Year 2017: Training
Building on the previous school-based training to become a design assistant, she then trained as a digital and print media clerk specialising in media, marketing and communication.
Lea Sandmann
Specialised focus
- Search engine optimisation (SEO & GEO) on-page and off-page
- Holistic online marketing strategies across organic, paid and offline marketing
- Content strategy and cross-channel visibility development
- User experience and conversion optimisation for websites and online shops
- Project management and strategic customer consulting
From 2019: Product management
Conception and support of products along the entire value chain - from production and product design to marketing, communication and sales.
Year 2020: Product and brand communication
Responsibility for brand development, social media, content strategy, SEO, editing and agency communication for three brands of a group of companies. One of the brands was honoured with the ELMAR industry award for outstanding marketing.
Since 2021: Online marketing at DREIKON
Support for SEO, GEO, content, websites, web shops and cross-channel online marketing measures.
Since 2024: Team Leader Online Marketing at DREIKON
Responsible for strategy development, key account management, employee development in the areas of SEO, GEO and content as well as the integration of organic, paid and offline marketing.
Qualifications & Expertise
- BVDW SEO Specialist Certificate
- ahrefs SEO Certificate
- Online Marketing Manager IHK
- Several years of experience in SEO, GEO, strategic online marketing as well as content, UX and conversion optimisation
- Ongoing analysis of Google, AI and content marketing trends
- Practical expertise from national and international customer projects
Today, visibility is created where content meets real intent and is taken up and further developed across channels.
Lea Sandmann
Personal motivation
Lea Sandmann is particularly enthusiastic about the combination of strategic thinking, creative communication and the constant developments in digital marketing. She appreciates the challenge of keeping an eye on the big picture while analysing and developing measures, content and processes down to the last detail. She is particularly motivated by the interdisciplinary collaboration with colleagues, clients and different departments, the professional exchange and the joint development of holistic marketing strategies in which different perspectives, competences and experiences interact.
Away from the office
Away from the office, Lea Sandmann finds her balance above all in sport and spending time in the mountains. She is also interested in creative design, analogue photography, DIY and the latest developments in digital trends. Animal welfare also plays an important role for her: she volunteers for an animal welfare organisation that helps street dogs.
