Google Shopping Agency - Sales success through visibility
Benefit from more sales and profits by working with an experienced Google Shopping agency from Germany! We not only design more powerful Google Shopping campaigns for you, but also design and optimise your entire Google Ads account for optimal e-commerce performance.
Because as a professional Google Shopping agency, we know: Only with the right formula of campaign structure, product feed optimisation and bid management can an advertising strategy be designed that enables the ongoing optimisation of your Google Shopping campaigns.
Your advantages with DREIKON as a Google Shopping agency
✓ Professional setup for Google Shopping Ads
✓ Optimised product data for maximum visibility
✓ Top placements in the Shopping results
✓ Up to 20 % lower click costs thanks to CSS
✓ Transparent billing without AdSpend commission
✓ Fixed contact person and customised reporting
Google Shopping agency with comprehensive service
Google Shopping is one of the most important levers for more sales in e-commerce. In order for your products to be visible there, several factors need to work together: an optimally set up Merchant Center, a clean and optimised product data feed and precise configuration of tracking and campaigns.
This is exactly where we come in as a Google Shopping agency: We check existing accounts, optimise data feeds, set up the merchant centre and tracking professionally and take over the ongoing management of the campaigns. This results in perfectly harmonised Shopping ads that enable top placements, more clicks and higher conversion rates - with maximum cost control.
Sounds suitable? We would be happy to support you with our concentrated expertise - just get in touch.
Why Google Shopping is the key to more sales
Google Shopping is one of the most effective channels in e-commerce. Unlike traditional text adverts, Shopping ads appear directly on the provider page of Google - prominently above the organic results. This ensures maximum visibility and a particularly high willingness to buy on the part of users.
One major advantage is the visual presentation: in addition to the product image, interested parties can see the price, retailer name and other details. This allows them to decide whether the offer is suitable before they click - which leads to more qualified visitors.
With the right campaign structure and sensible ad groups, budgets can be efficiently allocated to top sellers and high-margin products. The auction mechanism is used to optimise the ad position so that your products appear exactly when potential customers are actively searching.
Thanks to modern formats such as PMax campaigns, you not only reach Google search, but also display, video and remarketing networks - all from a single campaign. Our tried-and-tested approach as a Google Shopping agency ensures that your ad placements are always relevant and achieve the best possible performance.
Questions & answers about our Google Shopping agency
As a Google Shopping agency, we retain clients through performance and results. Therefore, we adapt to your needs – whether you prefer a monthly cancellation period or a long-term contract. Our agreements are individually tailored to meet your requirements.
Google provides you with plenty of data showing which measures performed well and where optimization potential exists. We don’t leave you alone with these numbers. We regularly provide you with qualified, easy-to-understand reporting. As a Google Shopping agency, we review your account performance with you and define the next steps in campaign management.
Many Google Shopping agencies take a percentage of your Google Ads budget. We consider this unfair. We have no interest in unnecessarily increasing your click budget but focus on boosting revenue and improving your ROAS. Only then does a higher ad spend make sense for you.
When we improve your performance, we do so in a Google Ads account that already belongs to you. If we create an account for you, it remains exclusively yours, with all campaigns and content, even if you decide to stop using our services.
Both the regular calls to review your reports and any follow-up questions are handled by a dedicated Google Shopping expert from our agency who is continuously assigned to your campaigns. Personal accountability for your success is very important to us!
We have extensive experience scaling revenues for numerous online retailers across the DACH region via Google Ads. With us, you benefit from the implementation of proven tactics and new opportunities in the Google Ads universe. As a Google Premier Partner, we have access to the latest technologies and features and are among the first Google Shopping agencies to implement new opportunities for you.
We integrate the Google Merchant Center (GMC) CSS partner system directly into your existing structure. This ensures a seamless connection for maximum efficiency and better results. Existing campaigns continue running without interruption – no additional learning phase is required.
Google officially confirms: DREIKON is one of the 3% of the best performing agencies in Germany Benefit now from our experience, our status and our special conditions
We are officially among the 3% of the best performing Google Shopping agencies in Germany. This is proven by our exclusive certification as a Google Premier Partner.
As our client, you therefore have access to special support from Google and exclusive market insights. In addition, we have extensive experience in Google Ads and Google Shopping to make your campaigns a success.
All this against the backdrop of a collaboration without fixed-term contracts and without commission on the AdSpend. This noticeably minimizes your entrepreneurial risk!
Do you want success with Google Shopping?
Contact us now without obligation and let us advise you on optimised Google Shopping performance! Even if you are not yet running any Shopping Ads: We'll launch the rocket for you in Google Shopping.
A smooth start is crucial for the optimal performance of Google Shopping campaigns. That's why we take care of the entire setup so that all technical requirements are met.
We set up the Google Merchant Center or optimise existing accounts. We pay attention to the correct link with Google Ads and ensure that all products are listed in accordance with the rules.
A clean and structured product feed is the key to successful shopping campaigns. We check data quality, attributes and images, optimise titles and descriptions and ensure that products are displayed optimally.
Without correct tracking, no well-founded decisions can be made. As a Google Shopping agency, we implement or review conversion tracking and ensure reliable data collection - from standard conversions to individual e-commerce goals.
More sales through professional Google Shopping management
Over 10 years of experience
As a specialised Google Shopping agency, we optimise product data, campaign structures and bidding strategies - with the aim of sustainably increasing your sales.
More visibility on all channels
In addition to Google Shopping, we also use Bing, Yahoo, Ecosia and selected price search engines. This allows your products to reach an even larger target group with a high purchase intent.
Efficient feed optimisation
As a Google Shopping agency, we centralise and optimise your data feeds to maximise reach and conversion rates - for measurable increases in sales.
Remarketing & Performance Max
With intelligent remarketing and modern campaign formats such as PMax, we target users multiple times and get more out of every click.
Expertise in various shop systems
Whether Magento, JTL, Gambio or Shopify - we are very familiar with the most common shop systems. This allows us to seamlessly integrate your Google Shopping campaigns into your existing e-commerce structure and ensure that everything works together smoothly.
We have had Google Ads and Google Shopping successfully and reliably managed by DREIKON since fall 2019.
Get off to a holistic start now!
Benefit from our interdisciplinary team of SEA, SEO and development experts. We not only advise you as a Google Shopping agency, but also support you with all other marketing and technical issues - quickly, efficiently and solution-orientated.
Step by step to working with a successful Google Shopping agency
Telephone advice, also on site if required.
Review of existing campaign structures and conversion measurement.
Evaluation of the campaign goals based on the analysis and preparation of a non-binding, free offer.
After confirmation of the offer: access to the online shop, setting up feeds (e.g. data feed watch).
Configuration of merchant centres, web analysis tools (e.g. Google Analytics), conversion tracking and remarketing target groups
Campaign launch, ongoing optimisation, consulting and reporting.
Show online what is available on site
With us as your Google Shopping agency, you can not only have relevant adverts created for product sales, but you can also advertise the products in your local shop. We will be happy to explain the opportunities with ads with local product availability (Local Inventory Ads) if you operate branches or a single shop instead of or in addition to an online shop.
20 % less click costs thanks to CSS
We are happy to set up shopping with a CSS partner such as Producthero. The following applies:
- Up to 20 % less advertising costs
- Better visibility for your Google Shopping ads
- 20% margin for Google Shopping Europe is eliminated
- We take over the complicated setup completely
Get in touch with your Google Shopping agency now!
We will get back to you with an individual offer!
FAQ: Frequently asked questions about Google Shopping Agency
Google Shopping is a product search engine that displays relevant products from various retailers for specific search queries (e.g., “buy tennis racket”). Users can filter products in Google Shopping by different attributes (price, color, style, etc.). The Google Shopping results show product information and link directly to the product page in the associated online shop. A purchase cannot be made directly within Google Shopping. For lesser-known retailers and manufacturers, Google Shopping is an important source of traffic for their online shop.
Google regularly introduces new ad formats and innovations in Google Ads. Google’s advice is usually to adopt these changes as quickly as possible. However, we understand reality and know how to choose the optimal timing – avoiding costly trial-and-error while ensuring you don’t fall behind.
Setup: one-time cost approx. €1,000–5,000
Monthly management fee: €400–1,500 – independent of ad spend
Click budget: usually €1,000–5,000, but significantly higher for large shops
There are common pitfalls that prevent businesses from realizing the full potential of Google Shopping:
Incomplete or incorrect product feeds: Poor data quality leads to products not being displayed or being shown incorrectly.
High click costs without measurable success: Without proper monitoring, CPCs increase and ROAS decreases.
Missing or faulty tracking: Without reliable data, no sound optimization is possible – decisions are made “in the dark.”
Unstructured campaigns: Budgets are allocated inefficiently, good products get lost, and ad positions are not competitive.
