Create a link to Google reviews quickly & easily
Google reviews are the key to more trust, better visibility and new customers. But many satisfied customers are reluctant to leave a review - often because it is too cumbersome. This is exactly where a direct link to Google Reviews comes into play: with a single click, your customers can go directly to the review page without having to search for a long time. Not only does this make the review process easier, it also increases the likelihood of more reviews being submitted - a real benefit for any business. In this article, we show you how to easily create a Google review link.
Create a link to Google Reviews - here's how!
To generate a review link, you need a Google business profile entry. If your company is not yet registered, you should do so immediately. The Google business profile is a free service that allows you to enter important information such as location, opening hours, images and offers.
There are now several ways to get a direct link to your company's review page:
1. via Google's PlaceID
- Use the Google PlaceID tool
- Enter your company name and copy the assigned PlaceID.
- Add the ID to the following URL: https://search.google.com/local/writereview?placeid=IHRE_PLACEID
2. directly via the Google company profile (formerly Google My Business)
- Call up your company profile in the Google search.
- Go to Customers > Reviews.
- Click on "Get more reviews" to copy and share the review link.
3. via the Google Business Profile app
- Open the app and navigate to your business.
- Select Reviews > Get more reviews.
- Copy the generated link to Google Reviews and share it with your customers.
Create short names in the Google company profile
A short name for your business in your Google business profile makes it easier to find in Google Maps and Google search. You can also use it to generate a link to your Google reviews, which you can forward directly to your customers. This makes it easier for them to submit reviews without having to search for your business first.
How to create a short name:
- Sign in to your Google business profile.
- Select the desired company.
- Go to "Info" in the left-hand navigation.
- Click on the pencil under "Add short name" and enter a name (max. 32 characters).
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Advantages of Google Reviews
Google reviews are one of the most effective and at the same time most cost-effective methods of presenting your company in a positive light. They provide authentic content that you can use on your website, in social media or for advertising campaigns to convince new customers.
Positive reviews act like personal recommendations and signal that your company is reliable and professional. A high number of good reviews can reduce uncertainty and make decision-making easier.
Customers are often guided by the experiences of others. The more positive reviews your company receives, the more likely it is that new customers will choose your service.
Google reviews are an effective and inexpensive way to present your company in a positive light and convince new customers. Use them specifically for your website, social media and advertising.
Google reviews have a direct impact on your ranking in local search results. A high number of positive reviews increases the likelihood of your business appearing in relevant searches - and therefore the chance of reaching more potential customers.
Reviews give you valuable insights into customer satisfaction and help you to find out what your customers appreciate and where there is potential for optimization. Praise shows what is already going well, while constructive criticism helps you to improve and develop your offering in a targeted manner.
By actively responding to Google reviews - be it with a thank you or a professional response to constructive criticism - you show your customers that their opinion counts. This appreciation promotes customer loyalty and increases the likelihood that satisfied customers will buy from you again.
5 tips for more Google reviews
A direct link to your Google reviews is the first step - but to make sure your customers use it, you should actively draw attention to your review option. A targeted and friendly request can make all the difference.
1. include in emails and newsletters
After a purchase or service, send a friendly thank you email with a short request to leave a review. Place the link to your Google reviews clearly visible and encourage users with a clear call-to-action, e.g:
💬 "Your opinion is important to us! We'd love to hear your feedback: [link to review]"
2. insert link to Google reviews on the website
Integrate the link to your Google reviews in a prominent place on your website - e.g. in the footer, on the contact page or as a button with the text "Rate now!". The button takes users directly to your Google company profile and the section for reviews.
3. promote the review link offline - use QR codes
Print a QR code with your review link on invoices, business cards or flyers. Customers can then simply scan the code with their mobile device and leave a review directly.
4. present existing Google reviews on the website
Show the experiences of satisfied customers directly on your website! By integrating existing Google reviews, you create trust and give potential customers an authentic basis for making a decision. Positive reviews act as personal recommendations and underline the quality of your services. In addition, a well-placed presentation can not only strengthen credibility, but also increase the time spent on the website.
5 Appreciate customer feedback and actively respond to it
By responding to Google reviews, you show your customers that their feedback is not only heard, but also valued. This motivates more customers to share their experiences with your company.
A simple thank you for a positive review strengthens your public image and encourages referrals from satisfied customers. At the same time, a quick and professional response to negative comments offers the opportunity to use criticism constructively. By addressing problems promptly and in a solution-oriented manner, you can turn dissatisfied customers into loyal regular customers.
Conclusion: Link to Google reviews for more success!
Google reviews are a powerful tool for building trust, increasing visibility and attracting new customers. With a simple review link, targeted requests for reviews and active interaction with reviews, companies can generate more reviews and strengthen their image in the long term. Responding to customer feedback - be it praise or criticism - shows professionalism and customer focus.
More customers, more visibility, sustainable success!
Google reviews are just one building block for strong online marketing. We help you to position your brand professionally, achieve greater reach and be successful in the long term!
