Dr. G. Kitzmann Academy
Seminars, in-house training, coaching and e-learning - the Dr. G. Kitzmann Academy is a renowned provider of cross-industry training for specialists and managers.
From the CI concept to website development and monthly online marketing support, we supported Dr. G. Kitzmann Akademie from the very beginning. Working closely with the client, we demonstrated our interdisciplinary expertise in online marketing, development and design and ensured a smooth go-live of the website.
We continuously optimize the website for the search engine and add technical features to the site as part of our monthly support. Most recently, in summer 2022, we developed and launched the online store on a completely proprietary store system based on ProcessWire.Experience the online store live: https://www.drgkitzmann-akademie.de/de/With a diverse portfolio of analog and digital training courses, the Dr. G. Kitzmann Academy can be classified in the adult vocational training sector, especially in the further training of specialists and managers.
The Dr. G. Kitzmann Academy appeals to specialists and managers from all sectors with its extensive range of further training courses on a wide variety of topics. The offer is aimed at both private individuals and companies looking for further training for their employees.
Since the logo and website development, we have been continuously involved in SEO measures and technical enhancements to the website. Most recently, we created a completely new store system based on ProcessWire.
The transparent and reliable cooperation should be emphasized! Cross-channel potentials are recognized and proactively integrated into the OM strategy on an ongoing basis. Real advice is provided in line with the client's objectives and the results speak for themselves.
The highlights of the project at a glance
- Challenges
- Completely own store system
- Visibility in a competitive market
- Implemented systems
- ProcessWire
- Zendesk
- Own store system
- Supervised areas
- Website
- Online marketing
- Store system
- Benefits of our work
- Significant increase in sales
- Improving visibility
Corporate identity & web design - the foundation of a successful website
For a flawlessly functioning and visually appealing website, all the gears of a marketing agency must mesh. Even if the technical implementation of a website is of great importance, as a company you only have the chance of a profitable internet presence with a convincing CI and a well thought-out web design.
Website development
We developed the current drgkitzmann-akademie.de based on the open source content management system "ProcessWire". Based on a well thought-out web design and the functionalities requested by the customer, we created a website with an appealing front end and an easy-to-use back end. We are constantly upgrading the website and improving the user experience with ongoing functional enhancements.
Online marketing measures to increase brand awareness
The challenge of a new website is first and foremost to gain a foothold in the market and initially gain recognition. Particularly in highly competitive markets, such as the further education sector, this process can take some time and requires a carefully developed strategy in order to achieve long-term success.
The marketing measures implemented were therefore based on a strategy previously developed with the client to increase brand awareness and customer acquisition, which focused on areas of online marketing.
SEO & SEA for website success
The combination of competitive SEA measures and on-page and off-page optimization measures based on carefully conducted SEO audits led to a rapid increase in visibility. Both organic traffic and traffic generated by paid advertisements gradually began to flow in and ultimately made themselves felt in the client's sales.
Our aim in online marketing is always to get our clients as far ahead as possible. With ongoing SEO and SEA measures, we continuously create the best conditions for the website and dynamically adapt to market conditions.
Customized store solution based on ProcessWire
In order to provide customers with a classic online shopping experience, we created a suitable solution for integration into the existing website by developing our own store system. In order to avoid moving the website to a store system such as Shopware or Shopify and to avoid a complicated connection to ProcessWire, we opted for a customized alternative. We completely dispensed with the connection to external systems and programmed the system ourselves from scratch.
Dr. G. Kitzmann Akademie's own online store went live in September 2022 and also has a customer area for registered users.
Would you like to upgrade your website with an online store?
As an experienced digital agency, we are not only familiar with connecting external store systems, we also create our own store systems from scratch. You too can benefit from a customized store system that is precisely tailored to your wishes and needs and works flawlessly.
Feel free to contact us and let us know your requirements for your online store! In an initial meeting, we will advise you in detail and determine together which solution suits you best. We look forward to hearing from you!
