Google business profile: Your key to local visibility
What is a Google business profile? The Google business profile (formerly known as Google My Business) is much more than just a business listing. It is your company's digital business card on Google and often the first point of contact for interested people, even before they visit your website. This makes the Google business profile a key tool for digital reach. A well-maintained entry is displayed directly in searches and on Google Maps. It includes all essential company information: the company name, address, opening hours, telephone number, directions, images, reviews and more. This entry not only provides orientation, but also specifically increases findability and strengthens customer loyalty. The Google company profile is the starting point for local search engine optimization: It is central for local listings, comparison with external directories and for a uniform online presence. If you want to be reachable locally, there is no way around this tool - it is an essential part of modern online communication. You can find out more about local visibility and how to reach customers in your area in our article on local marketing.
All topics at a glance:
- The most important facts about the Google company profile in brief
- Why is the Google company profile so important?
- Who is the Google company profile relevant for?
- What belongs in an optimized Google company profile?
- Creation and confirmation: How to activate your entry
- Care & Reviews: Your entry lives from topicality
- The Google company profile as an SEO booster
- Avoid typical mistakes
- The DREIKON approach: structure instead of chance
- Case study: Measurably improve local visibility
- Conclusion: presence can be planned
- Start Local Listing Check now
- FAQ - Your questions, our answers
The most important facts about the Google company profile in brief:
Central business card for local visibility in Google Search & Maps
Especially valuable for local businesses, service providers & hybrid models
Fully completed profiles rank higher and build trust
Key details: name, hours, photos, description, FAQs, posts
Verification required (usually via postcard)
Regular updates and review responses boost visibility
Why is the Google company profile so important?
In local search, the first impression is decisive. Users expect up-to-date, complete and meaningful information. If, for example, the company name is missing, the location is incorrect or the activation of the profile has not been completed, this leads to uncertainty and often to users opting for the competition.
A fully optimized entry not only improves your ranking in Google searches, but also increases the chance of getting in touch with potential customers. In addition, a well-maintained presence strengthens customer loyalty and ensures lasting trust. Actions such as a direct inquiry, opening directions or reading reviews take place directly via the entry.
For stores, service providers or a local hairdresser, for example, the Google business profile is an essential channel for acquiring new customers - provided it is actively maintained and constantly updated. Only then can it really be effective. A fully completed Google business profile offers precisely these advantages - presence, relevance and trustworthiness.
Get more out of your Google business profile
A well-maintained entry determines trust, visibility and new customer acquisition. Let us check together whether your profile is really convincing and get the most out of it for your business.
Who is the Google company profile relevant for?
Whether an individual practice, law firm or craft business: the Google business profile is now part of the basic equipment for operators of a locally oriented company. It is aimed at businesses with a fixed company location, but also at hybrid providers who are active both online and offline.
It is particularly relevant for companies that rely on regional visibility, for example due to the company category, the product range or the target group. Here, the entry creates trust and orientation. It helps to reach interested parties even before they visit your website.
Depending on the industry, the profile can even help you to stand out from the competition - with appealing images, a precise company description or up-to-date content. If you structure your website wisely, you can use the Google listing to attract new potential customers.
What belongs in an optimized Google company profile?
An effective Google entry consists of more than just the basic data. It is crucial that the content is clear, complete and user-friendly. This includes the correct business information, the business address, a suitable main category and, if necessary, additional categories, opening hours and the link to the website. Don't forget to link your website correctly so that users are forwarded directly.
The company description is particularly important: it should precisely describe what your company offers and also mention special services that set you apart from others. Unique selling points can also be specifically addressed here.
Visual elements such as images, logos or videos should be added regularly. The more professional the impression, the greater the chance that users will not only click, but also engage with your offer.
Additional functions such as making appointments, FAQs or articles can also be useful, depending on what suits the company category. If you update your profile regularly, you will remain visible - not only for Google, but also for searchers.
Creation and confirmation: How to activate your entry
The first step towards a visible Google entry is to fill in the basic data. In addition to name and category, this also includes all relevant contact details. This is followed by confirmation, usually via a postcard that Google sends to the address provided.
Once you have received this card, you can enter the code and verify your profile. Make sure you follow all of Google's instructions carefully to avoid errors. Only then will you have full access and be able to add content, assign roles, access and maintain data. Make sure to clearly regulate access rights, especially if several people or an agency are involved. Unambiguous clarification of ownership prevents later conflicts when accessing data.
Confirmation is essential, not only for visibility, but also for security. Only a confirmed profile protects against unauthorized changes and enables complete administration.
Maintenance and ratings: Your entry lives from topicality
Setting up a profile once is not enough. To remain visible in the long term, you should regularly maintain content, publish posts and respond to user feedback. This is the only way to remain visible, both for your target group and for the algorithm. Regularly add new content, images or posts to keep your profile alive.
Reviews play a central role here. Actively responding to feedback shows attitude. It is important to respond to both praise and criticism in an objective and professional manner. This also influences how your company is perceived.
Tip: Use posts to publish news, offers or events. This shows activity and increases the relevance of your entry.
The Google company profile as an SEO booster
The Google business profile is not just a directory entry, it is an active tool for local search engine optimization. If you want to be found locally, you need to provide consistent, structured company information across all platforms.
The profile acts as a starting point: it forms the basis for comparison with business directories, map services and rating platforms. Only if data such as opening hours, company name or category is maintained consistently everywhere can a credible, professional impression be created - both internally and externally. This strengthens the credibility of your company and supports its positioning.
The link to your own website is particularly important. Google evaluates whether information is congruent, whether content is regularly added and whether users interact with the entry. These signals flow directly into the evaluation of relevance - and thus influence your visibility.
Holistic, efficient, certified
Avoid typical mistakes
This section deals with typical maintenance pitfalls. Many companies waste potential because they leave their entry to its own devices once it has been set up. If there are no regular updates, outdated content creeps in, with direct consequences for the ranking.
A common mistake: unclear categories. The choice of main category influences which search queries your entry is displayed for - inappropriate information quickly leads to confusion for users and the Google system Multiple entries or duplicates can also occur if different people work with the profile in parallel. These should be consistently deactivated or merged.
Also be careful with too little or too general content. A Google company profile is not a static element, it lives from being maintained, supplemented and filled with life. If you ignore this, you will quickly be left behind in local searches.
The DREIKON approach: structure instead of chance
The following section explains how we proceed in concrete terms. Many companies have a fundamental interest in digital visibility, but often lack resources or clarity in their approach. This is exactly where we come in: DREIKON accompanies you with a clear, structured process. We use our tried-and-tested listing management to efficiently maintain your entries on over 50 platforms.
We start with an inventory and check whether all company information is correctly entered, complete and SEO-compliant. We also pay attention to technical factors such as data structure, duplicate entries or missing links.
We then develop a concept together that is based on your real day-to-day work, including editorial content, images, articles and reviews. We add what is missing. What is outdated is replaced. We expand what works.
Our goal: a lively, effective Google entry that is not only findable, but also convincing.
Case study: Measurably improve local visibility
A medium-sized craft business from North Rhine-Westphalia had a Google business profile, but it was incomplete and not regularly updated. Important information such as opening hours, company description or verification was missing - as was the correct category and visual material.
As part of our collaboration, we took on the optimization in several stages: First, we confirmed ownership and correctly regulated access. We then added content, updated images and encouraged targeted reviews.
The result: within three months, the visibility of the Google business profile in local searches increased significantly. The number of calls and direct route inquiries via the profile doubled. Website clicks via the profile also increased by over 40 %.
Conclusion: presence can be planned
A fully maintained Google company profile is more than just a directory entry, it is an active tool for customer acquisition. If you want to increase your visibility, you need a solid foundation. This is exactly what this tool offers - provided it is used strategically and maintained regularly.
Our conclusion: an indispensable component for building trust, serving search queries better and positioning yourself clearly in the competitive environment. For many potential customers, the Google entry is the first impression and therefore decisive for the next step: making contact.
Start Local Listing Check now
Your Google company profile is the starting point for better visibility - online and on site. Would you like to know whether your data is complete, correct and competitive?
Then take advantage of our free check now. Here you can find out what valuable measures you can take immediately. If you wish, we can take over the implementation directly - reliably and efficiently.
FAQ - Your questions, our answers
