New developments, clear opportunities: what you need to know now
A lot is happening in marketing right now - and much of it has a direct impact on your performance.
Platforms are evolving, new functions are being added and in some places, details can suddenly make the difference between success and failure. Those who keep an overview can secure clear advantages.
In this issue, we show you which developments you should keep an eye on at the moment - from new possibilities in the AI environment to small but crucial adjustments in your campaigns.
Online Marketing Aktuell 05/26
- Our focus topics
Why AI is currently completely redefining social media 🤳🏼
Artificial intelligence is currently fundamentally changing social media - and therefore also the digital visibility of companies. Platforms such as LinkedIn, TikTok, Instagram and YouTube have long been more than just reach channels. They are increasingly developing into signalling and evaluation systems for AI-supported searches, recommendation systems and generative search engines such as ChatGPT or Perplexity.
Why this is important for you:
AI visibility: AI systems are now not only evaluating websites, but increasingly social media signals and brand authority.
Changing search behaviour: Users are increasingly searching for information directly on TikTok, LinkedIn, YouTube or in AI systems instead of exclusively through Google.
Multichannel presence: Companies with a strong presence across multiple channels significantly increase their visibility in modern search and recommendation systems.
Relevance instead of reach: Traditional social media metrics such as likes or pure follower numbers are becoming less strategically important. Trust, expertise and relevant content are becoming decisive.
Thanks to AI, social media is evolving from a pure communication channel to a central component of digital visibility. Companies that focus on high-quality content, expert positioning and cross-channel presence at an early stage create the basis for sustainable visibility - not only in social networks, but also in the AI-supported search of the future.
Reddit is growing & growing: Why the platform is becoming increasingly relevant for marketers 💬
Reddit is one of the largest community platforms in the world. Users discuss almost any topic in topic-specific forums ("subreddits") - from finance and technology to purchasing decisions and product recommendations. Reddit is currently setting new user records and significantly increasing turnover and advertising revenue.
What you should know now:
Growing relevance: Reddit is increasingly developing from a niche platform into a relevant research and decision-making medium for consumers and B2B target groups.
Information search: Users search Reddit specifically for real experiences, recommendations and discussions - often before visiting manufacturer sites or shops.
Visibility in search systems: Reddit content gains massive visibility in Google and AI search results, allowing discussions to generate long-term reach.
Valuable target groups: The platform offers companies access to highly specialised niche target groups and in-depth specialist discussions, including in the B2B sector.
Advertising potential: Thanks to increasing advertising investments and new AI-supported advertising tools, Reddit is also becoming increasingly attractive as an advertising channel.
Authenticity: Traditional advertising messages work much less well on Reddit than helpful, honest community content.
For companies, this means that those who understand early on how communities work on Reddit can sustainably strengthen their reach, trust and visibility.
P.S.: Short, crisp, important!
You also don't want to miss these online marketing updates.
In addition to the previously mentioned topics, we've picked up some fresh online marketing news that's too exciting to keep to ourselves. Here are the highlights:
Performance Marketing:
LinkedIn x Amazon: Amazon Ads and LinkedIn will be cooperating in future (initially in the USA) on Connected TV advertising: via the Amazon DSP, advertisers can now use LinkedIn target group data such as job title, industry or seniority for streaming TV campaigns and thus target B2B decision-makers more effectively. The integration is intended to simplify full-funnel campaigns and significantly expand professional targeting on CTV. ' Read more
AI Max functions in Google Ads: Google is expanding its AI options and will offer advertisers more transparency, control and more powerful AI optimisations for search campaigns in future. Particularly exciting: The AI understands search intentions even better, adapts adverts more dynamically and gives early users potential performance advantages over the competition. ' Read more
Social media:
Instagram: The platform is currently testing a new update that allows users to add their own caption to each individual image or video within a carousel post. This should make multi-image posts even more versatile and effective. ' Read more
AI x Meta: Meta is apparently working on an AI agent called "Hatch" and new AI shopping functions for Instagram. In future, users will be able to search, compare and buy products directly from Reels, while the AI will take over tasks independently and make Instagram more of a social commerce platform. ' Read more
SEO:
Google: Google has now also introduced the "Favourite sources" function in German. This allows users to select their favourite sites so that they appear more frequently in the headlines and news sections of Google searches in future - in response to criticism from publishers about falling traffic due to AI overviews. ' Read more
Would you like to take your marketing to a new level? Then contact us!
We look forward to getting to know you in a personal initial meeting and working with you to develop specific potential and suitable measures for your brand.
Why you can trust this newsletter
At DREIKON, we combine comprehensive expertise from all areas of online marketing - from search engine optimisation to AI-supported strategies - and rely on close interdisciplinary collaboration.
Our content is the result of daily practice: it is based on real customer projects, data-driven analyses and continuous optimisation.
Instead of short-lived trends, we provide you with tried-and-tested strategies, comprehensible measures and authentic insights directly from the agency's everyday work.
