The Brück Group is one of the largest providers for the trades and construction industry in the Münsterland and Ruhr regions. Through its six companies, the group is represented in the trades of painting, scaffolding, lighting and advertising technology, glass, general construction and trade fair construction.

With more than 75 years of experience, the Brück Group provides B2B customers of all sizes with interdisciplinary support. The implementation of large and special projects characterizes the family business. Applicants should also be addressed via the website in order to expand expertise and company growth.

The relaunch of the website, including conception, web design, development and the fundamental revision of all pages in the CMS, was completed in just six months. The timing required a close exchange between all parties involved and a smooth workflow.

Anyone who knows me knows that I like to keep things short and clear: Top! A successful implementation of our defined goals.

Oliver Brück, Managing Director

The highlights of the project at a glance

Challenges
- Project duration of just six months
- Comprehensive restructuring
- Technical and strategic implementation of dynamic content
Implemented systems
- ProcessWire
Supervised areas
- SEO
- Web design
- Front-end development
- Content Management
Benefits of our work
- Reducing the click depth
- Greater appeal of the online presence
- Increasing the user experience
- Significantly improved SEO requirements

Menu presentation for the service area of the Brück Group

Comprehensive restructuring work as the basis for improved user guidance and SEO

The structural improvement of the website formed the basis for all further measures. The challenge was to depict the scope of services and career area in such a way that they could be assigned to both the superordinate and individual trades. Using meaningful topic groupings and special content elements, the trades could be incorporated individually without making the URL structure complex. In this way, we achieved short click paths and logical, intuitive operation of the website.

These companies belong to the Brück group of companies:

Malerbetriebe Hermann Brück

Condor Gerüst (Scaffolding Hermann Brück)

Lighting + advertising technology Hermann Brück

Glas Theißing

Brück Generalbau

Messebau Brück GmbH

Restructuring and design: service area of the Brück Group

Maximum performance and flexibility by switching to the CMS ProcessWire

Thanks to a comprehensive structural and technical revision, all requirements and contents of the six trades of the Brück Group could be implemented in an appealing appearance and intuitively operable. The diverse display and setting options of the individual elements enable a broad range of applications for a wide variety of purposes. The open source CMS Processwire is broadly scalable in its range of functions and therefore also perfectly suited for functional expansions as the Brück Group continues to grow.

New structure and technology create the best SEO conditions

The website relaunch not only significantly improved usability, but also fundamentally overhauled the requirements for SEO. As a result, the website now meets the highest requirements in terms of ranking-relevant technical aspects such as page speed, URL structure and crawlability.

Dynamic content - relevant, up-to-date and efficient

The aim was to deliver trade and topic-specific content to the user as required for each page. In order to minimize the effort of maintaining and continuously updating the content in the future, the answer quickly became clear: content elements that can dynamically display existing content were needed. For maximum flexibility, granular setting options were made possible that could meet the high requirements.

Dynamic content that works:

Filter groups and interest-based filters: Numerous filter options for the performance and news section

Relevant news per page: Integration of blog posts according to topicality or targeted output via the filter options in the backend

Attractive employer: Benefit slider for the career section

Own design for the career area of the Brück Group

HR area: career-related web design meets attractive content elements

In addition to the wide range of services, the online presence also focuses on employee recruitment and retention. With the HR campaign "Become a Brückinger!", the Brück Group delivers a strong concept that should also be reflected in the relaunch. In order to clearly differentiate the B2B from the HR area for the user, a career-specific web design was developed, which nevertheless fits perfectly into the basic framework design. Additional, separate career content elements round off the website. In addition to the visual appearance, technical requirements such as data processing for online job portals also played a major role in the implementation.

This is what makes the Brück Group's careers section stand out:

Web design: Separate design for career content that fits perfectly into the overall web design

Content elements to communicate employer attractiveness (e.g. benefits)

Good crawlability of the content for job portals

Prefabricated application form and short click paths to the form for an uncomplicated online application

You also want more radiance and visibility for your brand? We support you with your relaunch from the idea to the go-live - and beyond!

Rely on an agency with communication at eye level! We rely on honest, transparent advice and targeted implementation of your website project. With more than ten years of experience, our full-service agency is an expert in the low-risk implementation of modern, high-performance websites for all industries and sizes. We look forward to getting to know you and your project in a non-binding initial consultation!

Get in touch now!