Click fraud with Google Ads
Is your Google Ads budget being used up faster than expected - and are you not getting results? Then you could be a victim of click fraud. This is when your ads are deliberately clicked on - not out of genuine interest, but with the aim of damaging your advertising budget or carrying out strategic manipulation, for example by influencing algorithms, sabotaging remarketing data or generating fake conversions. The consequences: high costs, no conversions, falsified data. The sooner you act, the better you can protect yourself.
As an experienced agency in the field of Google Ads click fraud, we can help you protect yourself against click fraud. With years of experience, our team of experts will enable you to get the full potential out of your daily budget or protect yourself preventively against ad fraud - by using proven measures such as IP blocking, geofencing, device fingerprinting or detailed traffic analysis.
What types of click fraud are there?
In elaborate, manual click fraud, the perpetrators (usually competitors or rivals) generate targeted clicks on paid advertisements.
In automated click fraud , the perpetrators use clickbots - software programs that have been specifically developed to trigger clicks on paid ads. In addition to consuming the advertising budget, the aim is also to imitate the behavior of real users in order to make the fraud more difficult to detect.
Click farms refer to real people - usually in low-income countries - who systematically click on paid ads. These manually executed attacks are particularly difficult to detect because they authentically mimic human behavior and bypass many automated protection mechanisms.
In publisher fraud, website operators deliberately click on their own ads in order to illegally generate revenue. This form of click fraud is not intended to harm third parties, but to benefit themselves financially.
Advanced bots with micro-conversions not only simulate clicks, but also typical user actions such as scrolling, page views or form interactions. The aim is to imitate human behavior as credibly as possible and thus circumvent common detection systems.
Suspicion of click fraud? Request a free initial assessment now.
As a Google Ads agency with experts in the field of click fraud, we offer you a wide range of benefits when working with us. Make an appointment now for a non-binding initial consultation and get to know us!
Consequences for affected advertisers
If no measures have been taken against Google Ads click fraud, this can have serious consequences for affected advertisers. Some of the resulting problems are
- Unprofitable search engine advertising, as fraudulent clicks burn up the entire daily budget
- Competitors' ads dominate the SERPs
- Sharp drop in conversions while costs remain the same
- Wrong decisions due to manipulated smart bidding data
- Falsified metrics that mislead optimization algorithms and make evaluations more difficult
- Problems with attribution
- Poor data quality for automated campaign optimizations
- Remarketing lists full of fake users
Measures against click fraud
Google automatically filters some of the fraudulent clicks and classifies them as invalid - these clicks then do not incur any costs. However, Google's measures do not reliably block all fraudulent attacks, which is why additional protection is recommended. This is where experienced experts can step in and provide comprehensive protection with appropriate tools.
Protect yourself from click fraud!
Click fraud can cause high costs and at the same time drastically reduce advertising revenue. Without appropriate measures, all Google Ads advertising can lose profitability. At DREIKON , we are experts in the field of click fraud protection and are happy to assist you - whether you want to protect yourself preventively or have already fallen victim to click fraud.
Act now - request an initial consultation and protect yourself from click fraud.
Contact us now for a non-binding initial consultation on the topic of click fraud.
