The 3 basics for successful SEO in your shop

With your online store, you want one thing first and foremost: to sell! However, in order to be considered by potential customers, you first need to be found in Google. After carrying out a keyword analysis, suitable keywords are selected that can improve your visibility in Google in the long term.

Maintaining metadata is very important because it is the first thing users see of your online store. Take the opportunity to make a good first impression. With a suitable and concise title tag and a meaningful meta description, you give users an overview of what to expect on your website.

One of the most important decisions you need to make for the SEO optimization of your online store is choosing the right URLs. Even if the URL structure of your store can be logically divided into categories with corresponding subcategories, an individual and manual assignment of URLS is often more effective for Google.

DREIKON employees in conversation to illustrate the Shopware SEO agency

Professional Shopware SEO - on the road to success with DREIKON! Strong SEO for your shopware store

What sets us apart as a Shopware SEO agency

Official Shopware Bronze Partner
Official Google Partner
Top 100 SEO agency 2021
comprehensive understanding of e-commerce strategy and infrastructure
Programming and online marketing from a single source
Short contract terms
Managing director as contact person

Frequent problems with Shopware SEO

As a store system, Shopware has everything you need for professional and technically sound search engine optimization. SEO problems with Shopware are therefore rarely system-related, but almost always due to errors in the configuration or SEO basics. The weaknesses that we as a Shopware SEO agency come across time and again in our day-to-day work can be divided into four areas: structure, content, links and technology.

Shop structure

Inadequate internal linking: The most important products should be linked from the homepage if possible - for unimportant pages, however, it is sufficient if they can only be reached after several clicks.

Categorization not in line with demand: the categories are often not granular enough, which means that a lot of sales potential is wasted in the long tail.

Poor URL structure: If all pages of a website are on one level, this obscures the hierarchy of the page - making it difficult for Google and Bing in particular to weight the content and understand it in context.

Too many worthless pages in the search engine index: If Shopware is configured incorrectly, this can lead to a very high number of worthless pages in the index.

Employees of DREIKON to illustrate content optimization in Shopware

Content/product texts

Duplicate content: Manufacturer texts are used relatively frequently or product descriptions are copied together. This prevents the chance of achieving good rankings with the content

Thin content: Users are often satisfied with short, generic descriptions, especially for visually driven products, but search engines still prefer longer texts.

Wrong content: Unfortunately, we often see that topic and product pages are optimized for keywords that will never generate sales. Reason: The user intent, i.e. the user need, differs completely from what the page offers.

Technique

Inadequate pagespeed: Too large and too many images, technically backward hosting, too much Javascript on the pages: There are many reasons why websites are too slow. In fact, pagespeed is not only an important ranking factor for organic SEO, but also one of the most important factors in conversion rate optimization.

Pagination was implemented incorrectly Either Google indexes a lot of very similar pages, which leads to duplicate content. Or too few, which prevents valuable rankings.

SEO basics not implemented: The canonical tag is used incorrectly or not at all, titles and descriptions are not optimized - there is often a lot of potential for optimization in these basics.

You are a store operator?

Simply write to us with key points about your Shopware SEO project and your telephone number. Our managing director and SEO specialist Matthias Kampmann will then get in touch with you.

Get in touch now!

The blog posts, category texts and filter pages created by DREIKON generate economically relevant sales for us. The SEO performance is remarkable and has contributed significantly to increasing the visibility and success of our company.

Frank Glaen, frabox

Timo Wormuth during a presentation to illustrate the services of the Shopware SEO agency

Our offer as a Shopware SEO agency

Shopware SEO audit

We check the configuration of your Shopware store and develop an optimization strategy based on the urgency and simplicity of the solution.

Technical optimization

We identify and leverage the potential of your Shopware store in terms of technical search engine optimization, from the optimal use of Schema.org markup to pagespeed optimization.

Content strategy

In consultation with you, we determine your A, B and C products, develop a text briefing and define tonality and other text features.

Text creation

We deliver high-quality, unique content for your online store. The basis for this is in-depth keyword research. When creating content, we roughly follow the WDF*IDF formula. For implementation, we have access to a team of over 200 authors who are specialists in creating passionate and sales-boosting product descriptions for online stores and shopping worlds.

By the way: fully automated copywriting does not yet work. However, we have already gained experience with AX Semantics. If you have good product data and a large number of products, it may be worth creating the texts using the software. Talk to us about this - we will be happy to advise you!

Link building

We support you in building high-quality and powerful backlinks with content marketing and other sustainable methods.

Best right from the start

We can play to our strengths in programming and online marketing most effectively if we are involved in the design of your Shopware store right from the start. We can then immediately ensure that the most suitable template is used and that all content is optimized for people and search engines.

The top SEO experts from Münster!

Shopware SEO: Our role as an agency

You generate annual sales well into six figures via generic organic traffic and have an employee for search engine optimization. In this case, we act as a sparring partner for your in-house SEO in order to optimize the configuration of the Shopware system, carry out specific tasks and advise you with our market overview.

The turnover of your Shopware store via SEO does not yet justify a full-time position or you cannot find an experienced SEO professional? As an agency, we are happy to take over the complete support of your Shopware store in terms of SEO. We offer you strategy and implementation from a single source: Our goal is to make progress with you, not to bill as many hours as possible.

Are you the operator of a small online store, do you enjoy SEO and can invest a few hours every week to stay up to date and implement the measures? In this case, you can and should take search engine optimization into your own hands. We would support you selectively with tool-supported SEO audits and, if desired, ongoing SEO consulting.

Matthias Kampmann in conversation with the other two managing directors of DREIKON

As an agency specializing in Shopware, we adapt our specific range of services flexibly to your needs. We already work for different customers in different roles - depending on the level of maturity that the company has reached in online marketing.

What is guaranteed not to work is installing a Shopware SEO plugin such as "SEO for Shopping Worlds" or "Internal Links" and hoping that the tool will do the job. Most SEO plugins for Shopware simplify certain aspects of search engine optimization. However, you must always know what you are doing. Without a deeper understanding of the subject matter, any Shopware SEO project is doomed to failure.

Beyond Shopware SEO: Dreikon's range of services

Search engine optimization is a very important channel, but by no means the only one. Dreikon therefore offers holistic support in online marketing. In addition to SEO, this includes SEA via Google Ads (formerly AdWords) and Bing, display marketing and ads on Facebook and Instagram (see our services as a Facebook Ads agency). We are also happy to support you in further monetizing your customer base through targeted email marketing.

The Shopware SEO agency from Germany

In addition to the problems mentioned above, which we see most frequently, we also often come across shopware stores that, for example, do not include authentic product reviews on the articles. We also frequently see problems with robots.txt, incorrect canonical tags or noindex. Image optimization for Google image search, which can deliver massive traffic, is also often forgotten. Speaking, keyword-related image names and sensibly filled out ALT tags as well as the positioning of the images in a context that is relevant to the content are mandatory here in order to drive SEO for online stores. User signals for Google & Co. good on-page SEO for shopware and backlinks for eCommerce are a highly complex and extensive topic that we are happy to dedicate ourselves to for your success.