Initial consultation
We will clarify your goals in a non-binding meeting. We also check whether there are any technical hurdles. This is how we create the basis for effective collaboration.
RCS Business Messaging is the game changer in messaging marketing. Thanks to its diverse media formats (images, buttons, carousels) and API connections, RCS enables an interactive, seamless and conversational user experience.
The highlight: RCS technology is integrated into the native messaging apps of Android and iOS devices. Users can therefore receive messages from brands and interact with them without having to download an app. This offers many possible applications for companies that rely on omnichannel marketing.
As experienced experts in online marketing, we help you to fully utilise the potential of RCS marketing. As an RCS agency, we take care of the technical preparation, strategic planning and ongoing evaluation and optimisation of your rich business messaging campaigns.
A strong partner in online marketing
What is the importance of rich business messaging in marketing?
Rich business messaging is a versatile communication channel that gives companies the opportunity to get in touch with their customers quickly, personally and interactively.
RCS messages are an interesting additional touchpoint, especially for companies that operate omnichannel marketing, which does not necessarily replace newsletters and emails or other popular messaging services such as WhatsApp. Rather, RCS chats offer an additional and convenient way to reach customers directly on their smartphone - without app downloads and with clear branding.
Rich media and interactivity make RCS the successor to SMS
The strength of RCS messages lies in the wide range of design options, flexible connection to your systems (e.g. CRMs) and interactivity. Messages can contain buttons, high-resolution images and videos, and customers can interact with your messages directly in the chat. A simple SMS can't compete with that.
RCS makes marketing campaigns not only more varied, but also more targeted, highly personalisable and efficient. With RCS, you enter into a dialogue with your customers - which creates potential for an improved customer experience, higher engagement rates and more conversions.
The advantages of rich business messaging for companies
Images, videos or GIFs make communication more varied and increase engagement.
Users can click on buttons in the interactive chat, swipe through carousels or fill out simple forms.
As RCS is integrated into the messaging apps of Android devices and iOS devices (since iOS 18.1), the channel is not tied to the user's messenger app preferences.
Websites can be opened directly in the messaging app, almost like in a browser. Purchases can also be made seamlessly from the chat.
Thanks to flexible API connections, content can be dynamically customised to users, e.g. product recommendations, order status or individual offers.
Companies apply for a verified sender profile. The company logo, company name and a blue tick are displayed in the chat once the profile has been activated.
Clicks and other interactions in the RCS chat can be tracked and analysed by companies. This provides important insights for campaign optimisation.
RCS is revolutionising the way companies communicate with customers - more directly and interactively. As a communication channel, RBM offers great potential for companies.
Niko Hülsmeier, CEO at DREIKON
Would you like to integrate RCS into your marketing mix?
To date, only a few companies in Germany have utilised the versatile RCS communication channel. The technology behind it is often a deterrent. With DREIKON, you not only have experts in online marketing, but also a reliable partner for programming and design at your side. Feel free to arrange a non-binding initial consultation!
Our services as an agency for RCS marketing
Technical implementation & verification via aggregator
We use the software of a so-called aggregator, which handles the technical implementation for us. This includes setting up the necessary API interfaces to your systems. The aggregator also verifies your sender profile.
Setting up the desired functions
We make sure that important functions that you want in the RBM chat are professionally set up and seamlessly integrated within the aggregator software. This includes, for example, the configuration of web view integration or the definition of automated response options.
Planning & implementation of campaigns
Our experienced team of experts in online marketing, content, design and photography/video takes care of the complete strategic planning and implementation of your RCS campaigns: from the initial goal setting to the creation of target group-specific and personalised graphics, images and interactions.
Performance monitoring & ongoing optimisation
We keep an eye on the performance of ongoing RBM campaigns with efficient tracking, create detailed reports and use insights from past campaigns to test and optimise new campaigns.
Application examples for Rich Business Messaging (RCS)
There are many possible applications for the use of RCS in marketing and customer communication. Thanks to the integration of different file formats and the use of API interfaces, many things are conceivable and realisable, from simple customer support to information on products and discount campaigns through to purchases.
Google (itself an RBM provider) divides RCS messages from companies into 4 categories:
- Marketing & Promotions
- Transactional
- Customer Support & Engagement
- Authentication.
Our use cases illustrate the benefits of RCS chats for companies:
Converting shopping basket cancellations into purchases (Transactional / Marketing & Promotion)
Your shop system recognises a shopping cart abandonment with a product that requires explanation and automatically sends a message with an image of the product to the potential buyer via RCS, for example: "Hello Maria, product XY is still in your shopping cart. If you have any questions about the product, you can watch our product video. We also have a personalised discount code for you". Below the message, the chat offers two actions: "Show explanatory video about the product" or "Use discount code & finalise purchase".
Personalised & seasonal marketing campaigns (marketing & promotion)
A cosmetics brand launches an RCS campaign in winter to target existing customers. Customers are asked in the chat whether, based on their past purchases, they are currently struggling with skin problems that are typical for their skin type. Customers can conveniently select their answer using buttons. Based on their selection, they then receive personalised product recommendations or helpful tips.
Appointment reminder with the option to reschedule (Customer Support & Engagement)
With RCS messages, dental practices can remind their patients of upcoming appointments in good time and at the same time offer the option of rescheduling the appointment directly in the chat. The message contains the appointment details and interactive buttons such as "Reschedule appointment" or "Confirm". If the patient clicks on "Reschedule appointment", a simple selection process for a new appointment opens, which is immediately updated in the system.
Simple login by sending a one-time password (authentication)
With RCS messages, companies can enable their customers to log in easily by sending a one-time password (OTP) directly via RCS chat . The customer enters this password once and can log in immediately without having to memorise a permanent password.
How the collaboration with Dreikon works
This is followed by the connection to the aggregator software. The software offers an intuitive user interface for implementing campaigns and setting up interfaces to your systems.
Verification
With the connection to the aggregator software, a verification request is submitted to the Google platform RCS for Business and the mobile phone providers for your target country. We support you in this process.
Realisation of campaigns
As soon as verification is complete, we start your campaign and configure the RCS chat functions based on your use cases.
Frequently asked questions about RCS and RBM
How much does it cost to send RCS messages?
RCS Business Messaging (RBM) is usually billed to companies per message or per active user. The costs are generally in the single-digit or double-digit cent range.
How do users sign up to receive an RCS newsletter?
Users can sign up for an RCS newsletter either in advance on the website by entering their phone number and agreeing to receive messages, or by opting in directly in the RCS chat after starting the chat, e.g. by scanning a QR code. In both cases, it is important that consent is actively given and documented before messages are sent.
How is an RBM chat initiated?
RCS messages are always triggered by an event. This event can be generated automatically by the system or initiated by the user.
What is the difference between RCS and RBM?
RCS (Rich Communication Services) is the standard for modern, interactive messaging services on mobile devices and forms the technical basis. RBM (Rich Business Messaging) refers to the use of RCS specifically for businesses, i.e. commercial use.
Get started with RCS Marketing now!
With RCS messages, you can reach customers directly on their smartphone. Without an intermediate app download. Create an interactive, conversational and personalisable customer experience with our RCS solution. For more engagement and conversions.
