A comparison of the best SEO agencies in Germany
Anyone who wants to be visible on Google, in AI overviews and, increasingly, in ChatGPT, Gemini, Perplexity or other AI search systems needs more than just individual SEO measures these days. Professional search engine optimisation combines technology, content, off-page signals and, increasingly, GEO and AI search optimisation to form a holistic visibility strategy. It is therefore no longer just a good Google ranking that matters, but also whether a website is technically sound, offers relevant content, builds authority and remains understandable to both traditional and AI-based search systems.
But which providers actually master these disciplines? Our comparison of the best SEO agencies in Germany directly compares 50 providers and examines, amongst other things, their range of SEO services, technical SEO, content, off-page and GEO factors, contract flexibility, Agenturtipp customer reviews, prices, as well as relevant awards, rankings and industry standards.
Key points at a glance
- Not every SEO agency is right for every business: the key factors are the business model, company size, competition, internal resources and the services required – ranging from technical SEO to GEO.
- Our comparison covers 50 SEO agencies: we assess the range of services, contract flexibility, agency reviews, awards, industry standards, as well as cost transparency and value for money.
- The rankings are determined according to fixed criteria: the ranking is based on a weighted methodology with clearly defined factors; there is no editorial self-promotion by DREIKON.
- Monthly cancellation options are a major plus: flexible contracts reduce the risk for clients and demonstrate that agencies must retain their clients through performance, communication and results – not through long-term contractual commitments.
- Reviews are compared consistently via Agenturtipp: it is not just star ratings that are decisive, but also the number of reviews, their reliability and recommendations; reviews from small data sets are therefore ranked with greater caution.
- External quality indicators round out the picture: the iBusiness Top 100 SEO, DIN Consortium, BVDW Code of Conduct, as well as ‘Agentursieger’ and ‘Feedbax’ rankings are also factored into the assessment.
- A broad SEO portfolio is viewed positively: relevant factors include SEO, technical SEO, content, off-page SEO, as well as GEO and AI search, provided these services are actually part of the agency’s offering.
- Price alone is not the deciding factor: what is more important is whether the costs, scope of services and perceived benefits are clearly aligned and communicated transparently.
Transparency Notice
DREIKON manages this site and is itself listed as an SEO provider. The selection and ranking are based on the criteria set out below. Instead of Google reviews, only reviews from genuine customers on the agency directory agenturtipp.de are taken into account. The ranking is determined by the quality and quantity of the reviews, the scope of the SEO portfolio, relevant public SEO awards and memberships, as well as the expansion of online marketing through additional services such as SEA and GEO. The order is determined based on these criteria and is not influenced by editorial discretion.
These are the best SEO agencies in Germany for 2027
| Rank | Agency | Agency | Monthly cancellation | Top 100 SEO | DIN Consortium | Winning SEO Agency 2026 | Winning Content Marketing Agency 2026 | Feedbax SEO Top 20 | BVDW Code of Conduct for SEO | Agenturtipp Reviews | Costs |
|---|---|---|---|---|---|---|---|---|---|---|---|
1 | SEYBOLD ONE |
| Yes | Yes | Yes | — | 6th place | — | Yes | 5.0/5 · 23 reviews · 100% recommendation rate; Very convincing customer feedback: all assessed areas receive the highest rating. With 23 reviews, the result is also significantly more reliable than many other 5.0 ratings. | from €500/month |
2 | KlickPiloten |
| Yes | Yes | No | — | — | — | Yes | 5.0/5 · 2 reviews · 100% recommendation rate; Both reviews are consistently very positive. However, due to the small number of reviews, the result is still significantly less reliable than for agencies with several dozen reviews. | from €1,000/month |
3 | DREIKON |
| Yes | Yes | Yes | — | 9th place | 6th place | Yes | 4.9/5 · 18 reviews · 100% recommendation rate; A very positive overall picture. Their professionalism is particularly impressive; reliability, collaboration, benefits achieved and value for money are also consistently rated highly. | from €1,000/month |
4 | rankeffect digital |
| Yes | Yes | Yes | — | — | — | Yes | 4.9/5 · 3 reviews · 100% recommendation rate; Existing clients are very satisfied, particularly with professionalism, collaboration, value and value for money. There are slight deductions for response time and reliability. With only three reviews, the sample size is still small. | from €500/month |
5 | Suchhelden |
| Yes | Yes | No | 7th place | — | — | Yes | 4.8/5 · 41 reviews · 98% recommendation rate; A good and already broad review base. All areas examined are consistently rated positively; the recommendation rate is high, but just under 100%. | from €1,000/month |
6 | 4eck Media |
| Yes | No | No | — | — | 1st place | No | 5.0/5 · 36 reviews · 100% recommendation rate; A very strong and comparatively broad review base. Customers award top marks in all areas examined – from professionalism and reliability to benefits and value for money. | from €1,000/month |
7 | Netzbekannt |
| No publicly available specific details | Yes | No | 4th place | — | 10th place | No | 5.0/5 · 34 reviews · 100% recommendation rate; A very strong and already robust review base. Customers are, on the whole, extremely satisfied and consistently recommend the agency. | from €500/month |
8 | ithelps Digital |
| No | Yes | No | — | — | — | No | 5.0/5 · 28 reviews; Professionalism, reliability, collaboration, benefits achieved and value for money consistently receive the highest ratings. | from €1,000/month |
9 | Schild Roth SEO Agency |
| No | No | No | — | — | — | No | 5.0/5 · 5 reviews · 100% recommendation rate; Previous clients have awarded top marks across the board. This is a strong indication, but with only five reviews, it is significantly less reliable than larger review pools in our comparison. | from €1,500/month |
10 | ADVIDERA |
| No publicly available specific details | Yes | No | — | — | — | Yes | 5.0/5 · 1 review · 100% recommendation rate; The only review so far is entirely positive. However, a single review is insufficient for a reliable assessment of customer satisfaction. | from €1,000–2,000/month |
11 | Bloofusion Germany |
| No | Yes | No | — | — | — | No | 5.0/5 · 1 review · 100% recommendation rate; The sole Agenturtipp review awards the highest score across all categories. Whilst this is positive, the very small sample size means it is only of limited reliability. | from €1,000/month |
12 | eMinded |
| No | Yes | Yes | — | — | — | Yes | 0 reviews directly on Agenturtipp; therefore, no conclusion can yet be drawn regarding customer satisfaction. Externally displayed reviews are not taken into account. | from €1,000/month |
13 | Aufgesang |
| No | Yes | No | — | 8th place | — | Yes | 4.9/5 · 19 reviews · 100% recommendation rate; The collaborative and trusting working relationship is rated particularly highly. Professionalism, reliability, value and value for money are also rated very highly overall. | from €500–1,000/month |
14 | eology |
| No | Yes | No | — | — | 8th place | Yes | 0 reviews directly on Agenturtipp; therefore, no conclusion regarding customer satisfaction can yet be drawn. Externally displayed reviews are not taken into account. | from €2,000/month |
15 | MAI xpose360 |
| No | Yes | No | — | — | — | Yes | 4.9/5 · 2 reviews · 100% recommendation rate; The two reviews so far are very positive. Professionalism, reliability, collaboration and value for money receive top marks; value for money is slightly lower. However, due to the small number of reviews, this is only of limited reliability. | from €1,000/month |
16 | Online Solutions Group |
| No | Yes | No | — | — | — | Yes | 4.9/5 · 9 reviews · 100% recommendation rate; Very positive feedback, particularly regarding reliability and collaboration. Professionalism, the benefits achieved and value for money are also rated highly. | from €1,000/month |
17 | Claneo |
| No | Yes | No | 9th place | 5th place | — | No | 4.9/5 · 49 reviews · 100% recommendation rate; A very convincing and already broad review base. Clients feel particularly well looked after during the collaboration; professionalism, reliability, benefits and value for money are also rated very positively. | from €2,000/month |
18 | Löwenstark Online-Marketing |
| No clear public information | Yes | No | — | — | — | No | No verified profile URL, therefore no reviews available. | from €700/month |
19 | ABAKUS Internet Marketing |
| No publicly available specific details | Yes | No | — | — | — | No | 4.9/5 · 10 reviews · 100% recommendation rate; Very positive impression: Customers find ABAKUS to be professional, reliable and a pleasure to work with. However, when it comes to perceived added value and value for money, the rating is somewhat more reserved. | from €1,000/month |
20 | suxeedo |
| No clear public information | Yes | No | — | — | — | No | 0 reviews directly on Agenturtipp; therefore, no conclusion regarding customer satisfaction can yet be drawn. Externally displayed reviews are not taken into account. | from €2,000/month |
21 | mindshape |
| No | Yes | No | — | — | — | No | No verified profile URL, therefore no reviews available. | No public information |
22 | SaphirSolution |
| No clear public information | No | No | — | 10th place | — | No | 4.9/5 · 26 reviews · 100% recommendation rate; Broad and consistently positive review base. All areas examined – from professionalism to value for money – are rated at a similarly high standard. | from €500/month |
23 | FAIRRANK |
| No publicly available clear information | No | No | — | — | — | No | 0 reviews directly on Agenturtipp; it is therefore not yet possible to draw any conclusions regarding customer satisfaction. Externally displayed reviews are not taken into account. | from €500/month |
24 | Locally Visible |
| No clear public information | No | No | — | — | — | No | 0 reviews directly on Agenturtipp; it is therefore not yet possible to draw any conclusions regarding customer satisfaction. Externally displayed reviews are not taken into account. | from €500/month |
25 | TRYSEO |
| No clear public information | No | No | — | — | — | No | 0 reviews directly on Agenturtipp; it is therefore not yet possible to draw any conclusions regarding customer satisfaction. Externally displayed reviews are not taken into account. | from €1,980/month |
26 | Gerlach Media |
| No clear public information | No | No | — | — | — | No | No verified profile URL, therefore no reviews available. | from €2,500/month |
27 | Semtrix |
| No | No | No | — | — | — | No | 4.9/5 · 11 reviews · 100% recommendation rate; Customers find Semtrix to be professional, reliable and a pleasure to work with. However, they are slightly more reserved in their assessment of the added value achieved and the value for money. | No public information available |
28 | morefire |
| No | Yes | No | — | — | 7th place | Yes | 4.8/5 · 10 reviews · 100% recommendation rate; Customers find morefire to be, above all, reliable and a pleasure to work with. Professionalism, value and value for money are also rated highly, though with slightly more caution. | from €2,000/month |
29 | Optimerch |
| No clear public information | Yes | Yes | — | — | — | No | 4.8/5 · 16 reviews · 100% recommendation rate; Customers rate Optimerch particularly highly for reliability and responsiveness. Collaboration, professionalism, value and value for money also score well. | from €500/month |
30 | SEO-Küche |
| No | Yes | Yes | 5th place | 3rd place | — | Yes | 4.8/5 · 70 reviews · 100% recommendation rate; One of the broadest review bases in the comparison. Customers consistently rate professionalism, reliability, collaboration, value and value for money as good and very consistently. | from €500–2,000/month |
31 | clicks digital |
| No clear public information | Yes | No | — | — | — | Yes | 2.0/5 · 1 review; The only Agenturtipp review is clearly critical, particularly regarding the benefits achieved. However, based on just one review, no general conclusion about the agency can be drawn. | from €1,500/month |
32 | Peak Ace |
| No | No | No | — | — | — | No | 1.0/5 · 1 review; The sole Agenturtipp review is very negative. However, this by no means constitutes a reliable overall assessment of the agency for the purposes of our comparison. | from €2,000/month |
33 | sumax |
| No publicly available specific details | No | No | — | — | — | No | 4.2/5 · 10 reviews · 80% recommendation rate; Overall, a good rating, but a significantly more mixed picture when compared to others. The individual areas receive solid ratings; the lower recommendation rate of 80% is particularly striking. | from €500–1,000/month |
34 | dskom |
| No publicly available specific details | Yes | Yes | 10th place | 4th place | — | Yes | 4.9/5 · 25 reviews · 100% recommendation rate; Clients find dskom to be very professional, reliable and collaborative. Feedback regarding perceived added value and value for money is somewhat more reserved, but remains positive. | from €500–1,000/month |
35 | Seokratie |
| No | No | Yes | — | — | — | Yes | 4.9/5 · 3 reviews · 100% recommendation rate; Very positive feedback on professionalism, reliability, collaboration and value for money. When it comes to the benefits achieved, the rating is slightly more reserved. The small sample size limits the significance of the results. | from €500/month |
36 | ARISE Online Marketing |
| No | Yes | No | — | — | — | Yes | 4.9/5 · 13 reviews · 100% recommendation rate; Customers rate the professional approach and the trusting working relationship particularly highly. Reliability, value and value for money also score highly. | SEO €1,000; GEO from €2,000/month |
37 | experics |
| No | Yes | No | — | — | — | No | 0 reviews directly on Agenturtipp; therefore, no conclusion regarding customer satisfaction can yet be drawn. Externally displayed reviews are not taken into account. | from €4,000/month |
38 | Hanseranking |
| No | Yes | Yes | — | 7th place | 3rd place | Yes | 4.7/5 · 21 reviews · 95% recommendation rate; Overall, a good and fairly solid customer profile. Professionalism, responsiveness, collaboration, value and value for money are consistently rated highly; the recommendation rate is slightly below that of the strongest competitors. | from €1,000/month |
39 | OM-Strategen |
| Yes | Yes | No | 3rd place | 2nd place | — | Yes | 5.0/5 · 63 reviews · 100% recommendation rate; One of the strongest review bases in the comparison. Their professionalism, reliability and collaboration are particularly impressive; value for money and cost-effectiveness are also rated very highly. | from €500/month |
40 | NETZhelfer |
| Yes | Yes | No | — | — | — | No | 5.0/5 · 17 reviews · 100% recommendation rate; Very positive customer feedback: professionalism, reliability, collaboration and the benefits achieved are particularly impressive. Feedback is only slightly more reserved when it comes to value for money. | from €500/month |
41 | SEO Revolution |
| Yes | Yes | No | — | — | — | No | 5.0/5 · 2 reviews · 100% recommendation rate; Both customer reviews award top marks across all categories. Positive, but with only two reviews, this provides a limited basis for assessment. | from €1,500/month |
42 | HECHT INS GEFECHT |
| No | Yes | No | 2nd place | — | 4th place | Yes | 5.0/5 · 37 reviews · 100% recommendation rate; Very strong review base. Customers are particularly satisfied with the professionalism, reliability, collaboration and the benefits achieved. Feedback on value for money is slightly more reserved. | from €4,000/month |
43 | Search engine optimisation agency |
| No | No | No | 1st place | 1st place | — | Yes | 4.9/5 · 93 reviews · 100% recommendation rate; The largest Agenturtipp review base within this selection. Their professional approach is particularly impressive; reliability, collaboration, value and value for money are also consistently rated highly. | from €500/month |
44 | netspirits |
| No clear public information | Yes | No | — | — | — | No | 0 reviews directly on Agenturtipp; it is therefore not yet possible to draw any conclusions regarding customer satisfaction. Externally displayed reviews are not taken into account. | from €1,000/month |
45 | HeySEO |
| No clear public information | No | No | — | — | — | No | No verified profile URL, so reviews are available. | from €500/month |
46 | Botpresso |
| No clear public information | No | No | — | — | — | No | No verified profile URL, so reviews are available. | No public information |
47 | seo2b |
| No clear public information | No | No | — | — | — | No | 4.9/5 · 5 reviews · 100% recommendation rate; Customers are particularly satisfied with reliability, collaboration and the benefits achieved. Professionalism and value for money are also rated highly. Small data set. | No public information available |
48 | Blogtec |
| Yes | No | No | — | — | — | No | No verified profile URL, therefore no reviews available. | from €500/month |
49 | JSH Marketing |
| Yes | Yes | No | 6th place | — | 5th place | No | 5.0/5 · 28 reviews · 100% recommendation rate; Very strong overall impression. Customers award the highest rating across all areas assessed – from professional approach and response times to benefits and value for money. | from €1,500/month |
50 | 3W FUTURE |
| No publicly available clear information | No | No | — | — | — | No | 0 reviews directly on Agenturtipp. It is therefore not yet possible to draw any conclusions regarding customer satisfaction. Reviews displayed externally are not taken into account. | No public information available |
Evaluation criteria and weighting for the SEO agency ranking
- Scope of services (SEO, technical SEO, content, off-page, GEO/AI search): 30%
- Monthly cancellation option (no contractual commitment): 20%
- Quality of customer reviews (Agency Tip, Bayesian-smoothed): 15%
- Number and reliability of reviews: 10%
- Certifications and awards (Top 100 SEO, DIN Consortium, BVDW Code of Conduct, Agency Winner/Feedbax rankings): 15%
- Cost transparency and value for money: 10%
- Total: 100%
Sources:
- https://www.ibusiness.de/seo-liste/
- https://din-spec-33461.de/mitglieder-des-konsortiums/
- https://www.agenturtipp.de/cms/artikel/51-agentursieger-2026-das-sind-deutschlands-top-agenturen/ (Categories: Search engine optimisation and content marketing)
- https://feedbax.de/seo-agenturen
- https://www.bvdw.org/zertifizierungen/seo-code-of-conduct/
- Agency Tip – Agency Profiles
- Agency website for each SEO provider
Methodology of the comparison
Agenturtipp as a standardised basis for evaluation
When evaluating SEO agencies, we use only reviews submitted directly to Agenturtipp. The reason for this is to ensure better comparability: reviews from different platforms vary in terms of their rating scales, verification mechanisms and user bases. External reviews, some of which Agenturtipp also displays, are therefore not included in our assessment.
Quality and quantity of reviews
The ranking takes into account both the score and the number of reviews. An agency with 5.0 stars from two reviews is therefore not automatically rated higher than a provider with 4.9 stars from several dozen reviews. To improve comparability, the rating quality is Bayesian-smoothed and the number of reviews is also taken into account separately.
Scope of the SEO portfolio
In addition to reputation, we assess the breadth of the service range. In particular, we take into account SEO, technical SEO, content, off-page SEO, as well as GEO and AI search. A broader portfolio is rated higher if the services are demonstrably part of the agency’s actual offering.
Contract flexibility
Contract terms are also factored into the ranking. Contracts that can be terminated monthly or are flexibly structured are viewed favourably, as they reduce the financial risk for clients and promote stronger client loyalty based on performance rather than long contract terms.
Certifications and external quality indicators
In addition, we take into account external indicators such as the iBusiness Top 100 SEO Service Providers, membership of the DIN Consortium, the BVDW Code of Conduct for SEO, and rankings on Agentursieger and Feedbax. These criteria are not considered to be of equal weight, but they provide additional indications of market presence, industry engagement and external recognition.
Cost transparency and value for money
We rate agencies positively that communicate prices, budget frameworks or scopes of work transparently. In addition, the value for money as rated on Agenturtipp is factored into the ranking. The decisive factor is not the lowest price, but a clear balance between costs, scope of services and perceived benefit.
Notes on awards and reviews
The Agency Winner is an annual award presented by Agenturtipp to agencies that have received particularly high ratings in various specialist areas, such as SEO or content marketing. The ranking is not based solely on the visible star rating:
- 70 per cent of the score comes from Agenturtipp reviews
- and 30 per cent from Google reviews;
- in addition, a Bayesian average also takes the number of reviews into account.
A place as an ‘Agentursieger’ is therefore a separate ranking and should not be equated with the standard Agenturtipp star rating.
The iBusiness Top 100 SEO service providers are a regularly updated selection of leading German-speaking SEO providers. The most important factor for inclusion is the agency’s Google visibility for SEO-relevant search terms, as measured by XOVI; in addition, iBusiness takes into account, amongst other things, quality seals, appearances at industry events and the number of employees.
Inclusion in the Top 100 therefore does not automatically imply a specific position between 1 and 100 – the quarterly list is not a traditional ranking with a numbered order.
Membership of the DIN SPEC 33461 consortium demonstrates that representatives of the agency have contributed to the development of the standard on methodology for search engine optimisation of websites and have brought their practical experience to bear. It is therefore an indication of professional involvement in the standardisation of SEO processes. However, consortium membership is not a certification of the agency and does not mean that its SEO services have been tested or certified by DIN.
The BVDW Code of Conduct for SEO is a voluntary commitment for SEO agencies. Signatories undertake to adhere to defined quality criteria, transparent working practices and specific rules. In the event of complaints, breaches may be investigated and sanctioned by a complaints committee.
For our rating analysis, we use only reviews submitted directly to Agenturtipp, so that all agencies are compared against one another using the same data set. Reviews from different platforms differ in terms of rating logic, scale, verification procedures and user base, and are therefore only comparable to a limited extent. External reviews, some of which Agenturtipp also displays in agency profiles, are deliberately not included in our rating comparison.
An average rating of 5.0 stars is of limited significance without knowing the number of reviews. An agency with a 5.0 rating based on just two reviews has a much smaller data set than, for example, an agency with a 4.9 rating based on 93 reviews. That is why, in its ‘Agency Winner’ ranking, Agenturtipp takes into account not only the rating itself but also the number of reviews, using a Bayesian average, to ensure that individual top ratings do not disproportionately influence the result.
Why is a one-month notice period a sign of a good SEO agency?
A one-month notice period is a clear advantage for us and a strong indicator of quality. It shows that an agency does not need to tie its clients in with long-term contracts, but instead relies on its performance, communication and results to win them over.
For clients, this means greater control and significantly lower risk. If the collaboration or the progress made is not satisfactory, they can react at short notice. At the same time, it creates constant pressure on the agency to perform: month after month, it must prove that the collaboration offers genuine added value.
Why isn’t DREIKON in first place in its own ranking?
Openness and honesty are our top priorities in this comparison. That is why we do not automatically place DREIKON in first place simply because we are publishing the comparison ourselves. The ranking is based on the established criteria and is intended to remain as transparent as possible. We want to impress through our actual performance – not through a ranking that has been manipulated in our favour.
We therefore do not see DREIKON’s current third-place position as a disadvantage, but rather as an incentive. Particularly in the age of AI, GEO and rapidly changing search systems, standing still is not an option. Our aim is to continuously develop our services, processes and methods.
Which SEO agency is right for which business?
- Small and local businesses: Local SEO agencies or smaller, specialist SEO agencies. Key factors include Google My Business profiles, local landing pages, reviews, local citations and transparent pricing.
- Medium-sized businesses: SEO agencies with a broadstrategic remit. Key factors include technical SEO, content, off-page optimisation, personalised support, flexible contracts and transparent reporting.
- B2B companies: B2B and content-focused SEO agencies. Specialist content, complex customer journeys, lead generation, thought leadership and GEO/AI search are particularly important.
- Online shops: E-commerce SEO agencies . Crucial factors include technical SEO, crawling, indexing, category structures, product data, internal linking and scalability.
- Large companies and enterprises: Larger SEO agencies with specialised teams. Key factors include enterprise technical SEO, international SEO, data analysis, complex stakeholder processes and high implementation capacity.
- Internationally oriented companies: International SEO agencies . Key factors include hreflang, international domain strategies, localisation, and cross-border keyword and competitive analysis.
- Companies with a strong focus on content: SEO and content marketing agencies. Key factors include content strategy, editorial quality, information architecture, E-E-A-T and scalable content processes.
- Companies facing intense competitive pressure: SEO agencies with strong off-page and digital PR expertise. Key factors include backlink profiles, brand mentions, digital PR, competitive analysis and authority building.
- Companies focusing on AI visibility: SEO agencies with GEO/AI search expertise. Key factors include ChatGPT, Gemini, Perplexity, AI overviews, entity optimisation, citations, structured data and AI visibility monitoring.
- Companies with multiple marketing channels: full-service agencies . It makes sense to integrate SEO, GEO, content, SEA, social media and other channels with a centralised strategy and reporting framework.
- Companies with a strong in-house team: SEO consultancies or specialist consulting agencies. Particularly useful for audits, strategy, brainstorming, training and complex technical issues.
- Start-ups and fast-growing companies: Flexible , performance-oriented SEO agencies. Key factors include short-term contracts, rapid prioritisation, scalable processes and a focus on high-impact measures.
- When the problem is clearly defined: Specialised SEO agencies. These are a good choice when, for example, technical SEO, local SEO, digital PR or international SEO need to be tackled in a targeted manner.
- When multiple disciplines need to work together: Full-service agencies . These are particularly suitable when SEO, GEO, content and paid media need to be managed jointly.
- If AI visibility is a strategic goal: agencies with proven GEO/AI search expertise. The key factors are not only optimised content, but also entity signals, structured data, external brand mentions and measurable AI visibility monitoring.
Now it’s your turn: What does your business need to boost its AI visibility?
You don’t need another general assessment, but rather clarity on which GEO measures actually make sense for your business. That is precisely what we will clarify with you: where do you currently stand in terms of SEO and AI visibility, what internal resources are available, and where would external support be worthwhile? In a no-obligation initial consultation , we’ll work with you to determine whether you need one-off advice, a GEO audit or ongoing support, and whether DREIKON is the right partner for this.
Frequently Asked Questions about Good SEO Agencies (FAQ)
A GEO agency optimizes content for generative search systems (AI response engines) and ensures that brands appear correctly, visibly, and quotable in AI responses.
SEO optimizes for classic search results, GEO for AI-based answers. A modern GEO SEO agency masters both disciplines.
No. GEO complements SEO. Without clean SEO, GEO is not sustainable.
A good GEO agency combines traditional SEO expertise with optimisation for generative search systems such as ChatGPT, Gemini, Perplexity, Google AI and others. It takes a data-driven approach, ensures its methodology is transparent, and takes into account not only content but also technical factors, entity signals, structured data, external mentions and digital authority. Also important are transparent monitoring, clear success criteria and a service model that suits the company’s specific situation.
An effective GEO agency should cover a GEO audit, content creation and optimisation, entity optimisation, structured data and ensuring a website’s accessibility for AI crawlers. Depending on the strategy, this may also include prompt research, grounding pages, digital PR, citations, brand mentions, link building, competitive analysis and AI monitoring. Combining GEO with SEO, content and technical optimisation is particularly beneficial.
The cost of a GEO agency depends on the scope of services, the size of the business and the starting point. A one-off GEO audit is generally cheaper than ongoing support covering content, technical optimisation, digital PR and AI monitoring.
Key quality indicators for SEO agencies include, in particular, the BVDW SEO Quality Certificate, the BVDW SEO Code of Conduct and DIN SPEC 33461. The BVDW certificate involves a quality audit, whilst the Code of Conduct represents a voluntary commitment to defined rules. DIN SPEC 33461 describes a structured methodology for SEO, but is not a traditional agency certification.
Many German SEO agencies now also offer GEO or AI search optimisation. In our comparison, these include, amongst others, DREIKON, Claneo, eology, HECHT INS GEFECHT, SEO-Küche, Seokratie, Suchhelden, Online Solutions Group, Peak Ace, Bloofusion, Optimerch and Aufgesang.
When making your choice, the mere presence of the term ‘GEO’ on a website should not be the sole deciding factor. What matters are specific services such as entity optimisation, structured data, AI crawler accessibility, citable content, digital PR, and monitoring of visibility and mentions in ChatGPT, Gemini, Perplexity or Google AI.
Before commissioning an SEO agency, you should, above all, ask about specific measures, experience, responsibilities, costs and how success is measured. The following questions are particularly important:
- What experience do they have with similar companies?
- Which measures will be implemented first?
- What services are included in the price?
- Who will manage the project?
- Which KPIs will be measured?
- How does the reporting process work?
- How is link building carried out?
- Are GEO and AI search also taken into account?
- And what are the contract terms?
Guaranteed rankings, non-transparent methods and unrealistically cheap all-in-one packages are typical red flags with SEO agencies. Other critical issues include mass link buying, low-quality AI-generated content, unclear KPIs, a lack of references and long-term contracts without a clearly defined scope of work. Reputable agencies explain openly what they do, what results are realistic and what risks or dependencies exist.
About the author Matthias Kampmann
Matthias Kampmann is a partner and managing director of the digital agency DREIKON. With over 20 years of experience in search engine optimisation and more than 15 years of expertise in Google Ads, he advises companies strategically on SEO, GEO and sustainable online marketing.