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Programmatic advertising agency for SMEs that think outside the box
Companies that only play out their paid advertising via Google and Meta are not utilising their market potential. This is because relevant target groups are active on numerous other digital channels. As a programmatic advertising agency , we help SMEs throughout Germany to achieve additional reach and sustainable growth through cross-channel and cross-format online advertising .
A strong partner in online marketing
The hurdles of programmatic advertising for SMEs
Programmatic advertising is also an interesting option for SMEs to place online advertising exactly where the target group is located using targeted targeting and real-time bidding within a fixed budget.
And this is data-driven, automated and on countless advertising platforms at the same time - not just Google and Facebook.
However, the implementation of programmatic advertising poses challenges for many SMEs:
Many DSPs only accept agencies or companies with minimum sales on the platform.
The configuration of campaigns is prone to errors - there is often a lack of experience and expertise to launch efficient campaigns.
Consent management is a headache for many companies - but data protection compliance is essential, especially in Europe.
Without access to a programmatic advertising platform, companies are often limited to isolated advertising ecosystems or use outdated booking models that can lead to wastage due to a lack of targeting.
In practice, SMEs do not utilise so many relevant advertising placements.
Programmatic advertising is a must, especially for SMEs, in order to secure their own competitive advantage. The right programmatic advertising agency at your side will understand complex technologies and help you achieve greater reach.
Matthias Kampmann, Managing Director DREIKON
Activate your programmatic advertising potential
As a specialised programmatic advertising agency, we have access to leading programmatic advertising platforms (DSPs) with which we can place target group-specific advertising on many different channels and in various ad formats.
These include
Display Ads
video ads
Native advertising
Digital Out-of-Home (DOOH)
Audio ads (podcasts, streaming)
In Game
Comprehensive support: from technology to creativity
With us as your programmatic advertising agency, you not only benefit from the technical solution, but can also rely on our in-depth operational and strategic expertise.
Our experienced team takes care of all strategic, planning and design aspects of programmatic online advertising. This includes
The data-driven definition of target groups (targeting)
The creation of ad creatives such as graphics and videos
The efficient distribution and ongoing optimisation of budgets
Data-driven retargeting
Data protection compliance
Brand safety
Monitoring and performance measurement
Scaling of campaigns
Your strategic partner in programmatic advertising
You determine the goal and the budget - our team takes over the strategic planning and implementation. We look forward to a non-binding introductory meeting!
Advantages of DREIKON as a programmatic advertising agency
- Access to leading DSPs
- Monthly cancellable contracts - full flexibility and low risk
- Over 10 years of experience in data-driven online marketing
- Everything from a single source: strategy, creation & optimisation
- Full-service agency: graphics, search engine marketing, web development
- A dedicated contact person for your project
- Transparent reporting
- Interdisciplinary expertise
- Experience in international online marketing
These companies rely on our expertise
The well-founded know-how from classic marketing (online and offline) combined with expertise from the areas of SEO & SEA convinces us time and again. As a long-standing customer, we appreciate the authentic and non-salesy advice that questions measures and solutions for complex challenges from different perspectives and thus shows options at eye level that correspond to and support the company's goals. Dreikon offers modern 360° marketing consulting that is both solid and future-orientated! Simply a great partner.
Nina Pry, Belonio
Let's start
Initial consultation
We would like to get to know you and your company in the initial meeting. We will talk about your existing marketing measures and consider together how we can implement programmatic advertising profitably for you.
Receive offer
We summarise the findings from the initial consultation in a support offer tailored to your needs. We don't make gag contracts, but work in a performance-orientated way. For you, this means: contracts that can be cancelled at any time.
Realisation through a fixed contact person
Once the formalities have been clarified, you will be assigned a permanent contact person who will take care of account and campaign creation and delegate tasks internally.
Fixed reporting and continuous exchange
Our customers receive reporting so that they can track the performance of the campaigns. The contact person is always available to answer any questions.
Why is programmatic advertising indispensable in the marketing mix?
In modern online marketing, it is no longer just about where adverts are placed, but above all about who sees them. With programmatic advertising, companies can precisely define their ideal target groups and address them in a targeted manner.
Data, algorithms, real-time bidding and access to a large, cross-platform advertising inventory make it possible to display adverts to specific target groups in fractions of a second - regardless of whether the potential customer is currently on a niche website, in a game app or on an audio streaming platform.
In simple terms, this is how programmatic advertising works technically:
- The advertiser or agency defines the target group, for example based on demographic, geographical or contextual characteristics, and creates the appropriate advertising material.
- A demand-side platform (DSP) is used to bid in real time for advertising space offered by publishers via ad exchanges.
- If the user matches the defined target group and the context and time are right, the advert wins the real-time auction (real-time bidding) and is displayed to the user.
Place online advertising efficiently and in line with your target group now
Do you want to place online advertising across all channels and target groups and need help from a professional programmatic advertising agency? Our experienced team of online marketing experts, developers, graphic designers and videographers will help you to increase your reach and brand awareness.
So that the right advert is displayed at the right time, to the right person, at the right price.
Frequently asked questions about programmatic advertising
Who benefits from programmatic advertising?
Programmatic advertising is worthwhile for companies with clearly defined target groups and measurable goals that want to use their advertising budget efficiently. It is particularly suitable for SMEs, B2B companies, and e-commerce brands, provided that tracking, strategy, and budget are set up appropriately.
How much does programmatic advertising cost?
The costs for programmatic advertising with an agency consist of two components:
Media spend – the budget for placing the ads. Even smaller budgets can be used efficiently. However, we recommend a monthly media spend of at least £2,000. A higher budget (> £5,000/month) is advisable in order to achieve a good ratio between media spend and agency costs.
Agency costs – our support costs for one-time setup, campaign development and ongoing optimisation. The support costs are based on the individual effort required for campaign creation and support.
What makes programmatic advertising so efficient?
Programmatic advertising is so efficient because it is data-driven and automated:
- Targeted approach: Ads are only shown to relevant target groups (e.g., based on interests, behavior, location, or demographics).
- Real-time optimization: Campaigns are continuously analyzed and adjusted to minimize wastage.
- Automation: The platform buys advertising space in real time, eliminating manual processes and ensuring efficient use of the budget.
- Measurable performance: Interactions can be tracked and evaluated so that the budget is used where it has the greatest effect.
How does Google Ads fit into programmatic advertising?
Google Ads is a complementary advertising system that is also data-driven and automated. We integrate Google Ads into the overall programmatic advertising strategy.
