Your AI-generated content will soon be subject to labelling requirements
Most companies do not under-invest in their marketing budget. They simply invest it in the wrong areas. Why ? Because important decisions are often based on assumptions: Who exactly is the target audience? What content really resonates? And through which channels are purchasing decisions actually influenced these days?
At the same time, digital visibility is currently changing faster than ever before. Search engines are becoming answer engines, and AI systems such as ChatGPT, Gemini and Perplexity are increasingly influencing purchasing decisions directly.
Anyone who fails to understand their target audience precisely and does not adapt their visibility to new search habits risks unnecessary wastage and squanders potential.
Online Marketing News 26/07
– Our key topics
An AI avatar becomes your digital twin 🎥
Should senior management maintain a regular presence on LinkedIn? Does the sales team need videos for different target audiences? Do new product launches need to be communicated quickly and professionally?
There’s no need to bring in a new camera crew every time.
With a personalised AI avatar , a professional initial shootcan be turned into a photorealistic digital twin. As soon as new scripts are approved, they can be used to produce new videos time and time again – quickly, flexibly and tailored to different channels, target audiences and languages.
A personalised AI avatar is ideal for:
Product and service videos
Social media content for LinkedIn, Instagram and YouTube
Customised sales videos for different target audiences
Multilingual video communication
New product launches and regular company updates
The key point is this: the avatar does not replace the human being.
The real person remains the face, the voice and the credible sender of the message. The AI avatar simply ensures that your communication can be delivered more frequently, more quickly and more efficiently.
Fewer days of filming. Greater visibility.
Here at DREIKON, we support the entire production process: from concept development and scriptwriting, through the professional initial shoot and avatar creation, to editing, motion design, subtitles and channel-optimised video formats.
This turns a single day’s filming into a scalable content solution for marketing, sales and corporate communications.
Mandatory AI labelling from August 2026: What businesses should be checking now ⚖️
From 2 August, the issue of labelling AI-generated content will come more into focus. However, it is important to note that there is no need to panic. Not every use of AI automatically triggers a labelling requirement. What matters most is the extent to which AI was involved in the creation of the content, whether the content is made publicly available, and whether the audience might be led to believe that the content was created entirely by humans.
The EU’s labelling icons: The European Commission is making labelling icons available on a voluntary basis for specific use cases. These can help ensure consistent and clear communication and can be downloaded free of charge here.
Important note: This guidance is provided for general information purposes only and does not constitute legal advice. Organisations should have their specific AI use cases, publication processes and planned labelling reviewed by their own data protection officer and/or a specialist IT lawyer.
Google finally makes social media visibility measurable 📊
Google is currently expanding Search Console to include what are known as ‘Platform Properties’. This will enable businesses and content creators to track how their posts on Instagram, TikTok, X and YouTube perform in Google Search and Discover. Among other things, the data will show impressions, clicks, top-performing posts and the search queries that lead users to social and video content. The feature is being rolled out gradually.
Why this is important for you:
Social media is becoming part of SEO analysis: the impact of social and video content can no longer be assessed solely on the basis of platform-specific metrics.
Search queries become visible: Companies can see which topics and questions lead users to their posts on Google.
Content success becomes more comparable: successful posts, videos and formats can be identified more precisely and developed further.
Cross-channel strategies become more measurable: in future, websites, social media and video can be viewed more as a shared visibility ecosystem.
New opportunities for optimisation are emerging: the data can be used to identify topics, formats and content that achieve reach not only on the platform itself but also in Google Search.
This brings together elements that were previously often analysed separately: social media, video and traditional search engine optimisation. For businesses, this means greater transparency regarding the actual contribution each channel makes to digital visibility.
P.S.: Short, crisp, important!
You won’t want to miss these online marketing updates either.
As well as the topics mentioned above, we’ve picked up on some fresh online marketing news that’s too exciting to keep to ourselves. Here are the highlights:
Social media:
Translating Reels into German: Instagram head Mosseri has announced that Meta AI will soon be able to translate Instagram Reels into German. Creators can review the translations in advance, making it easier to make their content accessible to an international audience. › Read more
Instagram Instants: Instagram is introducing ‘Instants’ – ephemeral photos and videos in Direct Messages that disappear once opened or are automatically deleted after 24 hours – very much in the ‘Snapchat style’. The format is primarily designed to encourage spontaneous, unfiltered content and offers new opportunities for personal insights and exclusive teasers. › Read more
SEA:
Labelling of AI Ads:
Google is introducing new labels for AI-generated or AI-edited adverts. In the ‘My Ads Centre’, users will in future be able to see how an advert was created; with Google’s own AI advertising tools, the label appears automatically. › Read more
Would you like to take your marketing to a new level? Then contact us!
We look forward to getting to know you in a personal initial meeting and working with you to develop specific potential and suitable measures for your brand.
Why you can trust this newsletter
At DREIKON, we combine expertise from all areas of digital marketing – from SEO and performance marketing to innovative AI solutions. Our specialists work closely together to develop holistic strategies geared towards concrete and measurable success.
In doing so, we draw on insights from real client projects, in-depth data analysis and the continuous refinement of our approaches. Rather than chasing every short-term trend, we rely on tried-and-tested methods, clear recommendations and practical insights gained from our day-to-day work at the agency.
