Pictures on Facebook 2026
Information and tips on "Facebook image sizes" and "Images on Facebook"
For many companies, a presence on social networks is now a natural part of their public image. As the largest social network in the world, Facebook naturally plays an important role in this. In order to position yourself successfully and professionally as a company, special attention must be paid to the visual design of your own Facebook presence. From the profile picture to team photos or product images - services, articles on offer or stories about your company can be enhanced with attractive image content and can increase interaction with visitors and thus improve reach. Whether emotional or informative - appealing images should be an indispensable part of any social media strategy.
When selecting the image material, you should therefore pay attention to the quality and not upload just any snapshot that appears in front of your lens. A certain orientation towards your own corporate identity ensures a higher recognition value. Well-lit and sharp product images appeal to potential buyers. Sympathetic photos from everyday situations in the company give the entire presentation a human face.
To the short version of "Images on Facebook 2026"
The button takes you to the short version of the blog article "Images on Facebook 2026?". At the end of the summary, you can jump to the beginning of the text if you need more information or would like to download the infographic.
Everything you need to know about images on Facebook 2026
Facebook image sizes 2026 - What formats should images used on Facebook have?
To ensure that fans and interested parties with different end devices can enjoy your image material equally, it is advisable to adapt it to the technical requirements of the respective social network. With the help of our infographic, you can quickly and easily call up the different Facebook image sizes for your company page - so that you can optimize your images for your Facebook presence.
Can't you just use stock photos from the Internet?
In principle, website operators also have the option of using stock photos from the Internet. However, you should note that self-made or specially designed images usually reflect the character of the company better than generic photos from the various photo marketplaces on the Internet. In addition, the legal situation for stock photos must be clarified before sharing, especially when used in social networks. Although images purchased on stock photo websites can often be used on websites without any problems, their use on social networks is often not permitted. The rights of use should therefore be clearly clarified in advance before investing money in a stock photo that you as the site operator may not be allowed to use in social networks.
More useful information for Facebook page operators
In addition to the right visual language, there are of course many other things that page operators should consider on Facebook. We have compiled a small list of links with valuable tips and information on the topic of Facebook presence here:
Facebook image sizes may change - we stay up to date for 2026 and beyond
As a social network like Facebook also thrives on further development and change, it can be assumed that the Facebook image sizes mentioned here will change. If changes on Facebook also affect the optimal image sizes, this article will be updated as quickly as possible. To stay up to date, we recommend that you bookmark this article.
Do you need professional support with the image size of your Facebook images?
As part of our website support, we are also happy to assist you with social media and answer your questions about image sizes on Facebook. Feel free to contact us and arrange a non-binding initial consultation. We look forward to hearing from you!
Facebook image sizes overview for 2026
Whether cover image, adverts or chronicle: there are ideal image sizes for Facebook. By using the latest image sizes for Facebook - currently for the year 2026 - you can ensure that your Facebook post or Facebook ad is shown to its best advantage. If you need an advertising agency or Facebook Ads agency to create a suitable cover image, graphics for your Facebook page or even a complete social media strategy for you, then we look forward to hearing from you. Don't forget to download our overview of Facebook image sizes!
Short version: Facebook image sizes at a glance
Cover picture
- Image format: 851 × 315 px (min. 400 x 150 px)
- Displayed format: 820 x 312 px (desktop), 640 x 360 px (mobile)
- Aspect ratio: approx. 2.7:1
- File format: JPG, PNG
- File size: recommended <10MB, up to 30MB possible
- Tip: Place content in the centre so that important elements are not cut off.
Profile picture
- Image format: 320 x 320 px (min. 180 x 180 px)
- Displayed format: 170 x 170 px (desktop), 128 x 128 px (mobile), 32 x 32 px (thumbnail)
- Display: round (centred content important)
- File format: JPG, PNG
- Recommended file size: less than 10 MB, Upload size up to 30 MB possible, without loss of quality
Stories
- Video format: 1080 x 1920 px
- Duration: up to 15 seconds
- File size: max. 4 GB
- File format: JPG, PNG (image), MP4, MOV (video)
Post images (sizes up to 30MB)
Feedpost landscape format
- Image format: 1200 x 630 px
- Displayed format: responsive, mobile full screen
- Aspect ratio: 1.91:1
Feedpost square
- Image format: 1080 x 1080 px
- Displayed format: 1080 x 1080 px
- Aspect ratio: 1:1
Feedpost portrait format
- Image format: 1080 × 1350 px
- Displayed format: responsive, mobile full screen
- Aspect ratio: 4:5
- Portrait format posts are preferably displayed in the mobile newsfeed and often achieve a higher reach.
Shared link preview
- Image format: 1200 x 630 px (min. 500 x 261 px)
- Displayed format: 500 x 261 px
Reels & Stories
- Image/video size: 1080 × 1920 px (9:16)
- File format: JPG, PNG (images) / MP4, MOV (videos)
- Duration: Reels up to 90 seconds (max. standard length)
- Full-screen format (9:16) is still the standard for reel video adverts.
- Tip: Note safe zones - centre area "text-safe"
Shared video
- Video format: 1200 x 720 px (min. 500 px x variable height)
- Displayed video format: 500 × 282 px (16:9) or 500 × 500 px (1:1)
- File formats: MP4, MOV
- Aspect ratio: 16:9, 1:1
- Video length: max. 240 min
- File size: max. 4 GB
Highlight image
- Image format: 1200 x 717 px
- Displayed format: 843 x 504 px
Event image
- Event cover size: 1920 × 1005 px
- Aspect ratio: 1.91:1
- Displayedformat: 470 x 174 px (mobile display may be cropped in height)
Carousel / Album
- Image format: 1200 x 1200 px (min. 1080 x 1080 px)
- Number: min. 2 images, max. 10 images
- File format: JPG, PNG
- Video length: max. 240 minutes
- File size: max. 30 MB (image), 4 GB (video)
Adverts
Feed Ads
- Square Ad: 1080 × 1080 px (1:1)
- Vertical Ad: 1080 × 1350 px (4:5)
- Landscape Ad / Link Ad: 1200 × 628 px (1.91:1)
- Max. File size: up to 30 MB
- Rule of thumb: approx. 20% text on the image
Facebook Marketplace & Right Column
- Marketplace Image: 1080 × 1080 px
- Right Column Ad: 1080 × 1080 px
Would you like to find out more about Facebook image sizes in 2026 or download them in a clear infographic? Then take a look at the complete blog article.
About the author Matthias Kampmann
Matthias Kampmann is a partner and managing director of the digital agency DREIKON. With over 20 years of experience in search engine optimisation and more than 15 years of expertise in Google Ads, he advises companies strategically on SEO, GEO and sustainable online marketing.