Google Ads Certification
The path to becoming a Google Ads Specialist
Search engine advertising with Google Ads is an important part of the marketing strategy of many companies and, alongside organic search engine optimization, an existential service of online marketing agencies. In order to acquire the necessary know-how and to be able to successfully manage customer accounts, it is necessary to deal extensively with the topic. With the Google Ads certification, Google itself offers all advertising companies and individuals the opportunity to build up expertise in the most popular search engine with detailed training courses on everything from display advertising to video advertising and then have this confirmed with a certificate. This training opportunity is free of charge and all you need to get started is an internet connection and a Google account. In this blog article, you can find out which certificates are available, what the Google Ads certification process looks like and why certification is worthwhile for you.
Google Ads certification: These certificates are available
The training courses designed and provided by Google and the corresponding Google Ads certificates are divided into nine categories and cover various areas of online advertising. These are structured according to the most important campaign formats and campaign objectives available in Google Ads. The following Google Ads certifications can be achieved.
- Certification for display advertising
- Certification for performance analysis
- Certification for Shopping ads
- Certification for video advertising
- Certification for search engine advertising
- Certification for app marketing with Google Ads
- Certification for Google Ads Creatives
- Certification for AI-powered performance-based ads
- Certification "Increase offline sales"
Depending on the marketing goals of the advertiser, the qualifications can be acquired in the individually preferred order and thus the specialist knowledge in all desired areas can be expanded.
The most important certificates for basic training in the area of Google Ads are Search Engine Advertising, Display Advertising and the Performance Analysis qualification.
Skillshop - the basis of all Google certifications
Google's in-house learning platform is called "Skillshop". The central training center offers training and certification for all those who use Google's professional tools. In addition to Google Ads certification, Skillshop offers a wide range of courses on all other Google products (e.g. Google Analytics, YouTube, Google Merchant Center, ...).
The complexity of all Google certification courses is divided into three levels of difficulty and thus takes into account different levels of experience - from beginner to advanced.
The training courses are developed together with Google product experts in order to convey the specialist knowledge of the respective topics in the best possible way. There is a clear focus on optimizing the performance of Google Ads users in the managed advertising accounts. As the learning offer - apart from the exams - is not time-limited, the learning pace and order of the courses can be determined by the user. You can therefore go through the training courses at any time, for as long and as often as you like. The Skillshop now also offers customized learning paths based on personal skills and goals.
Optimal preparation for your Google Ads certification
The certification exam process - including exam preparation - is based on the guide "Learn the basics. Implement what you have learned. Obtain certification."
The training courses are divided into individual chapters that deal with a specific focus of the chosen topic. There are courses in the chapters that vary in scope depending on their complexity. Skillshop gives an approximate indication of the duration of each course. This allows you to better plan your training time and also determine the total duration of the Google Ads certification .
Once you have completed the individual courses, you have the option of taking a knowledge test. This is not compulsory, but it is an excellent test of your current level of knowledge and good preparation for the exam.
The examination process for the Google Ads certification
After completing the preparatory training or - if desired - after independent preparation, you have the opportunity to take the certification exam at any time. The exam to obtain the Google Ads certification is limited to a time limit of 75 minutes. A total of 50 multiple choice questions are asked in various areas, of which at least 80% must be answered correctly within the allotted time. must be answered correctly within the allotted time. The exam questions relate exclusively to the topic covered in the course. Questions from other courses will not be asked. If the exam is canceled, it is considered failed and there is no possibility to continue with the exam at the point where it was canceled. Once the answer has been confirmed with the "Send" button or the question has been skipped, it can no longer be edited or read.
What happens if I do not pass the Google Ads certification exam?
To pass the exam, at least 80% of the 50 exam questions must be answered correctly. The individual questions are posed differently in each exam attempt - both in terms of the questions and the order of the sub-topics asked. If you fail the exam, you will not be able to see the answers given.
If the exam is failed or aborted, it can be retaken after 24 hours. Within this period, it is possible to repeat the individual chapters/courses and take the knowledge test again as preparation for the exam. There is no maximum number of exam attempts.
How often does the Google Ads certification have to be taken?
The certificate you receive is valid for 365 days and must be repeated within this time frame to maintain partner status. This serves to ensure that the specialist knowledge acquired is up to date.
The advantages of Google Ads certification
Google Ads certification has a number of advantages. Not only will you develop an in-depth understanding of your activities in the field of search engine marketing, but it will also help you to stand out from the competition with an accreditation and/or specialization or to convince your customers of your existing expertise.
Know-how
The Google Ads certification strengthens your practical and conceptual knowledge in your chosen areas of specialization. In addition to the courses and the optional knowledge test, what you have learned is consolidated and consolidated in the basic exam through practical tasks. The skills you learn will help you get the most out of Google tools.
Cross-industry recognition
The certificates offered by Skillshop are industry-recognized awards and validate expertise in Google products.
Opportunity for Google Premium Partner status
In addition, the personal Google account in Skillshop can be linked to the company account. The Google Ads certifications obtained can potentially contribute to the company receiving Google Premium Partner status. The number of employees required to obtain a certain number of certifications for partner status varies depending on the size of the company.
Would you like to become an SEA Manager (m/f/d)? Then apply to the only Google Premier Partner in Münster!
Have you already gained experience in SEA and would like to apply your knowledge in a modern advertising agency with a strong focus on online marketing? Once you have obtained your Google Ads certification with us, you can start creating search campaigns straight away!
As a Google Premium Partner, we offer you an exciting job with varied clients and friendly colleagues in the best location in Münster - right by the harbor!
Whether full-time (40 hours) or part-time (25 hours) - you can look forward to flexible working with a home office option, fair remuneration and 30 vacation days. Send us your application by e-mail or contact us informally for an initial meeting! We look forward to hearing from you!
