Bing Ads agency - from strategy to conversion
Microsoft Advertising (formerly Bing Ads) is Microsoft's equivalent to Google Ads. As an experienced Bing Ads agency, we place and optimize your search engine advertising for you in Yahoo, Bing and Ecosia and expand your reach with the world's second largest search engine. With more than 680 million users, Bing & Co. are well below the number of Google users, but still have great potential. You benefit not only from low click prices for your search ads, but also from the low effort required to create a campaign thanks to the simple import of ads from Google Ads. This is because the two paid ads systems are very similar. Placed ads are displayed to users in the search results and are clicked through to the landing page you have specified.
As a Bing Ads agency, we will show you what advantages advertisers have with search engine advertising via Bing, who it is suitable for and how we can help you as a Bing Ads agency!
Bing Ads Agency - when you should think about Bing Ads
Alongside the market leader Google, Bing is the search engine with the second largest market share in Germany. If you also use Bing as an advertising platform, you not only increase your reach, but also reach users with a statistically higher purchasing power.
Microsoft Advertising enables you to reach exactly the people you want to reach with targeted campaigns. By defining demographic characteristics, user devices used and other criteria, you can determine to whom and when your search ads are displayed.
Particularly in view of unpredictable times, permanent and costly obligations can represent a risk. With Microsoft Advertising, you are on the safe side. You decide for yourself what budget you want to invest, when you want to increase or reduce it or have it on hold.
Are you looking for a Bing Ads agency?
Then get in touch with us. As a Bing Ads agency from Münster, we offer you a service that is just as professional as Google Ads. With Bing Ads, you can expand your online marketing mix with a useful channel that your competitors are probably not yet using.
Get a head start on your competition with us as your Bing Ads agency. Contact us now!
Our services as a Bing Ads agency Advertising on Bing and Yahoo is quick if you are already running Google Ads
As a Bing Ads agency, we see ourselves as responsible for your Bing Ads account. We are your competent partner for all matters relating to paid ads on Bing, from setup to ongoing support and optimization to reporting to you. With the following services from our Microsoft Ads agency, we increase your ad rank in the search results pages and thus ensure greater visibility:
Professional support from Bing Ads agency DREIKON
As a Bing Ads agency, we have many years of experience in the field of paid ads, including Bing Ads. As a certified Microsoft Advertising Partner, we have the necessary know-how to manage your Bing account comprehensively and proactively. As a Bing Ads agency, we constantly optimize campaigns to ensure that your ads on Bing are always up-to-date and as effective as possible. The success of your campaigns always takes center stage. Your personal contact is always available to provide you with comprehensive advice and keep you up to date.
Bing Ads Agency - Ads at home and abroad
Although Google is also the international search engine with the largest market share, the Palo Alto-based company's dominance is only as pronounced in a few countries as it is in Germany. Accordingly, Bing Ads has significantly larger market shares in other markets, such as the UK and Norway. Use web analysis software such as Analytics to check where you receive relevant traffic for your website or store. If you notice that you are receiving some traffic from other countries, it is worth placing additional Bing Ads there.
What makes BingAds so attractive?
In contrast to Google, where click prices can quickly skyrocket, competition on Bing is not as high. With a lower click budget, you have a higher conversion rate, which is ultimately reflected in your sales. Use Microsoft Advertising as an alternative or as a lucrative addition.
The performance of your Bing Ads can be called up easily and transparently in monthly reports. As a Bing Ads agency, we show you what successes have already been achieved and quickly identify optimization potential that we can use for you. This is how we sustainably increase your sales.
If you have already invested a lot of time and effort in paid ads via Google, you have a clear advantage here. The ads and campaigns created there can simply be imported into Bing Ads and delivered via Microsoft's channels. It is not necessary to recreate the ads.
Ad agency for Ecosia: environmentally friendly advertising with DREIKON
Ecosia is an environmentally friendly search engine that uses surplus advertising revenue to plant trees and support climate protection projects worldwide. As a Bing Ads agency, we are happy to take care of advertising in the environmentally friendly search engine. Your advantage: You can not only present your products and services to a broad and environmentally conscious target group, but also support sustainable projects at the same time. This makes the search engine an attractive option for companies that value social responsibility and ecological sustainability.
Why are advertisements on Ecosia worthwhile?
Although the user numbers of 20 million users are lower than those of Google or Microsoft, the search engine is growing steadily and should not be underestimated - especially if you are targeting a younger audience. Most users of the alternative search engine are 18 to 34 years old and often make a conscious decision to use the environmentally friendly search engine. This user group is also known as the LOHAS target group (Lifestyles of Health and Sustainability) and, depending on the products or services offered, is the most desirable target group for you on the market.
Advantages of environmentally friendly advertising
Although your advertising in the sustainable search engine reaches significantly fewer users than on Google, ads in the eco-friendly search engine still offer decisive advantages:
- Ad clicks are significantly cheaper than on Google .
- Adverts can be easily placed by your Bing Ads agency via Microsoft Advertising .
- Corresponding products and services can be successfully advertised. Your advertising budget is invested in planting trees, so that you actively contribute to environmental protection
- You make a clear statement for environmental awareness
Bing Ads Agency - FAQ
Bing Ads is a pay-per-click service that allows advertisers to display keyword-related advertising to users in Bing, Yahoo & Co. search results. Bing Ads has been running under the name Microsoft Advertising since May 2019.
To find a desired piece of information, service or product online, users enter search terms in search engines such as Bing and all relevant results are displayed. As a company, you have the option of displaying ads for specific keywords with a relevant search volume, which are displayed above or next to the search results. You decide for yourself how your ads should be displayed and only pay for each click.
In the Bing advertising program, the ads are displayed prominently in the user's field of vision directly below the search bar and are therefore particularly attractive for advertisers. These ad spaces are allocated using an auction principle. Not only the highest bid plays a role, but also an internal evaluation of the ad carried out by Bing.
The costs for displaying text ads on Bing are calculated based on the clicks on your ad. In this way, you not only avoid losing your marketing budget, but can also address interested parties directly on the linked pages. The exact click prices vary greatly from keyword to keyword due to the density of competition. There is no minimum budget.
The ads are not only placed in Bing, but also in Yahoo and on other websites operated by the search engines and AOL.
With Bing Ads, you can easily and cost-effectively open up another marketing channel with less competition. Reach not only Google users, but also users of other search engines and operating systems and potentially generate new customers. A Bing Ads agency will take care of advertising planning and optimization for you, so that you can benefit from savings in your time resources and at the same time achieve your growth targets with improved ad rank.
Already have a Google Ads account? Google Ads and Microsoft Ads can be easily linked together. Just let us know your account name. This not only makes it easier to manage the campaigns, but also to monitor their success. As your partner agency, we will receive account access with the appropriate authorizations so that we can carry out and monitor optimizations. You remain the account holder and invoice recipient.
Bing Ads are suitable for all companies that want to reach more customers. Especially if you already receive traffic via Bing, Bing Ads could be a useful addition to your existing marketing measures. In order to be able to assess the extent to which Microsoft Advertising is also worthwhile for you, we as a Bing Ads agency will be happy to take a look at your status quo and advise you in detail.
Take off with the Bing Ads agency DREIKON!
Are you interested in working with our Microsoft Ads agency? Then contact us today! We will be happy to provide you with a customized offer and advise you on the use of Bing Ads.
