AI in marketing - agency services, strategies, tools & practical knowledge
Artificial intelligence is fundamentally changing marketing. From automated campaigns and AI-supported content creation to data-based personalisation: those who use AI strategically will gain a clear competitive advantage.
In this topic hub, we bring together in-depth knowledge, current developments and practical categorisations relating to AI in marketing. Clearly explained, strategically evaluated and focussed on measurable impact.
Everything from the field of AI marketing
Our topics in AI marketing
- 🧠 AI & SEO: How AI overviews, generative search and semantic systems affect visibility.
- 📊 A I & performance marketing: smart bidding, automation, predictive audiences and data-driven campaign management.
- ✍️ AI & content creation: Strategic use of AI tools for texts, creatives, ads and scaling - with quality standards.
- 📱 AI & social media: Content planning, AI-supported creatives, trend analyses and data-based playout for greater reach and engagement.
- ⚙️ AI tools in everyday marketing: from ChatGPT and Midjourney to Google AI - opportunities, limitations and meaningful integration.
Why AI is crucial in marketing
AI is not a trend - it is a driver of efficiency and growth. Modern marketing strategies combine data analysis, automation and intelligent systems to:
- Speed up processes
- Increase campaign performance
- Produce content in a scalable way
- Address target groups more precisely
- utilise budgets more efficiently
Whether SEO, SEA, social media or content marketing - AI now influences almost every channel.
Why DREIKON when it comes to AI?
AI is not a buzzword and is only valuable if it is used strategically. We combine technical understanding, performance marketing expertise and practical project experience. Instead of tool hype, we deliver:
- Strategic categorisation
- Realistic assessment of potential
- Concrete use cases
- Performance-orientated implementation
Would you like that too? Then we look forward to getting to know you!
Our recommendations for other top AI marketing blogs:
OpenAI Blog
Official insights into new AI models, in particular everything to do with ChatGPT, use cases and product developments with strong practical relevance for marketing, automation and content.
HubSpot Blog
In-depth articles on AI in content marketing, CRM, automation and growth strategies - practice-orientated and strategically categorised.
Search Engine Land (AI & Search)
Latest news on AI in search engines, AI overviews, paid media and performance marketing - strongly industry-orientated.
Why this AI marketing blog is trustworthy
Our AI Marketing Hub is based on in-depth practical experience, strategic expertise and continuous analysis of technological developments. Each article is carefully researched, professionally reviewed and compared with the latest advances in AI systems, platform integrations and marketing automation.
The content combines our project experience from real projects with data-based evaluation and is based on E-E-A-T's quality standards - Experience, Expertise, Authoritativeness and Trustworthiness. This provides you with well-founded categorisations, realistic assessments of potential and strategic recommendations instead of tool hype or short-term trend promises.
Transparency notice
Our AI articles are not promises of automatic success or "prompt secret formulas". The use of AI in marketing requires strategy, quality control and human expertise.
The content is intended to provide classification, orientation and knowledge transfer - not blanket guarantees of success. Serious AI marketing is based on data-based decisions, a clear strategy and responsible use.
Using AI strategically instead of just testing it.
Would you like to know how AI can measurably improve your marketing? Let's work together to identify potential and develop a sustainable AI strategy. We look forward to getting to know you without obligation!
