Google Ads News in the SEA Blog: Current trends, updates and strategies
In the dynamic world of Google Ads and Search Engine Advertising (SEA), functions, automation and AI features are constantly changing. On our Google Ads News and SEA Blog, we bundle the most important news, platform updates, best practices and practical analyses and instructions so that you can effectively manage and optimise your paid campaigns - from Performance Max to Smart Bidding and target group strategies.
Everything from the SEA sector
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Other top SEA blogs that we can recommend:
Official Google Ads & Commerce Blog
Direct announcements, product news and insights on Google Ads, YouTube Ads, Demand Gen, AI features and more - straight from the source.
PPC News Feed
Aggregates the latest updates around Google Ads, Performance Max adjustments, API releases and industry trends on a daily basis.
Search Engine Journal
The Paid Ads section contains news, guides and analyses on Paid Search, Google Ads, Bing Ads and PPC strategies for beginners to professionals.
Why this SEA blog is trustworthy
As a Google Premium Partner, DREIKON is one of the top 3% of Google Ads agencies in Germany. Our certified SEA specialists work with high budgets, complex account structures and data-driven strategies on a daily basis. The content of this blog is therefore not just based on announcements, but on practical experience, direct knowledge of the platform and continuous training in the Google Ads environment.
Transparency notice
Our Google Ads and PPC articles are no guarantee promises, no "secret tricks" and no shortcut to permanently low click prices or maximum ROAS. Performance marketing is a strategic process that depends on competition, budget, industry, target group, offer structure and continuous optimisation.
The articles do not replace individual account analyses, legal advice or binding commitments regarding conversion rate, lead price or sales development. They serve the purpose of professional categorisation, strategic orientation and practical knowledge transfer.
Serious content on Google Ads and PPC - with us as well as on other professional platforms - should not promise quick miracles, but rather convey transparent strategies, data-based decisions and realistic performance expectations.
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