Initial consultation
We get to know your company, your potential target group and existing marketing activities as well as your current marketing strategy. Together, we analyze challenges, potential and your regional positioning.
Local marketing with DREIKON - become visible, win locally
Local marketing is now more important than ever.
What used to be the shop window on the high street is now the digital company profile. The customer journey begins online - with the search for a provider "nearby" often influenced by local search engine optimization. Whether retailers, craft businesses, stores or regional companies with several locations: If you don't have a presence in business directories or rank poorly on Google, you lose potential customers to the competition every day.
Especially in the local area, first impressions are crucial and these days they are almost always made digitally. A mobile-friendly online presence, correct location information, targeted reviews and structured search engine optimization influence whether a store is visited - or not.
The boundaries between digital searches and physical visits are becoming blurred. Only those who can be found locally, are strategically visible and attractively positioned will gain trust and be chosen by customers.
With a well thought-out concept for local marketing, a clear approach and targeted optimization, DREIKON ensures that your brand is found locally, understood digitally and potential customer loyalty is strengthened.
What does "local marketing" mean at DREIKON?
DREIKON develops and manages local marketing not as an individual measure, but as a networked, scalable process. This approach to local marketing enables sustainable impact at all levels. Our foundation: consistent company profiles, complete location information, a mobile-friendly online presence and targeted search engine optimization.
Supplemented by local listing management, business listings management, evaluation strategies and locally relevant content, this results in a system that contributes to marketing strategy, customer loyalty and regional visibility.
We take into account geographical characteristics, target group preferences and the digital behavior of potential customers. Whether for craft businesses, retailers, stores or branch networks - we create clarity in implementation, efficiency in the process and impact in addressing your local marketing activities for your company profile.
Why local marketing is indispensable
If you can't be found online, you will be ignored - it's as simple as that.
Customers no longer make their decision at the shop window, but through the digital company profile. Missing location information, outdated content, missing flyers or a non-mobile-friendly presentation not only look unprofessional, they also cause wastage, reduce visitor numbers , cost money and do not appeal to the preferences of your target group.
Every incomplete entry, every unanswered review is an invitation to the competition and a sign of missing or unused marketing measures and unactivated advertising campaigns. At the same time, every complete entry is a digital business card that makes your professionalism visible. The result: scatter loss, loss of trust and a weaker customer base.
Today, local marketing means being present when it counts - digitally, visibly and convincingly with clear messages that will be remembered.
DREIKON helps you to build exactly that: A strong online presence that is targeted, findable and measurably strengthens customer loyalty. Companies that ignore this leave potential customers to others - day after day. Strong local listing management is often the first step in preventing this.
Get started locally now - with strategy and impact
Local marketing is more than just a trend - it is the key to real visibility and lasting customer loyalty. With DREIKON, you can develop a strong presence exactly where it counts: locally. Let's find out together how your location can become a digital business card with impact.
Local Listing Management as a foundation
A professional presence does not start with the website, but where potential customers search first: in map services, on rating portals or with correct location information in business directories. This is exactly where our Local Listing Management comes into play.
With its local listing management, DREIKON ensures that your company profile is presented consistently, mobile-friendly and convincingly in over 50 relevant portals throughout Germany - up-to-date, structured and brand-compliant. This not only makes you visible, but also keeps you visible.
Our business listings management prevents wastage due to duplicate, incorrect or outdated entries, protects against unauthorized access and secures your digital customer base. This not only increases your reach through structured ad placements, but also the credibility of your brand.
After all, if you have no control over your entries, you not only lose potential users, but also the trust of existing ones. We take care of maintenance, quality assurance and ongoing updating. Based on a well thought-out marketing strategy and coordinated marketing measures, we ensure a digital presence that is convincing and strengthens customer loyalty.
Competence with a seal - for your local success
The 3 pillars for local marketing Local marketing works best when it is more than just selective ad placements or isolated advertising measures. At DREIKON, we see your online presence as a digital business card and this needs structure, strategy and substance. That's why our marketing strategy is based on three interlocking pillars:
Listing
Complete location information and consistent entries across a broad network of relevant platforms form the foundation for all further activities, such as targeted search engine optimization and content marketing as well as stable customer loyalty. A reliable presence here automatically sets you apart from providers with inaccurate or even contradictory information. Our local listing management ensures that all your information is maintained centrally and distributed consistently.
Review management
Reviews are no longer a side note, they shape the perception of your brand - just like your mobile-friendly business card. Your response is also a message, we help you to formulate it correctly, actively manage reviews, answer them professionally and generate new reviews and use them as an integrated marketing measure. In doing so, we adapt the tonality to the preferences of your target group. This not only strengthens credibility, but also consolidates the customer base in the long term through emotional and physical loyalty and should therefore also be part of any sustainable marketing strategy.
Local social content
Whether daily offers, events or promotions: With locally tailored content, messages can be placed in line with demand and potential customers can be addressed directly. The result is a lively digital presence that makes your brand approachable, strengthens credibility, improves the approach and builds long-term customer loyalty, fits seamlessly into your other marketing activities and integrates seamlessly into your other marketing measures
A holistic approach to local marketing
For us, local marketing does not end with location data. Building visibility means more than just maintaining information - it requires holistic concepts that are effective both digitally and analog. That's why we strategically combine our listing and evaluation management with local advertising measures that create real relevance.
Depending on the target group, geographical environment and brand presence, we develop comprehensive marketing strategies that are convincing both digitally and physically - clearly structured, efficient and individually scalable.
Our locally effective local marketing services at a glance:
Local SEA and Google Ads
Search engine optimization is not enough - we market your offers as part of well thought-out advertising campaigns for local marketing with location-based performance campaigns, precisely controlled by city, radius and opening hours. This is how we increase visibility and visitor numbers locally.
Meta ads with local targeting
Ideal for daily specials, new openings or events: with regionally targeted ads on Facebook and Instagram, you can reach your future customers where they are on the move every day and strengthen customer loyalty with content that is appealing and relevant.
Spotify and audio ads
Targeted local audio spots - in the car or office, for example - make your brand message audible. When integrated into your marketing strategy, audio spots help you to target preferences with appealing audio communication, boost your reach and visitor numbers in new contexts and deepen customer loyalty.
Print and direct mail
Flyers, offer inserts or voucher cards: print has a particularly strong impact when it is used thoughtfully. As a physical extension of your digital campaigns, they provide additional activation, messages, appealing brand presence and customer loyalty.
Addressable TV (ATV)
Regionally playable TV campaigns reach your local audience at prime time - tailored to regional preferences, visible, brand-strong and data-based controllable.
86% of users regularly search locally online and 76% visit a company they have found within a day.
Google
Entry made easy - our GAP Entry
For us, local marketing doesn't start with a gut feeling, but with a well-founded overview: the GAP Entry. In this introductory unit, we analyze the status quo of your digital presence in the context of your local marketing - from your company profile and location information to your presentation in business directories and review portals.
We uncover where visibility is being wasted, where potential customers are dropping off and where targeted marketing measures and a lack of advertising campaigns would have the greatest effect. Frequent weaknesses such as duplicate entries, outdated images or missing information are not only unprofessional, but also lead to unnecessary wastage.
We also look at your previous rating situation, your presence in Google Maps and the general brand image, as well as the credibility of your presence and we check how much your search engine optimization and approach contributes to visibility - always with a view to relevance, trust and competition.
The result: You receive a compact overview with clear recommendations for action, individually tailored to your industry, target group and region. For many companies, the GAP Entry is the first "aha" moment - and the start of a strategic realignment that sets them apart from the competition. Professional business listings management creates the basis for sustainable improvements.
Two paths, one goal - full vs. self-service
Self Service
Would you like to stay active internally? We provide you with all the tools, templates and guidelines you need to implement your marketing strategies and marketing activities yourself. This also includes tools for efficient local listing management, for example.
Full service
Do you want to concentrate on your day-to-day business? We take care of all the tasks - from data maintenance to content creation. With minimum effort for you and maximum results for your sites, including increased visitor numbers
Both variants strengthen your customer loyalty, improve your approach and increase the digital presence of your brand. Cross-channel approaches can also be mapped efficiently in this way. Whether retailer, retail location or branch structure - we take individual preferences into account and ensure efficient workflows, transparent processes and a valuable connection between your online and offline worlds.
Conclusion: Both models lead to success - the decisive factor is that you start actively and have DREIKON at your side.
Why DREIKON?
Because local visibility is no coincidence - but the result of well thought-out marketing strategies.
DREIKON combines in-depth technical understanding with creative implementation, high credibility and a clear focus: strong local marketing, effective search engine optimization and convincing brand presence at every location.
We don't think of local marketing as a stand-alone measure, whether for retailers, craft businesses, stores or larger companies, but as an integral part of your business development - from search engine optimization to ad placement and customer loyalty.
Conclusion: If you want to survive in local competition, you need more than a presence - you need a targeted structure, strategy and a partner with vision.
Case Study
A regional retailer with two locations was barely present online: incomplete company profiles, outdated location information, few reviews - and no recognizable marketing strategy. The result: declining visitor numbers, a stagnating customer base and invisible marketing activities.
After the GAP entry by DREIKON, it was clear that there was potential here.
We standardized all business listings, established evaluation processes, launched local advertising campaigns, developed targeted messages and played out tailor-made, appealing content for each target region - from flyers to ad placement.
Results after 90 days:
+72 % visibility in local search systems
+45 % more interactions via Google
+33 % more positive reviews
A significantly larger and more active customer base
This shows that local marketing is not a nice-to-have. It is an investment in relevance, trust and sales
Conclusion: The figures speak for themselves with structured local marketing that turns potential into measurable success.
This is how it works: From the initial consultation to local impact Every collaboration begins with one goal: to strategically strengthen your local presence, without wastage, but with a system.
GAP Entry Analysis
We check your digital visibility, including mobile-friendly presentation, entries, ratings and company presence, for completeness, consistency, findability, relevance and optimization potential in your search engine optimization. The result: a transparent overview and clear recommendations - the first step towards your brand's digital business card.
Strategy & model selection
Whether full service or self service: We develop customized marketing with a clear distribution of tasks and define suitable measures and messages, with a clear focus on networking marketing measures and channels - from advertising campaigns to ad placements.
Implementation & activation
We maintain your location information, create content, improve ratings and implement all advertising measures in a locally targeted manner with the aim of sustainably improving customer loyalty. We take into account relevant aspects for local marketing such as geographical characteristics, target group behavior and digital usage habits.
Supervision & control
We stay by your side after the go-live. In our app, you can see your entire online presence at any time, including entries, reviews, results and ongoing marketing measures - transparent, up-to-date and at your fingertips. This allows you to keep an eye on your customers, your customer base, your brand and your marketing strategy at all times.
FAQ: Frequently asked questions
How quickly will I see results in local marketing?
First effects can be seen after just a few weeks – for example, through increased visibility on Google, better reviews, or rising click rates. Sustainable results develop continuously over the first three to six months.
Do I need any technical knowledge?
No. Our processes are designed to be understandable and applicable even without technical know-how. In Full Service, we take care of everything for you – in Self Service, we provide clear instructions and personal support.
Which platforms are specifically maintained?
We maintain your business profiles on all relevant platforms in Germany to ensure consistent data and stronger customer engagement – including Google, Apple Maps, Bing, HERE, Facebook, review platforms, navigation services, and business directories. Our business listings management ensures that all entries remain consistent, complete, and up to date.
What does listing management cost for multiple locations?
That depends on the number of locations, the service model, and the desired scope of services, marketing activities, and planned campaigns. We offer tiered pricing and transparent monthly fees with a clear structure and no unnecessary waste. Local marketing is not a standard product – that’s why we provide individually tailored solutions. Just reach out to us; we’ll advise you fairly and solution-oriented
What if I already have a Google Business Profile?
Perfect – we build on that. We review the existing entry for optimization potential, fix weaknesses, and add missing information to maximize findability and consistency across all platforms.
Can I also book just a single service?
Yes. Many clients start, for example, with listing management or the review service. Our services are modular and can be flexibly expanded at any time.
Rely on local marketing with impact now
Whether you are a retailer with just one location or a large network of branches, local marketing works when it is implemented strategically. With DREIKON, you can get started easily, in a structured way and without risk.
Arrange a free initial consultation now. We will analyze your current online presence including search engine optimization, identify potential and show you how you can gain more visibility, trust and a targeted approach for your customers with clear marketing strategies and well thought-out advertising campaigns.
