New developments, clear opportunities: what you need to know now
A lot is happening in marketing right now - and much of it has a direct impact on your performance.
Platforms are evolving, new functions are being added and in some places, details can suddenly make the difference between success and failure. Those who keep an overview can secure clear advantages.
In this issue, we show you which developments you should keep an eye on at the moment - from new possibilities in the AI environment to small but crucial adjustments in your campaigns.
Online Marketing Aktuell 04/26
- Our focus topics
Grounding in AI: whoever is the source wins 👩🏽💻
Today, AI can provide answers in seconds, summarise content and answer complex questions. But the crucial question is: how reliable are these results?
This is where grounding becomes a success factor. Grounding describes the mechanism by which AI systems base their answers on real, verifiable data instead of merely generating statistically plausible content. This turns generative AI into a reliable tool that delivers fact-based and verifiable results and significantly reduces typical "hallucinations".
This is particularly relevant for companies. The better information is structured, maintained and clearly assigned, the greater the chance that it will be used by AI systems as a trustworthy source. This is precisely why we have set up our own grounding page: a fact-based, neutrally formulated page that is specially optimised for AI systems and search technologies, which bundles and regularly updates key information about DREIKON.
Why this is important for you:
Greater reliability: decisions are based on verified data rather than probabilities.
Less risk: Incorrect or invented AI answers are reduced - important for compliance and corporate communication.
Competitive advantage: Companies with structured, high-quality content are used more frequently as a source of AI systems.
Better SEO performance: Grounding influences which content is visible in AI search results.
Grounding is therefore much more than a technical detail. It is developing into a central component of modern digital visibility. If you want to use AI strategically for your own marketing, you should therefore not only look at tools, but also at the quality, structure and trustworthiness of your own content.
Update on ChatGPT Ads - from ad test to commerce platform 🛍️
Now that OpenAI has already tested the first adverts in ChatGPT, the next logical step follows: ChatGPT is developing into an active shopping and product recommendation platform.
With the merchant programme, retailers will soon be able to feed their products directly into ChatGPT via structured product feeds. Users will receive context-based and personalised product recommendations during the conversation.
The key difference to previous ad formats:
It is no longer just about visibility, but about concrete purchasing decisions in dialogue.
The feature is currently still limited to the USA - but the direction is clear: ChatGPT is becoming the central interface between search, advice and purchase.
For companies, this means that in addition to ads, it is becoming increasingly important to be present in AI responses with your own products - and an optimised product feed.
We are already one step ahead here:
As a ChatGPT Ads agency, we are in direct dialogue with OpenAI through our contacts, so we are already on waiting lists and can be at the forefront right from the start. At the same time, we are currently clarifying the specific requirements for product data and feeds internally in order to optimally prepare our customers for the integration. For shops that sell via Shopify or Etsy, the catalogue will already be integrated automatically - without any additional setup or application.
Attention with meta ads: New advertising preferences as a hidden source of error ⚙️
Advertising preferences in the meta advertising account have a direct influence on the display of adverts - a factor that is easily overlooked.
For example, the setting "less personalised advertising" (marked in red) means that campaigns are not delivered at all and an error message appears in the advertising account.
The problem:
These options are increasingly prominent and can sometimes be activated via pop-ups. As a result, there is a risk that they will be set unintentionally - without fully realising the consequences.
Our recommendation:
If your adverts are unexpectedly no longer being delivered, it is worth taking a targeted look at the advertising preferences of your advertising account. Check the corresponding setting for the personalisation of advertising to ensure that your campaigns are displayed as desired.
Key figure of the month: 0 €
This month, we will take a detailed look at your Instagram account and clearly show you where there is potential and which measures are really effective - without any obligation.
This way, you can familiarise yourself directly with our way of working and see whether we are the right partner for you.
P.S.: Short, crisp, important!
You also don't want to miss these online marketing updates.
In addition to the previously mentioned topics, we've picked up some fresh online marketing news that's too exciting to keep to ourselves. Here are the highlights:
SEA:
Advertising in Gemini: Google is apparently preparing the next big step for Gemini: Advertising is to be specifically integrated in future in order to scale the AI economically. According to manager Nick Fox, it is clear that ads will be a central lever, even if specific formats and launch dates are still open. ' Read more
Social media:
Instagram: The platform is currently testing a new feature: clickable links directly in captions. The function is currently limited to meta-verified users, allows around 10 links per month and is only available on mobile devices. ' Read more
TikTok, Snapchat and Pinterest: The social networks are introducing new "takeover" advertising formats in which brands are placed extremely prominently - for example, directly at the start of the app or across all tabs. The aim is to maximise visibility and increase impact in social media marketing through dominant placements at central user touchpoints. ' Read more
SEO/GEO
Google Core Update in March 2026: The update has greatly redistributed search results - according to SISTRIX, around four times as many domains are losing visibility as are gaining. Generic content such as shops, tools and forums are particularly affected, while established brands and authoritative websites benefit. ' Read more
Would you like to take your marketing to a new level? Then contact us!
We look forward to getting to know you in a personal initial meeting and to working with you to concretise the potential and measures for your brand.
Why you can trust this newsletter
At DREIKON, we combine expertise from all disciplines of online marketing - from SEO to AI-based strategies - and work closely together.
Our content is based on real customer projects, in-depth analyses and a continuous optimisation process.
Instead of superficial trends, we offer you tried-and-tested strategies and transparent insights directly from our day-to-day agency work.
