant questions arise. This is precisely where modern AI SEO comes in. We help businesses build their digital presence through targeted optimisation so that they are not only found by the most important AI systems, but are actively cited and recommended by them.

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The question is not whether AI SEO will become relevant - but how much visibility you will have lost by then.

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Secure AI visibility now - before your competitors do.

Most companies only engage with AI SEO when competitors are already visible. Those who act early, however, can establish themselves as a relevant source before markets and subject areas become more competitive. As an AI SEO agency, GEO agency and specialist for AI visibility, we develop strategies that position your brand where modern purchasing and research decisions are made: in AI-generated answers.

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For which companies is AI SEO particularly worthwhile?

In general, businesses across all sectors stand to benefit from a stronger presence on ChatGPT, Google AI Overviews, Gemini and other AI systems. However, the potential is particularly significant wherever users are actively searching for solutions, comparing providers or researching complex issues.

AI SEO is particularly relevant for:

B2B companies with complex products and lengthy decision-making processes
SaaS providers who benefit from comparisons, recommendations and software research
Industrial companies whose services often require explanation
Consultancies and agencies wishing to showcase their expertise and thought leadership
Law firms that wish to be seen as a trusted source for legal matters
Healthcare companies that benefit from high visibility in information-driven search queries
E-commerce companies that wish to influence product research and purchasing decisions at an early stage
Companies across all sectors with products that require explanation, beyond the examples mentioned

The more explanation products, services or topics require, the more important visibility in AI responses becomes. This is precisely where ChatGPT, Gemini, Perplexity and Google AI Overviews, acting as ‘digital advisors’, are already helping users today with purchasing, research and supplier decisions.

Matthias Kampmann explains the principles of AI SEO

Why DREIKON is one of the best AI SEO agencies

For us, AI SEO is not a short-term trend, but the logical next step in modern search engine optimisation. Whilst many agencies have only recently started talking about GEO, AI Visibility or LLMO, we have been examining the impact of artificial intelligence on visibility, content and user behaviour ever since the first major changes brought about by this technology.

Through our own specialist articles on our online marketing blog, data analyses, tests and client projects, we develop strategies that are not based on assumptions, but on practical experience and measurable results.

That’s why companies choose DREIKON

✅ Many years of SEO expertise
✅ Early specialisation in AI SEO & GEO
✅ A holistic approach combining SEO, content and technology, plus the efficient integration of these measures into your marketing mix
✅ Transparent performance measurement
✅ Strategic and operational implementation from a single source

Outstanding expertise

How we bring your brand into ChatGPT, Gemini & Co. A good AI SEO agency illuminates the entire digital ecosystem of your brand

Step 1: AI visibility analysis

The first step is to understand where you stand today. Before companies can increase their visibility, they need to understand what information AI systems currently have about their brand. This is precisely why we analyse existing mentions, source landscapes and competitors’ online presence as part of a structured data analysis and competitive analysis. This allows us to derive concrete recommendations for action from the analysed data sets, rather than relying on assumptions.

In doing so, we look at, amongst other things:

Mentions in ChatGPT and similar platforms
Presence in AI overviews
Share of AI Voice
Source references
Competitor visibility
Topic coverage

Step 2: AI SEO strategy development

Why is one brand recommended by ChatGPT and another isn’t? The answer rarely lies in individual keywords. What matters most are subject authority, digital trust signals, relevant backlinks and the ability to understand search intent better and answer questions more precisely than the competition.

That is why we develop bespoke strategic measures tailored to your industry, your objectives, your target audience and the requirements of modern AI systems.

The focus is on:

Topic authority
Entities & semantic relationships
Source strategy, link building & digital authority
Content gaps & competitive analysis
Digital trust signals & high-quality link building
Prioritising the most effective levers

Step 3: Content for generative search systems

AI systems do not cite websites. They favour clearly structured content that answers questions precisely whilst also building trust. This is precisely why many traditional, purely keyword-optimised SEO texts are now only of limited use in generative search systems. We develop content structures, optimisation plans, topic clusters and knowledge architectures that are specifically tailored to the new requirements for AI SEO content.

These include, amongst others:

AI SEO landing pages
Topic clusters
FAQ strategies
Knowledge hubs
Entity optimisation
Expert content

Step 4: Technical optimisation for AI SEO

Even the best content cannot be effective if search engine algorithms and AI systems are unable to categorise it correctly. That is why structure, entities and technical aspects, together with a strong SEO foundation featuring high-quality backlinks, form the bedrock of any successful AI SEO strategy. In this way, we create the technical conditions for your long-term AI visibility.

In doing so, we optimise, amongst other things:

Structured data (Schema.org)
Entities & entity relationships
Technical information and content structures, such as internal linking
Crawlability, indexability & loading times

Step 5: Monitoring & reporting

AI SEO is not a one-off project, but an ongoing process involving data analysis and optimisation. That is why we continuously monitor how your visibility is developing within AI systems. High-performance tools enable us to analyse large volumes of data efficiently. This means you don’t have to rely on gut instinct, but are provided with transparent and tangible figures. This enables us to work together to define realistic interim targets and milestones, so that we can further develop our strategies based on data.

This is how AI SEO becomes measurable:

Share of AI Voice Development
Trend in brand mentions in AI systems
Trend in source references
Trends in your AI Overview visibility
Trends in thematic visibility
Trends in your competitive position within AI systems

This allows you not only to see whether working with our AI SEO agency has led to an increase in your visibility, but also to identify where the greatest progress has been made.

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AI SEO, GEO, LLMO or GAIO - what's the difference?

Numerous new terms are currently emerging around AI-supported search. Whether AI SEO, GEO (Generative Engine Optimisation), LLMO (Large Language Model Optimisation) or GAIO (Generative AI Optimisation): All approaches pursue the same goal.

Your brand should be visible where users search for answers and make decisions today - in ChatGPT, Google AI Overviews, Gemini, Perplexity and other AI systems. For our customers, the focus is therefore not on the name, but on the result. It is crucial that your content is mentioned more often, that your website is considered as a source and that your brand is actively recommended.

What customers say about us

Rapunzel Naturkost

★ ★ ★ ★ ★

16.06.25

Die Zusammenarbeit mit DREIKON ist für uns ein echter Gewinn. Offen, ehrlich und professionell – genau so, wie man es sich wünscht. DREIKON unterstützt uns bei unserer SEO-Strategie mit klarem Blick, durchdachten Konzepten und einer großen Portion Wertschätzung auf Augenhöhe. Danke dafür!

Maximilian Kern

★ ★ ★ ★ ★

05.06.25

Wir arbeiten seit einiger Zeit mit der Agentur Dreikon in Münster zusammen und sind rundum begeistert! Die Betreuung in den Bereichen SEO, SEA, Social Media und Onlineshop ist äußerst professionell und zielführend. Das Team ist kompetent, engagiert und immer ansprechbar – man merkt, dass hier mit Leidenschaft gearbeitet wird. Unsere Online-Präsenz hat sich seit der Zusammenarbeit deutlich verbessert. Absolute Empfehlung!

Steffi Klett

★ ★ ★ ★ ★

15.08.25

DREIKON ist eine tolle Agentur mit tollen Menschen! Wir arbeiten seit über einem Jahr mit DREIKON zusammen. Aus einem Google Ads-Projekt ist ganz schnell auch ein SEO-Optimierungsprojekt für unsere Webseite geworden. Uns haben die Zusammenarbeit und die Ergebnisse überzeugt. Mit jedem Projektmanager haben wir immer eine sehr gute Beratung, eine professionelle Projektsteuerung und eine hohe Kundenorientierung. Vielen lieben Dank für eure super Unterstützung bei meinen Webseiten-Projekten. Ihr habt eine ganz tolle Art mich als Kunde durch so ein Projekt durchzusteuern – strukturiert, kundenorientiert, schnell, zuverlässig und einfach super empathisch. Fazit: sehr professionell und empfehlenswert!

Your competitors are already optimising for AIs. How visible is your brand in AI searches?

We analyse your current presence in ChatGPT, Google AI Overviews, Gemini and Perplexity and identify specific potential for more visibility, mentions and recommendations. This will show you where your brand is already visible today - and where there are still untapped opportunities.

FAQ: The most important questions about AI SEO

What does an AI SEO agency do?

An AI SEO agency helps businesses increase their visibility in AI systems such as ChatGPT, Google AI Overviews, Gemini and Perplexity. It combines traditional search engine optimisation with targeted measures for large language models (LLMs). The aim is to be cited more frequently as a relevant source in AI-generated responses.

What is the difference between SEO, AI SEO and GEO?

Traditional search engine optimisation (SEO) focuses on search engine rankings. AI SEO extends this approach to include visibility in generative search systems. GEO (Generative Engine Optimisation) describes the targeted optimisation for AI-generated responses.

Does AI SEO replace traditional SEO?

No. Technical SEO, high-quality content and digital authority remain important foundations. AI SEO builds on these factors and expands them to meet the requirements of modern AI systems.

Can visibility in ChatGPT be measured?

Yes. Specialised data analyses can be used to measure and evaluate mentions, source references, topic coverage and the share of AI voice.

When will the first results be visible?

Depending on the competition, industry and starting point, initial developments may become visible after just a few months.