Google's Gemini AI in the fact check
Anyone interested in online marketing, digital trends and innovative tools can no longer ignore AI. As an agency, we are also constantly on the lookout for technologies that not only fascinate us, but also offer real potential for our daily work.
With Gemini, Google has opened a new chapter in the development of AI models. And the platform not only aims to keep up with well-known language models such as ChatGPT, but also to overtake them with comprehensive capabilities. But what can Gemini do that other models can't yet - and can it possibly even replace established systems?
Gemini = Google AI assistant with multimodal capabilities (text, image, audio, video, code).
Handles extremely long contexts (up to ~1 M tokens).
Excels in languages, logic, research & coding.
Strong privacy – doesn’t store personal data.
Integrated across Google apps (Gmail, Docs, Assistant, Pixel).
Variants: Ultra (top performance), Pro (general use), Nano (mobile-friendly).
What is Google's Gemini?
The name of the AI, which most people probably associate with the Latin translation of the zodiac sign Gemini, is not just taken from the stars. It combines the close collaboration between DeepMind and Google Research, who have pooled their expertise as a twin team and jointly developed a powerful and versatile AI. The name also alludes to duality and adaptability - characteristics typically attributed to the zodiac sign. Gemini is said to be able to work multimodally and adopt different perspectives.
The AI is also based on the Google Bard chatbot developed in 2023, which, like ChatGPT, included classic skills such as answering questions, producing creative texts, summaries and simple research. You can find out more about ChatGPT in our blog article"Artificial intelligence: What can ChatGPT do?" Since the end of 2023, Gemini represents the next generation with extensive improvements and can be seen not only as a generative chatbot, but also as a powerful AI assistant with multimodal capabilities.
How does the AI assistant work?
How does the AI assistant work?
Gemini works in the same way as other large language models: large amounts of data train the model for efficient processing and powerful analysis. From this, patterns are recognized and ultimately new, comprehensive conclusions and content are generated. This advanced functionality has now been supplemented by Google's Gemini with further improvements, as the AI learns not only from text, but also directly from images, sound and codes in a single integrated system.
What can Gemini do?
The pioneering AI model combines a range of skills that have been and are being continuously expanded since its introduction. The modality, which has already been highlighted several times, stands out in particular and makes it clear what Gemini can do compared to other AI systems:
✔️ Diverse thinking: Gemini belongs to the new generation of so-called multimodal AI models. This means that it not only understands text, but can also analyze and generate images, write code, interpret audio signals and even process videos. This ability to combine different types of information makes Gemini particularly versatile - e.g. for tasks such as describing an image, evaluating a chart or combining text and code in a technical context.
✔️ Data protection and security: The AI is characterized by its secure handling of sensitive content - an advanced attribute that appeals to many users and can help them feel more comfortable using it. This is because Gemini is designed in such a way that it does not store any personal data or process it without being asked. In combination with Google's infrastructure and data protection guidelines, it currently offers one of the most secure approaches in the AI sector - especially in Europe. In addition, the model has been trained to give no or only very neutral responses to inputs about violence, hate speech, misinformation or personal data - a clear sign from Google and a clear differentiation from other AI models.
✔️ Strong context length: The AI assistant stands out in particular due to its enormous working memory. Where other models have long since reached their limits, the Gemini 1.5 version can keep over a million tokens (units of language or code) in context at the same time. Enough to analyze entire books, complex programs or long conversations without losing the thread.
✔️ Sensitive linguistic fluency: Gemini is trained to interact with people from different cultures and language areas. It recognizes linguistic subtleties, avoids problematic formulations and can explain complex topics in simple language. This makes it attractive not only for international use, but also for education, customer service and creative projects.
✔️ Impressive programming skills: Gemini understands a wide range of programming languages and can implement and optimize them in a targeted manner.
Gemini vs. ChatGPT - A comparison
The twin in action
What Gemini can do is also reflected in the areas of application - which could hardly be more diverse. Thanks to the powerful capabilities of AI, the areas of application also go far beyond traditional possibilities and enable use in a wide range of industries.
The AI assistant uses various sources and can combine formats to create interactive learning experiences. For example, entire virtual conversations can be held with created tutors who explain tasks, prepare them visually and review them editorially. Assistance can be individually tailored in real time.
In science, Gemini's capabilities are particularly evident - from analyzing large volumes of research data to writing scientific texts and hypotheses, there are no limits to what the model can do.
New forms of collaboration enable the joint development of creatives, scripts, storyboards and the editorial and graphic preparation of concepts hand in hand with AI. This represents a revolution in artificial intelligence, particularly in campaign development, social media and film production.
Customer services also no longer have to rely solely on text-based chatbots, but can provide interactive support solutions that also understand and respond to screenshots, videos or spoken messages.
Gemini can help with the specific analysis of diagnostic data - for example by simultaneously processing patient records, laboratory values and images (such as X-rays). This provides doctors with comprehensive conclusions as a basis for decision-making. Gemini can also support the training of medical staff or the education of patients.
AI does not stop at extensive codes either. They can be completed intelligently or analyzed and commented on together with explanatory diagrams or interfaces.
Gemini can help to make digital content more accessible through automatic transcription, translation into easy language or the description of images and thus actively integrate people with disabilities digitally.
Not forgetting the improved options for personal support. The AI can perform many everyday tasks that would be much more time-consuming without the assistant. For example, personal messages can be written, to-do lists and travel plans can be structured and news articles can be summarized so that you are always up to date.
"Artificial intelligence is probably the best or the worst thing that could happen to humanity."
Limits of the AI assistant
Even if the range of applications and functions seems endless, this AI also has its limitations that need to be taken into account. On the one hand, these relate to classic problems such as access to external platforms or the high cost of the Pro version. On the other hand, the very attribute that serves as the figurehead of the AI newcomer is a problem: data protection, transparency and ethical concerns.
Even though Google has already contributed to further development in terms of security, it has already become apparent in practice that this does not always work perfectly. Gemini has already been criticized for providing false information and politically and historically incorrect images. Nevertheless, the concerns are low compared to other AI systems and the refusal to disclose personal information and controversial topics puts it well on the way to safer use.
In dialog with the AI
In order to get the most out of the assistant in a conversation with Gemini, it is helpful to follow certain "rules" when entering information: Clear and precise wording of requests is crucial for successful interaction. Therefore, as many details as possible should always be provided in order to give the AI enough food for thought (e.g. on format, scope, style and the intended target group). It also makes sense to view the dialog as an ongoing conversation - this way, answers can be seen as a starting point for more precise follow-up questions and feedback can be used for improvements.
Ultimately, however, it is still a kind of tool that has no consciousness or emotions, but is trained to process large amounts of data. It therefore always makes sense to experiment with different types of queries in order to fully exploit its potential.
Curious about what Gemini can do - and how you can benefit from it?
We don't just observe technological developments - we use them in a targeted manner. Gemini does not stand for the replacement of creative minds, but for the intelligent expansion of our way of working. Combined with sound brand strategy, data-driven analysis and editorial expertise, AI unleashes its full potential. We test with understanding, implement with sensitivity - and deliver digital content that not only looks good, but makes an impact.
Conclusion &
It is hard to deny that Gemini is a trailblazer when it comes to AI. Its multimodality in particular makes the model a versatile tool that can promote creativity, make knowledge accessible and simplify complex tasks. At the same time, it is clear that Google is not only focusing on innovation with Gemini, but also on responsibility: Data protection, ethical guidelines and a differentiated response culture are firmly integrated into the system. Although the model - like any AI - is not free of weaknesses, the optimizations compared to previous versions are obvious.
In the future, Gemini is likely to develop into an advanced tool for knowledge work, creative processes and digital communication, especially in combination with other Google services. It thus lives up to its name as an AI assistant in contrast to other language models and clearly demonstrates the potential it offers for companies, educational institutions and individuals if it is used consciously, purposefully and responsibly. So if you ask yourself what Gemini can do, the answer is clear: what can't Gemini do?
