You’re probably wasting your marketing budget
Most companies do not under-invest in their marketing budget. They simply invest it in the wrong areas. Why ? Because important decisions are often based on assumptions: Who exactly is the target audience? What content really resonates? And through which channels are purchasing decisions actually influenced these days?
At the same time, digital visibility is currently changing faster than ever before. Search engines are becoming answer engines, and AI systems such as ChatGPT, Gemini and Perplexity are increasingly influencing purchasing decisions directly.
Anyone who fails to understand their target audience precisely and does not adapt their visibility to new search habits risks unnecessary wastage and squanders potential.
Online Marketing News 26/06
– Our key topics
A fresh approach to target audience analysis: Why data enables better decisions 📊
Many marketing decisions are still based on assumptions, experience or traditional personas. Yet markets are changing faster than ever. Interests, needs and purchasing motivations are constantly evolving. That is why a thorough target audience analysis is increasingly becoming a key factor in success and budget allocation. › Read more
Why this matters:
Target audiences are becoming more complex
Purchasing decisions are made across multiple channels
Interests are often more important than demographic characteristics
Waste coverage can be significantly reduced
With us, you can supplement traditional business data with comprehensive market and target audience signals. This generates data-driven insights that help you:
Understand target audiences better
Make content more relevant
Target campaigns more effectively
Use marketing budgets more efficiently
After all, successful communication doesn’t start with the message – it starts with understanding the people it’s intended to reach.
Anyone who optimises solely for keywords and rankings today is throwing away visibility tomorrow 🤖
Digital search is undergoing a fundamental transformation. More and more users are no longer searching for information exclusively via Google, but directly via AI systems such as ChatGPT, Gemini or Perplexity. At the same time, search engines are increasingly delivering answers directly in AI overviews, without users having to click on traditional search results.
Why this matters to you:
Your customers have long since started searching differently: moreand more answers are coming from ChatGPT and similar platforms rather than from Google.
AI plays a part in the decision-making process: if you aren’t recognised as a relevant source, you won’t be recommended.
Rankings are no longer enough: visibility is increasingly driven by mentions rather than rankings.
The competition never sleeps: those who build AI visibility today will secure the lead of tomorrow.
Find out now just how visible you really are in AI systems!
AI visibility no longer has to be a matter of gut feeling. The AI Visibility Score measures how often your brand is mentioned, cited and taken into account in AI systems – and where untapped potential still lies. 🚀
Guest article: Why GEO is becoming more relevant for B2B companies 🚀
Many companies are already exploring AI visibility. However, the biggest challenge often lies not in the technology, but in their own content and processes.
In our guest post on Feedbax, we explain why successful GEO strategies often begin with an analysis of existing information.
Typical challenges:
Key information exists only internally and is not accessible to AI systems.
Expertise is spread across different departments, documents and contacts.
Marketing, sales and product teams convey different messages.
Relevant topics are not explained in a consistent and structured manner.
Companies that systematically consolidate their content, fill knowledge gaps and clearly define responsibilities create better conditions for being understood by AI systems and classified as a relevant source.
GEO therefore often begins not with new content, but with the structured organisation of existing knowledge.
P.S.: Short, crisp, important!
You won’t want to miss these online marketing updates either.
As well as the topics mentioned above, we’ve picked up a few fresh bits of online marketing news that are too exciting to keep to ourselves. Here are the highlights:
Performance Marketing:
Google Marketing Live 2026: AI is taking on more and more tasks: Google unveiled numerous new AI features at Google Marketing Live. From campaign assistants to automated creative generation and new ad formats within AI Search, AI is set to support virtually the entire campaign process in future. For advertisers, this means more automation – but also fewer manual control options. › Read more
Social Media:
Instagram is testing picture-in-picture for Reels: Instagram is conducting a trial of the picture-in-picture feature for Reels with selected users. This allows videos to continue playing in a floating window whilst other apps are being used. The aim is to increase usage time and make the Reels experience more flexible. › Read more
SEO & AI visibility:
Almost 30% of AI sources do not rank on page 1: A recent study on Google AI Overviews shows that just under 30% of the sources cited by Google do not appear on the first page of search results at all. This underlines why traditional rankings alone will no longer suffice in future, and why visibility within AI systems should increasingly be considered in its own right. › Read more
Search is becoming an answer engine: Google is continuing to drive the transformation of search: AI Overviews, AI Mode and agent-based systems are designed to lead users directly to the answer more and more often, rather than to individual websites. For businesses, this makes it increasingly important to be perceived as a trustworthy source and to be taken into account by AI systems. › Read more
Would you like to take your marketing to a new level? Then contact us!
We look forward to getting to know you in a personal initial meeting and working with you to develop specific potential and suitable measures for your brand.
Why you can trust this newsletter
At DREIKON, we bring together expertise from all disciplines of digital marketing – from SEO and performance marketing to cutting-edge AI applications. The close collaborationbetween our specialists resultsin holistic strategies that deliver measurable results.
Our content is based on experience gained from real-world client projects, in-depth data analysis and continuous optimisation. Rather than chasing short-term trends, we rely on tried-and-tested methods, transparent recommendations and practical insights drawn from our day-to-day work at the agency.
